. EACA Euro Effies

The EACA Euro Effies Awards Jury Chairman

Alexander Schlaubitz - Vice President Marketing at Lufthansa

Alexander Schlaubitz

Alexander Schlaubitz (51) took up his role as Vice President Marketing at Lufthansa Passenger Airlines in Frankfurt in January 2013. In this position, he is responsible for the airlines’ entire marketing activities. Besides advertising and brand management, this includes direct marketing and marketing analysis, all digital marketing activities and the publication of the LH Magazines.

Most recently, Schlaubitz worked for Facebook as Director of Customer Marketing for Europe, the Middle East and Africa (EMEA).

After graduating in business studies from the University of Missouri, USA, Schlaubitz gained his first, professional experience at a number of marketing companies in the USA.
In 2001, he moved to the global advertising agency Leo Burnett and in 2003 to the communications agency Change Communications. His responsibilities there included the strategic planning for clients such as Johnson & Johnson, Adecco, Campari and Nokia.
Three years later, Schlaubitz became marketing director for Europe, the Middle East and Africa at Intel Corporation in Munich, before moving to the same position at Facebook in
2011.


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ROUND 1 JURY 2017 BIOGRAPHIES

 

Jari Aalto-Setala
CEO at Oy SEK Ab - Finland

 

Jari is the head of the oldest and most award-winning Finnish advertising agency SEK, which is part of Grey network. He has +20 years of experience in working with B2B and B2C companies on strategic level.

Before joining SEK three years ago, Jari has worked as a Strategy Director and Planner in digital and ad agencies. He has also been a partner in an e-commerce start-up. Jari has more than 10 years of experience in digital communications, strategy and service development business.

Today, Jari is enthusiastic about the role of advertising; same time when marketers have started discussions claiming advertising does not create any value, irrelevant communication – spam is filling up our world. Only what you do, your actions, matter. Marketers need to create stuff people care about. Something new and meaningful that creates mutual value for the brand and its audience.

Sophocles Alexopoulos
Executive Strategic Planning Director at TRIBE - Greece

 

Sophocles has studied International Business at the University of Westminster in London. Upon finishing his studies, he moved to Greece where he started off his career in advertising in Account Management in 1998.

He has been employed in some of Greece’s most creative advertising agencies such as Adel/Saatchi&Saatchi, Cream and Tribe and has worked for many global clients and brands including ABSOLUT, GRANTS, DEWAR’S, OLD HOLBORN, FRIESLAND CAMPINA, VW, AUDI, VOLVO, WWF, P&G as well as major Greek brands such as EUROBANK and AMITA (COCA COLA HELLENIC).

Today, after more than fifteen years in the advertising sector and having led himself into Account Planning, he holds the position of the Executive Strategic Planning Director in Tribe, Athens.

In his personal life he appreciates good food, the company of close friends and traveling around the world experiencing new cultures and meeting people. He speaks Greek, English, and German.

Patricia Araujo
Head of Strategy & Business Development at Publicis One, Lisbon - Portugal

 

Currently, Patricia is developing a broader role as Head of Strategy and Business Development for Publicis One in Portugal, with a holistic and integrated approach across Media and Creative. She has around 20 years experience across Publicis Groupe.

Her career started as Media Planner at Leo Burnett, moving to a strategic role for Global brands.

Founder of Starcom & Mediavest offices in Lisbon, she has been playing a role of leading communication and media strategies for global clients, across a large categories portfolio for brands as Levi’s, Kraft, Samsung, Fiat Group (FCA) Heineken and others.

As Director of Human Experience Strategy, in the past years, and based in Lisbon, Patricia has also developed global roles, as part of Global product Committee, Developer and trainer of Strategic Tools and Frameworks for Starcom Network and Regional Coordinator (South Europe) for Global Brands.

Patricia has a degree in PR & Advertising and later took a post-degree in Sociology.

Belén Azorín
Marketing Director at Grefusa - Spain

 

Belén holds a degree in Business Administration and European Business from the University of Valencia. She has over 15 years' professional experience in Marketing and Management in the consumer goods sector.

Between 2001 and 2008 Belén developed her career as Brand Manager at Arbora & Ausonia (P&G’s Joint Venture in Spain). During that time she was responsible for managing several brands and business units.

At the end of 2008 she undertook a new endeavor as Category Manager at Grefusa, a Spanish snacks company. She has been Marketing Director since 2010. Her responsibilities include managing the different Business Units as well as Corporate Communication.

Belén is passionate about languages, traveling and learning. She has a degree in Neuro-Linguistic Programming by the AEPNL and a Master of Ericksonian Hypnosis.

Petra Balcarova
Digital Strategy Planner at WMC Grey - Czech Republic

 

Petra is in her third year with the creative advertising agency WMC Grey, which is part of the Grey Group EMEA network. Petra currently holds the position of digital strategy planner. She is responsible for nearly all current clients and tenders with an online focal point. In the past year, she has worked on CzechTourism’s communication strategy on foreign markets, the non-traditional www.radio.jika.cz project, integrated and online-only campaigns and, especially, on interconnecting the online and offline environments.

