Categories
| 1.FMCG |
Packaged and frozen foods such as pasta, meat, fish or poultry, prepared convenience foods, dairy products & substitutes, bakery goods, cereals and other foods intended primarily for breakfast, fast food, family and other restaurants, snacks, desserts, confectionery, pet food, health drinks & non-alcoholic beverages, fruit. Cosmetics, skin care, hair and nail products, fragrances, and other personal care products such as deodorants, dyes and diapers. |
| 2. Consumer Goods | Cameras, white goods i.e. fridges, washing machines, DIY tools, furniture, soft furnishings, audio or visual devices e.g. TVs, radios, DVDs, cameras, sound systems. Jewellery, fashion accessories, clothing, eyewear, hosiery, lingerie, boats. |
| 3. General healthcare & OTC products | Consumer health, well-being and beauty products and services that can be directly purchased by a consumer without physician involvement. Health insurance, dental and medical care services. Health education and disease awareness programmes for consumers. |
| 4. Pharmaceutical | Medicines and allied products and services where a prescription is required |
| 5. Automotive | Cars, trucks, motorcycles, both brand and model advertising, accessories & car care, in car entertainment, services, wheels & tyres. |
| 6. Corporate |
Advertising to promote a corporation, not necessarily their products or services. Employer branding and/or recruitment. |
| 7. Retail | Chain stores, supermarkets. |
| 8. IT / Telco |
Telephone products and services, cellular products and services, internet services, computers including desktop, portable, PDAs, modems, printers, monitors, software. IS or Broadband solutions or provider, telco equipment, network hardware, mobile operator, mobile technology, phone cards. IT training, equipment, network hardware, information security and data management systems. |
| 9. Services |
Business services, utilities, banking, credit, charge, insurance, loans, mortgage, mutual funds, travellers' cheques, advertising promoting overall image and capabilities of a financial institution. Couriers, business-related goods & services such as consultants and professional services. |
| 10. Leisure & Entertainment | Audio/video/DVD (pre-recorded), games, cinema and entertainment, books, music, radio or television programming, airlines, holidays, sea, car rental, train, travel and tour operators, sports, sports equipment, culture (arts), greeting cards, or other products that are intended for gift-giving or leisure activity. |
| 11. Most effective use of social media marketing |
In addition to demonstrating clear return on marketing investment, this award recognises campaigns which leverage the power of marketing through social channels, and through friends and their connections. The campaigns must show how the brand used social media at the core of the campaign to communicate campaign messages to its target market, understand how it impacted them, whilst also evaluating both the paid and organic reach that was achieved. |
| 12. Best demonstration of innovation in magazine or newspaper advertising |
For a campaign which demonstrates effectiveness through exceptional use of innovative techniques in print. |
| 13. Product/Service Launch |
For a campaign which has achieved a highly successful product or service launch. The marketing communications must have been key to the success of the launch. |
| 14. Brand Re-vitalisation | For a campaign which has successfully proven re-vitalisation of a brand. The marketing communications must have been key to the success of the brand re-vitalisation. |
| 15. Best demonstration of Integrated Effectiveness |
For a campaign which has applied an integrated approach to strategy and clearly shown how each element of the multi-media strategy was effective. |
| 16. Small Budget | For a campaign which has successfully proven effectiveness with the use of a budget under €5 million. The marketing communications must have been key to the success of the campaign. |
| 17. Long-term Effectiveness |
A campaign which has run for a minimum of five years, with proof that the choice and use of marketing communications were key to the campaign's success. |
Euro Effies Special Awards
- Grand Prix Award
- Agency Network of the Year Award
Grand Prix :
Sponsored by WARC
Award for an effective campaign with the ‘X’ factor. A campaign that WOWs the judges in terms of outstanding results and creativity. The Grand Prix will be chosen by the Jury after all other winners have been chosen.
Agency Network of the Year Award :
Sponsored by European Publishers' Council
The Agency Network of the Year Award is awarded on an accumulated points system. The average of all first round scores for each network is used as a base. To this score are added points according to the level of award won (bronze = 1; silver = 3; gold = 5; Grand Prix = 3; Long term effectiveness = 5).
The network with highest overall score wins the Agency Network of the Year Award.
The winner of the Agency Network of the Year Award will receive 100 free spots on EuroNews.
The Euro Effies are organised in partnership with EuroNews.





