Categories

Packaged and frozen foods such as pasta, meat, fish or poultry, prepared convenience foods, dairy products & substitutes, bakery goods, cereals and other foods intended primarily for breakfast, fast food, family and other restaurants, snacks, desserts, confectionery, pet food, health drinks & non-alcoholic beverages, fruit.

Beer, wine, spirits, champagne, ready-to-drink beverages, liqueurs, cocktails

Cleaning products, waxes, detergents, floor-care products and services, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services, petcare.

Cosmetics, skin care, hair and nail products, fragrances, and other personal care products such as deodorants, dyes and diapers.

Cameras, white goods i.e. fridges, washing machines, DIY tools, furniture, soft furnishings, audio or visual devices e.g. TVs, radios, DVDs, cameras, sound systems.

Jewellery, fashion accessories, clothing, eyewear, hosiery, lingerie, boats.

Consumer health, well-being and beauty products and services that can be directly purchased by a consumer without physician involvement. Health insurance, dental and medical care services. Health education and disease awareness programmes for consumers.

Medicines and allied products and services where a prescription is required

Cars, trucks, motorcycles, both brand and model advertising, accessories & car care, in car entertainment, services, wheels & tyres.

Advertising to promote a corporation, not necessarily their products or services.

Employer branding and/or recruitment.

Chain stores, supermarkets.

Telephone products and services, cellular products and services, internet services, computers including desktop, portable, PDAs, modems, printers, monitors, software.

IS or Broadband solutions or provider, telco equipment, network hardware, mobile operator, mobile technology, phone cards.

IT training, equipment, network hardware, information security and data management systems.

Business services, utilities, banking, credit, charge, insurance, loans, mortgage, mutual funds, travellers' cheques, advertising promoting overall image and capabilities of a financial institution.

Couriers, business-related goods & services such as consultants and professional services.

Audio/video/DVD (pre-recorded), games, cinema and entertainment, books, music, radio or television programming, airlines, holidays, sea, car rental, train, travel and tour operators, sports, sports equipment, culture (arts), greeting cards, or other products that are intended for gift-giving or leisure activity.

In addition to demonstrating clear return on marketing investment, this award recognises campaigns which leverage the power of marketing through social channels, and through friends and their connections. The campaigns must show how the brand used social media at the core of the campaign to communicate campaign messages to its target market, understand how it impacted them, whilst also evaluating both the paid and organic reach that was achieved.

For a campaign which demonstrates effectiveness through exceptional use of innovative techniques in print.

For a campaign which has achieved a highly successful product or service launch. The marketing communications must have been key to the success of the launch.

For a campaign which has successfully proven re-vitalisation of a brand. The marketing communications must have been key to the success of the brand re-vitalisation.

For a campaign which has applied an integrated approach to strategy and clearly shown how each element of the multi-media strategy was effective.

For a campaign which has successfully proven effectiveness with the use of a budget under €5 million. The marketing communications must have been key to the success of the campaign.

A campaign which has run for a minimum of five years, with proof that the choice and use of marketing communications were key to the campaign's success.