In the course of her more than ten-year career, Petra previously focused also on online media, production of online projects and telecommunications (ICT). She has experience from both start-ups and multinational corporations, which has given her a more comprehensive view of the world.

She considers the most fun and difficult part of her work to be development of a creative project whose viral potential enables it to exceed the effectiveness of standard paid campaigns. Anyone can pay for media, but building a love brand takes skill!

Maria Blomberg
CEO at Smoy Advertising Helsinki - Finland

 

Maria Blomberg is CEO and owner of Smoy Advertising in Helsinki Finland. Smoy specializes in Customer Relationship Marketing and was established as early as 1980. Maria has strong experience in marketing, advertising and sales, and she has been successfully leading the agency for ten years now.

Her background is in managing the marketing and sales at the two leading media groups in Finland - Alma Media and Sanoma. Maria is married and has two adult children and dogs.

Christopher Boepple
Head of Marketing at Lidl Spain - Spain

 

Raised bilingually in both the UK and Germany, Christopher soon realised that he wanted to be able to live and work all over the world. While doing his bachelor's degree in business administration he additionally focused on improving his languages (French and Spanish).

After travelling for a year through Latin America he started a Master's degree at EADA in Barcelona which he finished at UCEMA in Buenos Aires, Argentina.

His career at Lidl Supermercados started in July 2010 as a Trainee in sales in the south of Spain. During one year he learnt everything about how money is generated at a "hard discount supermarket chain", starting as a cashier and ending it by being in charge of 5 stores.

Once accomplished the traineeship he started as a Project Manager in the procurement department. Two and a half years later in 2014 he changed areas and went on to do Marketing. Since September 2015 he is in charge of the area .

Eduard Böhler
CEO at Agency Wien Nord - Austria

 

Born 1964, lawyer, lawyer activity afterwards Investor Relations and Public Relations.

1996 Founding of WIENNORD (Managing Director & Creative Director).

Member and former president of Creativ Club Austria.

Mirela Bosoi
Head of Brand and Communication at Orange Romania - Romania

 

Mirela Bosoi has been working for Orange Romania since 2002 and she has been Head of Brand and Communication since 2009.

She graduated in Marketing at the Academy of Economic Studies in Bucharest and she holds an Executive MBA.

Mirela is responsible for the development and implementation of the brand strategy for Orange Romania and manages the commercial communication for mobile and fixed services, ATL and BTL campaigns for mass market and business clients. Over the years, she has coordinated some of the most successful integrated campaigns, earning recognition both locally and internationally. Orange is the leading telecommunication brand in Romania and it is recognized as one of the most innovative in terms of communication.

Starting her carrier at D’Arcy Masius Benton & Bowles, Mirela has over 20 years of experience in advertising, branding, events and Public Relations, working for well-known multinational and local brands.

Nina Bratfalean
Marketing Director at BMW - Romania

 

Nina Bratfalean is the Marketing Manager of BMW Group Romania and one of the most experienced professionals in the automotive industry. With extensive work experience in brand management, having previously worked with brands like BMW, MINI, Porsche, Audi, Volkswagen, Skoda, SEAT, Ford and Mazda, Nina has also successfully proven experience in customer lifecycle management and advertising for premium brands.

A native marketing person, Nina fell in love with branding, communication and management and she has been on a continuous learning and personal development run ever since starting college, with a Bachelor degree in Business Administration, two Master degrees, one in Audio-Video Communication and one in Marketing and Business Communication, a PhD in Strategic Marketing and an Executive MBA at London Business School and Columbia Business School. The international experience offered by three core cities of worldwide business – London, New York and Munich – lays the foundation of her broad perspective on brand consolidation across cultures and barriers.

Nina’s focus and interests are now in executive leadership, turnarounds, managing change and personal leadership. She is also a valuable advisor and in constant search of ways to offer back to the society the knowledge that she acquired during her work and study years. She is a member of relevant business communities in Central and South Eastern Europe, a mentor and the author of a PR book.

Christoph Bürge
CEO at MRB Metzger Rottmann Bürge - Switzerland

 

Since 1987 he has held various consultancy positions and has worked as a brand strategist in agencies in Switzerland, Europe and Asia. Two key milestones were at Lintas - 4 years in Zurich and 2 in Shanghai – where Christoph Bürge was responsible for setting up the local agency branch.

On his return to Switzerland he worked at Advico Young & Rubicam in Zurich for 8 years.

For close to 10 years Christoph Bürge was co-owner of KSB Krieg Schlupp Bürge, the advertising agency that played the leading role in producing the “For me and you” campaign for retail giant Coop, which shaped the Swiss advertising sector.
In almost every agency Christoph Bürge handled budgets from the automotive industry, and retail or luxury sectors.

Christoph Bürge is a member of ADC Art Directors Club and APGS Account Planning Group Switzerland and has a seat in the working group concerned with continuing training for the industry association LSA Leading Swiss Agencies.

