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8 countries win at EACA Euro Effies® 2012 as Grey EMEA scoops Agency of the Year Award
Grey EMEA won a total of four Euro Effies to secure the prestigious ‘Agency of the Year’ title for the fifth time in the history of the Awards and also received 100 free advertising spots from Euro Effies partner Euronews, to be used before the 1st January 2013. Grey offices in France, Germany & UK all contributed to the Group’s success.
The prestigious Grand Prix for outstanding work was presented to M&CSAATCHI.GAD for their campaign “Nothing Compares to Havana”, focusing on giving the brand more Cuban authenticity and positioning it as a cultural brand in the market. The campaign also won a Gold award.
Additional Golds went to Grey Worldwide and Procter & Gamble for the Febreze “Breathe Happy” campaign, Wieden + Kennedy Amsterdam and EA Sports (media agency: Mediacom London) for FIFA 12 “Love Football, Play Football”, Jung von Matt/Limmat and Graubünden Ferien for the campaign “Obermutten – A little village goes global”, Volontaire and the Swedish Institute/Visit Sweden for the campaign “Curators of Sweden” and Saatchi & Saatchi Brussels’ “Ex-smokers are Unstoppable” campaign for the European Commission (media agency: ZenithOptimedia International),which also picked up the Print Power Best innovative use of print award for their anti-tobacco campaign
Silver Awards went to Grey London and GlaxoSmithKline (media agency: Starcom MediaVest Group) for their campaign “Difference” for Parodontax, EuroRSCG Life and Janssen’s Prezista for “Leading the Change”, Jung von Matt AG and Daimler AG (media agency: MEC Germany) with “Venice/C-Class Coupé”, 515 Creative Shop, Grabarz & Partner and Volkswagen AG for “Think Blue. Symphony”, ZenithOptimedia Worldwide & Kitcatt Nohr Digitas and Asus & Intel with “Asus & Intel”, Grey Paris and Procter & Gamble for “Lacoste L.12.12”, Jung von Matt AG and Nikon Europe BV (media agency: Mediacom) for “The Nikon 1 Launch Campaign”, TBWA\G1 and Nissan Europe (media agency: OMD) for “Juke - Stay Awake”, Grey London and Brother for the campaign “141%” and finally, HEIMAT Berlin and Turner Broadcasting Systems Deutschland (media agency: Stinkdigital & Minivegas) for “CNN Ecosphere Project”.
Bronze awards went to Draftfcb Deutschland’s “As simple as Black & White” campaign for Nivea & Beiersdorf AG (media agency: Carat Germany & Carat UK), G2 Joshua and Procter & Gamble (Media agency: Mediacom) for “Pringles – Summer in a Can”, Ogilvy Health PR and Boehringer Ingelheim for the campaign “1Mission 1Million – Getting to the Heart of Stroke”, Innocean Worldwide Europe GmbH and gürtlerbachmann with “Kia Rio – Admiration Guaranteed” for Kia Motors Europe, Ogilvy & Mather Paris for IBM (media agency: Mindshare) with the campaign “Outcomes” and MUW Digital’s “ZUNO Bank launch” campaign for ZUNO Bank AG.
This year’s international jury of senior agency and advertiser representatives was chaired by Pierre Woreczek, Senior Vice President of Brand Strategy, McDonald’s Europe, and the guest speaker for the evening was Moray MacLennan, Worldwide CEO of M&C Saatchi and EACA President.
The Euro Effies Awards are produced in partnership with Euronews and supported by European and international media, advertisers and associations such as European Publishers Council, Print Power, TIME magazine, Procter & Gamble, AdForum, WARC, Viva Xpress Logistics, Facebook and creativebrief.
Click here to view the 2012 Euro Effies winners list.
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Director General EACA
Tel: + 32 2 740 0711
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