Categories

Packaged and frozen foods such as pasta, meat, fish or poultry, prepared convenience foods, dairy products & substitutes, bakery goods, cereals and other foods intended primarily for breakfast, fast food, family and other restaurants, snacks, desserts, confectionery, pet food, health drinks & non-alcoholic beverages, fruit.
Beer, wine, spirits, champagne, ready-to-drink beverages, liqueurs, cocktails
Cleaning products, waxes, detergents, floor-care products and services, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services, petcare.

Cosmetics, skin care, hair and nail products, fragrances, and other personal care products such as deodorants, dyes and diapers.

Cameras, white goods i.e. fridges, washing machines, DIY tools, furniture, soft furnishings.
audio or visual devices e.g. TVs, radios, DVDs, cameras, sound systems. 

Jewellery, fashion accessories, clothing, eyewear, hosiery, lingerie, boats.

Drugs, vitamins, first-aid products and devices, hospital and health services, health insurance, dental and medical care services, wellbeing and beauty treatments.

Cars, trucks, motorcycles, both brand and model advertising, accessories & car care, in car entertainment, services, wheels & tyres.

Advertising to promote a corporation, not necessarily their products or services.

Employer branding and/or recruitment.

Chain stores, supermarkets.

Telephone products and services, cellular products and services, internet services, computers including desktop, portable, PDAs, modems, printers, monitors, software.

IS or Broadband solutions or provider, telco equipment, network hardware, mobile operator, mobile technology, phone cards.

IT training, equipment, network hardware, information security and data management systems.

Business services, utilities, banking, credit, charge, insurance, loans, mortgage, mutual funds, travellers’ cheques, advertising promoting overall image and capabilities of a financial institution.

Couriers, business-related goods & services such as consultants and professional services.

Audio/video/DVD (pre-recorded), games, cinema and entertainment, books, music, radio or television programming, airlines, holidays, sea, car rental, train, travel and tour operators, sports, sports equipment, culture (arts), greeting cards, or other products that are intended for gift-giving or leisure activity.

Pan-European media provider: Magazines, Newspapers, Press, TV, Radio, Internet.

Out-of-Home, Mobile, Internet, Viral etc.

For a campaign which has achieved a highly successful product or service launch. The commercial communications must have been key to the success of the launch.

For a campaign which has successfully proven re-vitalisation of a brand. The commercial communications must have been key to the success of the brand re-vitalisation.

For a campaign which has applied an integrated approach to their strategy and their use of commercial communications.

For a campaign which has successfully proven effectiveness with the use of a budget under €5 million. The commercial communications must have been key to the success of the campaign.

A campaign which has run for a minimum of five years, with proof that the choice and use of commercial communications were key to the campaign’s success.