Maja Culig
Group Head of Marketing at Addiko Bank d.d. - Croatia

 

Maja Čulig works as Group Head of Marketing in Addiko Bank AG, responsible for marketing in CEE & SEE region. Addiko Bank AG is an international financial Group headquartered in Vienna, Austria, operating through six banks in Croatia, Slovenia, Bosnia and Herzegovina, Serbia and Montenegro providing banking services for over 1.1 million clients.

Maja has 14 years of broad marketing experience from different industries, out of which 10 years in telco industry. Her work and results has been recognised and awarded with several Croatian Effie awards, including Grand Prix award in 2013. Maja has been also recognised as marketing and branding expert on the market and therefore was selected as professional jury member in choosing the new branding concept and positioning of Croatia as a tourist destination, for Croatian National Tourist Board in 2015 and Croatian Effie awards grand jury president in 2014.

She holds masters degree in Marketing Communications and speaks English, majority of SEE languages and basic Swedish.

Valerie Depelchin
Head of Planning at MullenLowe France - France

 

After graduating in Nanterre and La Sorbonne, Valerie obtained a Master of Arts’ degree at NYU (GSAS) while working as a personal shopper at Hermès.

She joined Y&R in 1999 to work as a strategic planning assistant on Orangina, Bourjois, Bouygues Telecom and Décathlon.
At JWT, she developed communication strategies for Kellogg’s, Unilever, Nestlé, Rolex and de Beers.

She later joined Lowe Paris to handle the strategic planning on Unilever, the French Road Safety and MAIF Insurance. She is now the strategic planning director of MullenLowe Paris in charge of developing brand platforms and communication strategies for Nespresso, KFC, Hyatt, AB InBev, etc. and has developed an expertise in branding and PR/social media activations.

Born and raised in Brittany, she stays attached to her home country where she regularly spends her holidays and she is proud to count Paysan Breton, D’Aucy and Triballat, three cooperative / family-owned Breton companies in the agency clients’ portfolio.

Anna Dzierzedzka
Managing Partner at MediaCom - Poland

 

Anna is Managing Partner at MediaCom Warsaw - one of the biggest and the most awarded media agency in Poland. She began her career at MediaCom in 2001, working across a range of different accounts, which included Nokia, Axel Springer, Electrolux and Procter&Gamble.

Since 2008 Anna has been co-managing the company as a leader of strategic department, which creates the most effective communication strategies for clients. Moreover she is responsible for product development into areas like content marketing, data solutions and various innovative areas.

In her responsibilities Anna manages client teams taking care of customer service as well as full satisfaction of a wide range of services offered by MediaCom. Ania has worked over 16 years for Procter&Gamble, one of the largest and most demanding customers in the market. During this period, she created multimedia strategies for dozens of brands. Her work every year brought MediaCom the outstanding evaluation from P&G and a lot of awards such as Effie or Media Trendy for effective and innovative campaigns.

In 2014 and 2015 Ania participated as juror at Effie Awards. She was also a member of Innovation AD jury.
At work Anna is passionate to always understand the consumer attitude, behaviors and drivers while constant development is her key value.

Rossella Ferrara
Digital Strategy & Innovation Director at The Big Now - Italy

 

Rossella Ferrara is a Digital Strategy & Innovation Director at The Big Now, one of the most appreciated independent agencies in Italy. With over 10 years experience in digital strategy lead, she manages teams of digital creators with a mission: put strategy and creativity always together.

Rossella started her path in unconventional marketing agencies, specializing in developing ideas able to foresee market trends. Prior to joining TBN, she held roles at Inventa TRO and H-art/AKQA, inspiring clients with a digital vision for their brand, game changing ideas to resonate with people, and opportunity to innovate in the digital landscape. She is also teacher and lecturer at several creative schools, such as Accademia di Comunicazione and IED.

Pawel Gala
Managing Partner at MEC - Poland

 

Pawel has over 16 years of experience in co-management of one of the biggest marketing communication companies in Poland. In the course of his career he was responsible for areas such as new business, marketing, PR, internal communication and talent management.

Currently his responsibilities are centered around growth of the agency through new business. In last couple of years Pawel managed and participated in development of several hundred pitch offers for advertisers representing most of the categories. Many of these projects concerned the biggest players on Polish market. He was appointed to supervise and coordinate new business policy of the agency in Central Eastern Europe.

His experience and knowledge were recognized by the industry. He was a member of the jury in leading industry contests – EFFIE and IAB Mixx Awards, member of organizational committees of EFFIE, Media Trendy and lecturer in Brand Strategy School at Polish Association of Marketing Communication.

Sophia Goerner
European Planning Director at Innocean Worldwide - Germany

 

Sophia Goerner is the European Planning Director at Innocean Worldwide and responsible for the strategic development of the two sister brands Hyundai and Kia across Europe.

Working in international agencies across China and Euope such as Interone, Aperto Group and Publicis - she has built an in-depth understanding of the automotive industry working for brands such as BMW, MINI, Mercedes, Volkswagen, Skoda, Renault and Dacia.

