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Categories

1.FMCG
Sponsored by :
P&G

Packaged and frozen foods such as pasta, meat, fish or poultry, prepared convenience foods, dairy products & substitutes, bakery goods, cereals and other foods intended primarily for breakfast, fast food, family and other restaurants, snacks, desserts, confectionery, pet food, health drinks & non-alcoholic beverages, fruit.
Beer, wine, spirits, champagne, ready-to-drink beverages, liqueurs, cocktails
Cleaning products, waxes, detergents, floor-care products and services, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services, petcare.

Cosmetics, skin care, hair and nail products, fragrances, and other personal care products such as deodorants, dyes and diapers.

 
2. Consumer Goods

Cameras, white goods i.e. fridges, washing machines, DIY tools, furniture, soft furnishings.
audio or visual devices e.g. TVs, radios, DVDs, cameras, sound systems. 

Jewellery, fashion accessories, clothing, eyewear, hosiery, lingerie, boats.

 
3. Pharmaceutical & Healthcare

Drugs, vitamins, first-aid products and devices, hospital and health services, health insurance, dental and medical care services, wellbeing and beauty treatments.

 
4. Automotive
Sponsored by : TIME Magazine

Cars, trucks, motorcycles, both brand and model advertising, accessories & car care, in car entertainment, services, wheels & tyres.

 
5. Corporate
Sponsored by : TIME Magazine

Advertising to promote a corporation, not necessarily their products or services.

Employer branding and/or recruitment.

 
6. Retail

Chain stores, supermarkets.

 
7. IT / Telco
Sponsored by : Adforum

Telephone products and services, cellular products and services, internet services, computers including desktop, portable, PDAs, modems, printers, monitors, software.

IS or Broadband solutions or provider, telco equipment, network hardware, mobile operator, mobile technology, phone cards.

IT training, equipment, network hardware, information security and data management systems.

 
8. Services
Sponsored by :
Viva Xpress Logistics

Business services, utilities, banking, credit, charge, insurance, loans, mortgage, mutual funds, travellers’ cheques, advertising promoting overall image and capabilities of a financial institution.

Couriers, business-related goods & services such as consultants and professional services.

 
9. Leisure & Entertainment

Audio/video/DVD (pre-recorded), games, cinema and entertainment, books, music, radio or television programming, airlines, holidays, sea, car rental, train, travel and tour operators, sports, sports equipment, culture (arts), greeting cards, or other products that are intended for gift-giving or leisure activity.

 
10. Pan-European Media
Sponsored by : The Economist

Pan-European media provider: Magazines, Newspapers, Press, TV, Radio, Internet.

 
11. Digital
Sponsored by : EuroNews

Out-of-Home, Mobile, Internet, Viral etc.

 
12. Product/Service Launch
Sponsored by :
The Nielsen Group

For a campaign which has achieved a highly successful product or service launch. The commercial communications must have been key to the success of the launch.

 
13. Brand Re-vitalisation

For a campaign which has successfully proven re-vitalisation of a brand. The commercial communications must have been key to the success of the brand re-vitalisation.

 
14. 360° Integration
Sponsored by : Sappi

For a campaign which has applied an integrated approach to their strategy and their use of commercial communications.

 
15. Small Budget

For a campaign which has successfully proven effectiveness with the use of a budget under €5 million. The commercial communications must have been key to the success of the campaign.

 
16. Long-term Effectiveness
Sponsored by : The Economist

A campaign which has run for a minimum of five years, with proof that the choice and use of commercial communications were key to the campaign’s success.

 
 

Euro Effies Special Awards

  • Sappi Print Media Efficiency Award
  • Grand Prix Award
  • Agency Network of the Year Award

The Grand Prix and Agency Network of the Year Award will be chosen by the Jury after all other winners have been chosen.

Sappi Print Media Efficiency Award
Sponsored by: Sappi

Award recognising the benefits of print advertising and rewarding its use. To be eligible a campaign must have at least 40% of its media budget allocated to print advertising. Please note that there are four additional questions on the official entry form.

Grand Prix :
Sponsored by WARC

Award for an effective campaign with the ‘X’ factor. A campaign that WOWs the judges in terms of outstanding results and creativity.

Agency Network of the Year Award :
Sponsored by European Publishers' Council

Award for the agency which has attained the highest average score, combining all scores from all winning campaigns. The more winning entries an agency has, the betters its chance of winning this award.

The winner of the Agency Network of the Year Award will receive 100 free spots on EuroNews.

The Euro Effies are organised in partnership with EuroNews.

 
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