Sophia Goerner represents an innovative and and interdisciplinary understanding of strategy, with a strong focus on brand development and transmedia storytelling.

Alex Huzzey
Planning Director at J Walter Thompson - United Kingdom

 

Alex trained as a planner at DDB London, where he worked on brands including Volkswagen and Tropicana.

Following this he worked at Agency Republic, before moving across to Red Bee Media, working on design and comms projects for broadcasters as well as setting up a successful branded content division.

Alex came to J Walter Thompson from Fallon, where he worked on the Cadbury account.

Toshka Ivanova
Creative Director at reforma - Bulgaria

 

Toshka is part of reforma team since 2013. She has 10+ years of experience in Publicis Sofia and Leo Burnett Sofia, being responsible for brands such as P&G, Diageo, Philip Morris, NESTLE, L’Oreal, Unicredit Bulbank.

Her creative background combines atl, btl, and digital, with a strong interest in cause marketing and CSR campaigns. Now she leads a creative team, developing local creative campaigns for Mastercard, Pernod Ricard, and more. In her work she aims to prove that the right creativity leads to meaningful results.

Leon Jacobs
Executive Creative Director at Boondoggle - Belgium

 

Leon has been working in some of the world's best advertising agencies for over 20 years. He is experienced in creating successful integrated campaigns for the world's top super brands.

He has worked as a writer and commercials director, but also as a creative director, leading multi-cultural teams in regional and global roles whilst based in Africa, Asia and Europe. His work has won many international awards at some of the most prestigious creative festivals.

Anne-Laura Janssens
Marketing Strategy Manager at BINCK - Belgium

 

Anne-Laura Janssens is passionate about Strategic Marketing, branding, launching new products and services. Her passion for developing new business and growth marketing, stems from the companies in various sectors she worked for (a direct insurer, ICT, an advertising agency and an online broker). These companies have one common characteristic: they are all challengers.

With 20 years of marketing experience, she is convinced that the right marketing strategy, translated into the right communication strategy leads to measurable results and ROI. During her career, she obtained therefore 2 times a Gold EFFIE (Telenet and City of Antwerp).

Since 2011 she works for Binck, an online bank active in the Netherlands, Belgium, France and Italy. She currently works as a Marketing Strategy Manager and has close interactions with the head office concerning the corporate strategy. Her responsibility is to translate the corporate strategy successfully to the Belgian market.

Anne-Laura Janssens, 42 years old, has to start the day with a good cup of coffee. She is a loving mum of two wonderful daughters (7 & 10 years old). Loves to go to theater & dance performances, enjoys cozy dinners with friends and likes to travel.

Kathrin Jesse
Executive Strategy Director at DDB Berlin - Germany

 

Kathrin Jesse is currently leading the strategy team at DDB Berlin. She is responsible for brand- and communication strategies incorporating the holistic understanding of consumer behavior and needs.

Kathrin returned to DDB in the beginning of 2016 after she led the planning department at Saatchi & Saatchi Berlin. Before Saatchi she worked at DDB where she helped Amir Kassaei build Hubble Innovations, a design thinking brand and product consultancy. Kathrin started her career at Scholz & Friends in Berlin.

Kathrin Jesse studied Political Sciences in Munich, Berlin and Padua, Italy.

Nina Juenemann
Head of Strategic Planning at GGK MUllenLowe Germany - Germany

 

After studying communication sciences and psychology at Ludwig Maximilian University in Munich, Nina started her advertising career at the Strategy department of Lintas in Hamburg in 1996. Clients included numerous brands of Johnson & Johnson and Unilever, thus giving her thorough practice and know-how on some of the worlds’ most renowned FMCG brands. Leaving Lintas, she joined Jung von Matt to become the planner on clients such as BMW, Deutsche Bahn, Deutsche Post, and Sixt. Creative planning and measuring campaign effectiveness were in focus of her work.

As a next step, Nina started to work freelance, working for a large number of small and big agencies as well as directly for clients in Telecomms, Automobile, Finance, and of course FMCG.

After getting to know GGH MullenLowe as a freelancer on several occasions over the last years, she joined the agency in 2017 to become Head of Strategic Planning, working on all major clients of the agency.

Magda Kolenkiewicz
General Manager at Starcom - Poland

 

In the industry since 2002 when she started her career as media assistant in Mindshare. In 2004 she joined Starcom. From the very beginning she developed her competencies in the team which provided services to Kraft Foods/ Mondelez where she moved up the carrier ladder from the position of a media planner to the account director responsible for high quality of day to day agency work, team management, negotiations and communication planning strategies. She also extended team’s agency portfolio through successful pitches into banking, retail and OTC sector ending up with the biggest team in the agency in terms of billings.

In January 2013 Magda was appointed to the position of Managing Director of Starcom – currently the biggest Agency in Publicis Media and on of the biggest on Polish market (currently no 2 on the market). She is responsible for managing eight clients teams (over 130 people) working for more 100 clients generating over 150 mio euro of billings, among which ca. 90% is delivered by clients won locally. She would love Starcom not only to be the biggest agency but the best agency and a real business partner for our Clients – strategically integrating all communications activities, providing innovativeness, disruptring status quo and constantly improving product and services.

Starcom’s campaign are the most often awarded in the industry competitions such as Effie Awards (2013 – 2015 – Agency of the Year according to Effie), got the highest rank in RECMA compitches ranking 2015 with grade A+.

Starcom in Poland was described as DOMINANT in RECMA ranking in Poland. They won also the title of Agency of the Year in IAB Mixx Awards 2016.

She finds her current role as incredibly satisfying both personally and professionally as she loves working with people and leading them in creating best in class communications solutions that brings outstanding business results for our Clients.

She graduated from the Institute of Sociology at the Warsaw University. She is a fan of literary reportage and love travelling to Asia-Pacific region. She spends her free time with her 5 year old son and her fiancée and socializing with friends.

Susanne Lund
CEO at Konstellation & Rebublica - Denmark

 

Susanne Lund started her professional journey by obtaining MSc degree in Financial and Strategic planning from Copenhagen Business School.

Currently, Susanne serves as the CEO of Konstellation & Republica, a Danish Full Experience Agency with 90-plus employees. Additionally, she holds a position of a Deputy Chairman at the Danish trade association “Kreakom” (Creativity & Communication).

As a brand strategist, Susanne Lund has over 20 years of experience under her belt developing profitable business opportunities based on a deep understanding of market trends, consumer needs and brand values. Moreover, before joining Konstellation & Republica, she spent 10 years working as an Investment Banker at Danske Bank.

Susanne Lund is also a part of the M-List which features the most prominent and talented marketing professionals in Denmark.

Sakis Melissaris
General Manager at Frank & Fame - Greece

 

Sakis was born in Athens in 1972. He earned a BA and a Master’s degree in Marketing and has worked in the advertising sector for 20 years. Over the span of his career, he has worked for well-known firms such as Saatchi & Saatchi Athens, Leo Burnett and Ashley & Holmes World Group. In all of his roles, he has held strategic planning and client handling positions.

Sakis has been responsible for the successful execution of advertising campaigns of large international and local companies, in both the public and private sectors. His portfolio includes beverage brands such as Heineken, Amstel, Gordons, Cutty Sark, car manufacturers such as AUDI and BMW, telecommunication providers, food, entertainment and electronics companies and Greece's international tourism advertising campaign. He has also contributed to the advertising campaigns of NGO’s and social institutions.

He is in the board of directors of the Hellenic Association of Advertising Agencies and a member of the Greek Association of Chief Executive Officers. He is currently the General Manager of Frank & Fame advertising agency in Greece.

Marie Nossereau
Senior Strategic Planner at Digitas LBI - France

 

After a degree in French literature from the Sorbonne (1996) and a Master’s in journalism from the Bordeaux Aquitaine Journalism Institute (1999), Marie Nossereau worked as a reporter in the French national press for seven years. She specialises in court cases.

In 2007, she began another adventure: she resumed her studies at the Sciences-Po School of Communication in Paris, where she obtained another Master’s. In 2009, she became a strategic planner at Duke/Razorfish, where she was in charge of the SNCF account. After moving to DDB in Paris, she joined DigitasLBi in 2011 to lead the digital strategy for Renault Global. She joined Publicis Conseil the following year to bring her digital strategy skills to the 360° team dedicated to this advertiser.

Back at DigitasLBi in 2016, she worked on the agency’s major accounts, such as Nissan, La Poste and Intermarché in particular. She took over strategic planning the following year. Marie is also a lecturer at Sciences-Po Paris, where she runs a course on Digital Pop Culture. She is the mother of two young children.

Nicolas Orsoni
Planning Director at Proximity BBDO - France

 

Graduated from the Rouen Business school, Nicolas started working as a planner at Ogilvy&Mather Paris in 2007 and then joined Proximity BBDO in 2008.
For 5 years he was in charge of creating and implementing integrated strategies for global and local clients such as Mondelez, Panasonic and P&G.

In 2013, Nicolas moved to Saatchi&Saatchi Paris, first as a senior planner and then as the agency’s Head of Strategy. During this period, he was involved in the repositioning of the worldwide travel brand Club Med, in multiples Toyota France awarded campaigns and in the strategic monitoring of global brands such as VISA, HSBC and the Olympic Committee.

In 2015, Nicolas moved back to the BBDO group in Paris as Planning Director, working for leading French companies such as Ubisoft and Pernod-Ricard and for EFFIES awarded brands like Mercedes-Benz, Wella (Coty) and Voyages-SNCF.
One year after is comeback at BBDO, Nicolas was involved in 3 EFFIES winning campaign so far. His last notable campaign was the global relaunch of the leading musical game “Just Dance” in 2016, that became one of Ubisoft’s most effective brand restage.

Andrey Otroshchenko
Marketing Director at Vodafone Ukraine - Ukraine

 

Andrey has 17 years of experience in FMCG marketing. He started his career at local confectionery producer then moved to international beer companies: AB InBev and Carlsberg Group. First a Brand-Manager at AB InBev, then VP Marketing at Carlsberg Ukraine.

He has extended experience and success cases awarded with Gold Effies in Ukraine in various categories: local beer brands and global ones, csd and kvass, cider and RTDs, new launches, long term campaigns, integrated activations and repositioning. Numerous jury member of Effie Ukraine and other festivals.

Major professional achievements:
- Developed Carlsberg Ukraine from #2 beer producer to #1
- Leadership in categories RTDs, Kvass, Cider
- the highest rate of revenues from innovations in industry - up to 25%
- sustainable growth of market share, profit and brand equity 3 years in a row.

Recently, he is taking a new turn in career moving to Telecom as Marketing Director Vodafone Ukraine.

Andrey is married, raising 2 kids.

Mojca Pesendorfer
Head of Marketing at Atlantic Grupa - Slovenia

 

In Atlantic Grupa, one of the leading food companies in the Adriatic region, Mojca is Head of Marketing responsible for brand strategy of a savory bread spread brand Argeta, one of the strongest brands in the region.

Previously Mojca spent 10 years in Publicis Groupe Slovenia, leading the Strategy Planning department where she lead the strategic marketing consulting team. In her agency career she crafted communications strategies for biggest Slovenian and international brands like Renault, Dacia and Hofer (Aldi) and was new business and product development responsible from the strategic point of view.

Together with her team colleagues she won two Euro Effie awards and on national level four golds and two silvers. She was also Content Director of Effie Slovenia 2016.

Juraj Pobjecky
Strategy Director at Zaraguza - Slovakia

 

Juraj is currently working as the Strategy Planner at Zaraguza agency, which is one of the best creative agencies in Slovak and Czech area.

His background is very much in digital communication. He was working on online campaigns and projects spanning from FMCG, telco, automotive to banking clients in Czech and Slovak market.

In 2014 he was representing Slovakia in Cannes Young Lions in PR category.
In 2015 he won an award Top Strategy Director of the year.
In 2016 Zaraguza won Gold at Euro Effie Awards for their campaign Fofola.

Monika Saeger
CSO at Ogilvy & Mather Germany - Germany

 

In June 2016, Monika Saeger started in her new position as Chief Strategy Officer at Ogilvy Germany. Here she is responsible for the offices in Frankfurt, Düsseldorf, and Berlin.

The graduated business administrative presides over a challenging and comprehensive range of strategic services: creative planning, content, CRM, and brand consulting, data & analytics, social marketing, information architecture, E-/M-Commerce, as well as market studies and research. The internationally experienced expert for brands and marketing was one of the founders of Böning & Haube in Hamburg in 1994. There she started her career in the strategic team after studying business administration and psychology and a scholarship in the USA. In 1996, the agency was honoured as Newcomer Agency of the Year. Here she attended clients like comdirect, Bahlsen, van Laak, Paulaner, Bacardi, tesa, Meßmer, or Stinnes, and took care of the expansion of the agency and new business.

After her time in London with DDB Needham, were she worked on Vodafone and Johnson & Johnson, among others, she returned to Germany in 2005. Here she was one of the founding members of the Hamburg office of Grey worldwide/G2 as Managing Director Planning. She took care of the global clients Lucky Strike and Dunhill as well as the Axel Springer Brands Bild der Frau and Bild am Sonntag (2 German weekly magazines).

In 2008, she moved to Munich, to Serviceplan Group. As Managing Director of the Serviceplan Agency Holding she presided Strategic Planning with a focus on new business and key clients. She worked for clients like SKY, AOK, Cortal Consors BNP Paribas, e.on, ADAC, Penny, AIDA, Landliebe, and WMF.

Since June 2016, Monika Saeger is part of the Ogilvy Group Holding. Apart from internal management and international alignment with the global network, she is working on clients like Siemens, Allianz, Nestlé, and MAN.

Stefania Savona
Communication Director at Leroy Merlin Italy - Italy

 

After many years as Client Service Director in most multinational agencies on global brands, Stefania is now Communication Director for Leroy Merlin Italy, responsible for brand re-positioning in Italy, managing brand and commercial campaigns and content, media and social media strategies.

Zvonimir Seki
Marketing and Trade Marketing Director at Jamnica d.d - Croatia

 

Senior Marketing Executive with 20 years of hands on experience in FMCG, with clear success record of achievements in brand building, innovations and business development.

Currently Marketing & Trade Marketing Director of Jamnica, leading water&beverages producer in Croatia and ADRIA region. Jamnica is part of Agrokor Group, biggest privately owned company in Adria region.

Previous experience includes 18 yrs in dairy business, as Executive Marketing Director in Lactalis (south – east Europe, where he was managing 11 countries), and Iberia zone (Spain and Portugal).

Education: BA in Economics and Executive MBA in Cotrugli Business School in Zagreb, Croatia.

Irena Setinsek
Mediana Executive Director at Institute for market and media Research, Mediana - Slovenia

 

Irena Setinšek is a graduate in psychology. During her studies, she has actively participated in establishing a transparent media market through Mediana BGP project. She has been employed by Institute for market and media research, Mediana d.o.o., since 1995, where she has continued in establishing and leading the new Mediana IBO project. Later she became a Project Director and an expert in the field of advertising.

In 2009 she has assumed the position of Executive Director and from 2013 she also leads the Mediana RM research for radio ratings. Her goals are to realize the vision of Mediana: continuation and deepening of relations with existing and new clients, identification of new business oppurtunities and of course to maintain highly qualified employees and their satisfaction. She still leads and develops Mediana IBO and Mediana RM research.

She regularly publishes articles on advertising in specialized magazines, she attended numerous Esomar and other seminars, marketing conferences and symposiums. She is a member of the Administrative Board of Slovenian association of advertising agencies (Slovensko združenje oglaševalskih agencij) and participates in different professional juries, Effie 2012 among others.

Maciej Skrzypczak
Managing Director at Lubie to - Poland

 

10 years of professional experience in digital marketing. Since 2010, as one of the founders of „Lubie to” agency, he has worked for brands such as H&M, Sabmiller, NIVEA, Starbucks, Virgin Mobile. During this period, the agency joins Dentsu Aegis Network, and is awarded 3 times in a row a "Social Media Agency of the Year" title. In the beginning of 2016, Maciej takes the role of Managing Director, and the agency is awarded a "Digital Agency of the Year" title, and for the first time in the history (as a first digital agency in Poland) wins the Polish Effie 2016 ranking.

Loves every place where technology meets creativity. Active gamer, S-F reader and avid traveler.

Matevz Smalc
Head of Brand Experience at Si.mobil - Slovenia

 

Matevž Šmalc has over 15 years of experience in the industry that sparked his imagination since his early years. After finishing his studies and a brief encounter with copywriting, he embarked a long journey of working on both sides of the marketing industry spectrum; After years of agency life, specializing in automotive, financial and telecommunication industries and receiving several domestic and international awards, he is currently focusing entirely on the telco market, working with Si.mobil, the second biggest national telco provider.

After starting his position as a Marketing communication manager in 2015, he is currently a Head of Brand and Experience department. As a positive-vibe emitter and a straightforward manager he enjoys working with his teams, loves everything about digitalization and manages all aspects of Si.mobil brands and its touchpoints from communication and customer experience perspective. Working closely with Telekom Austria Group, he is currently leading the company’s 2017 transformation from Si.mobil to A1 brand.

Dominique Somers
CEO at SKM - Belgium

 

Born on 9th of July 1979. Married with Steven De Hertogh. Mother of 2 fantastic boys: Jeff (8y) and Jules (5y). She loves being surrounded by passionate people how can drive changes.

Obtained a master’s degree in Economics at Vlekho Business School in Brussels with cum laude.
Obtained a master of business administration degree (MBA) in marketing/marketing management at Vlerick Management School.

She has 12 years of experience in marketing (brand management) & sales (key account management) in big retail companies such as Danone and Unilever. 2 years ago she decided to use her management skills and start her own project: renovate/dynamise/retarget a well-know multibranded fashion store of 5 000m2 in Antwerp. Highly specialized in service with an extreme broad assortment of clothing, shoes, lingerie, stich studio, restaurant … for women , men and kids. Together with 45 employees.

Alexandr Stojcev
Business and Communication Director at Momentum Czech Republic / McCANN Prague - Czech Republic

 

Alexandr has been working in the Czech advertising environment since 2000. Over the years, he has created many campaigns for local and international clients using full integrated communication or precisely targeted communication channels. His campaigns focused on long-term strategic or short-term tactical goals. He’s currently working for the Czech Republic’s leading communication agency – McCANN Prague / Momentum Czech Republic.

His work is characterised by his continuous effort to keep improving the quality of outputs while not relying on easy to please solutions, but rather functional high-concept ideas with tangible results. He particularly enjoys projects based on a deeper understanding of the client’s segment and product, providing strategic insight into the perceptions of the target group. Because he still believes (perhaps naively) that work should be fun and that everyone should be proud of what they do.

The logical consequence of that is both the satisfaction of his clients and many awards from Czech and international competitions.

In recent years, the McCANN Prague agency has been the most frequent winner of the Czech advertising awards Effie.

Isabelle VanGeet
Marketing Director at KU Leuven - Belgium

 

Committed to students and their future, Isabelle Van Geet (°1972) directs the marketing and branding strategy of KU Leuven, a consistent top 100 university in all global rankings.

Fifteen years ago she pioneered brand management in Flemish higher education and she positioned KU Leuven as the university where studying is inspired by academic curiosity. As marketing director with a team of 27 dedicated professionals, she is responsible for brand management, national and international marketing for 324 academic degree programs and 56.685 students, including 9862 from abroad. Over the years she has achieved consistent improvement in all brand equity metrics and market share.

For Isabelle, marketing is not just a career but also a passionate conversation topic at the dinner table, with a marketing professor as a husband and two of their four children already students at KU Leuven.

Marko Vuorensola
Executive Creative Director at Folk Finland & Valve Group - Finland

 

After a successful decade or so at Havas Creative Group, Marko joined Folk Finland and Valve Group during August 2016.

Versatile creative background comes from digital and interactive design, commercial film production to advertising and marketing communication.

Work honoured in most major award shows including Cannes Lions, LIAA, NYF, D&AD, ADC, Midas, Epica, Cresta, Golden Drum, Effie, Mobius, Webby, FWA among others. Creative work featured and published in international creative and marketing industry medias and acknowledged by the UN and European parliament.

A proud father and a husband. Passionate sailor and surfer.

Ales Vyhlidal
Head of Strategic Planning at McCann Prague - Czech Republic

 

During his 19 years in advertising business has gone through multiple positions mainly in the account management and strategic planning. He has cummulated valuable experience in global agencies such as Young & Rubicam, BBDO and McCann, spending the most time of his career in the latter until today.

Currently works as Head of Strategic Planning, overseeing and developing communication solutions for most of McCann Prague‘s clients including Vodafone, MasterCard, Asahi Breweries and global Bata shoe account.

He has been contributing to winning numerous Effies, including the first ever Grand Prix awarded in Czech Republic for Gambrinus beer in 2016. He is active in Czech Association of Communication Agencies, helping Czech Effie secure its high standard among European competitions.

Michal Wolniak
Chief Strategy Officer & President at VML Poland - Poland

 

Founder, Chief Strategy Officer and President of VML Polska, the largest European division of the VML network advertising agency from WPP holding. Responsible for the development of marketing strategies in the EMEA region and globally. Carrying out consulting projects focused on the digitalization of the operation of major enterprises and building up value by the implementation of disruptive innovations.

Since 2001 Mr Wolniak has been building up a marketing group which comprises among others agencies Heureka, Pride&Glory and Brand Fibres, later transformed into VML. Earlier on Mr Wolniak edited top television entertainment shows.

Twice awarded the Man of the Year sectoral award. VML is recognized regularly as the agency of the year and has won over 100 awards and distinctions in European and US advertising festivals, such as EFFIE, Innovation Awards, Golden Drum, KTR, Mixx Awards, Golden Arrow and Magellan Awards.

Regular speaker at sectoral conferences, member of the IAB programme board and SAR Innovation Ad programme board. Chief of the jury at Innovation Ad and Effie. His hobbies include theatre and painting, and he produced the recognized monodrama “Heavenly Father” (Ojciec Bóg).

Vesna Zabkar
Professor of Marketing, Vice-Dean at University of Ljubljana, Faculty of Economics - Slovenia

 

Vesna Zabkar, Ph.D., is a professor of marketing and a vice-dean at University of Ljubljana, Faculty of Economics (FELU), triple accredited business school. She is specialising in teaching and researching in marketing communications and digital marketing. She holds a PhD in management and organization and was a visiting scholar in the marketing department of Northwestern University, Kellogg Graduate School of Management as well as visiting professor at University of Vienna (Chair of International marketing). She holds courses on marketing communications, strategic marketing analysis, marketing for managers and contemporary issues in marketing. Her research covers effectiveness in marketing communications, accountability, sustainability in consumer behaviour, and business relationships through structural models, marketing modelling and quantitative research.

Prof. Zabkar is active in expert community at home and abroad: she is a member of the Board of European Advertising Academy (EAA), and NIBES (Network of International Business and Economic Schools). She is also the national representative in the executive committee of the European Marketing Academy (EMAC), a leading international academic organization for marketing theory and research.

Prof. Zabkar is a member of several committees in marketing communications profession: she was the Vice-President of the Slovenian Advertising Arbitrary Court, and a member of the expert commission of the National Readership Survey. She also participated in juries on the first and on the second round for the national EFFIE awards.

Ana Zumalacárregui
PR Account Director at The Bridge - Spain

 

Ana Zumalacarregui is a PR & Communications expert specialized in Lifestyle, Tourism, Gastronomy and, of course, the Advertising industry. As Account Director at Bridge, Ana takes care of the accounts’ strategy and supervising the development and implementation of the different communication actions for national and international clients. In the advertising industry she works for some of the largest and most important creative agencies in the country, such as Leo Burnett Madrid, Ogilvy & Mather, Sra. Rushmore, Saatchi & Saatchi, among others.

Also, Ana has been press officer for El Sol, The Spanish and Latin American Advertising Communication Festival (the leading advertising festival in Spanish and Portuguese languages) for 10 years now. She is also responsible for PR in the Spanish Association of Advertising Communication Agencies (AEACP), part of EACA.

Ana majored in Journalism in the US after ten years living abroad. She has a Masters in Corporate Communication.

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