News
- Pierre Woreczek, Senior Vice President of Brand Strategy at McDonald’s Europe, to chair 2012 jury
- EACA ANNOUNCES EURO EFFIES® CALL FOR ENTRIES
- NEW PHARMACEUTICAL CATEGORY FOR EURO EFFIES®
- Germany & UK dominate EACA Euro Effies 2011- Brooklyn Brothers scoop Grand Prix & Agency of the Year
- Effie Effectiveness Index Inaugural Rankings Announced
Pierre Woreczek, Senior Vice President of Brand Strategy at McDonald’s Europe, to chair 2012 jury
Brussels, 31 January 2012: Pierre Woreczek, Senior Vice President of Brand Strategy at McDonald’s Europe, is the jury chairman for the 2012 Euro Effies. Next to his main role at McDonald’s, he also is responsible for sustainability, marketing, food strategy & sports partnerships and leads the Consumer & Business Insights department and Design Studio. Woreczek has over 20 years experience in Marketing, R&D and advertising including six years at Jacobs Suchard and eight years in advertising.
Woreczek began his career with McDonald’s in 1996 as Director of Marketing and Research at McDonald’s France. In 1999, he was promoted to Vice-President, Marketing and Research, before joining Cadbury Schweppes as Director-General of Marketing and Development.
He returned to McDonald’s in July 2003 as Vice-President of McDonald’s European Food Studio, heading up the company’s food and beverage strategy and brand innovations.
In July 2005, Woreczek was promoted to Chief Brand and Strategy officer managing the strategic positioning of the brand and continuing overall management of the Food Studio.
The Euro Effies 2012, the Gold Standard in Marketing Communications Effectiveness Awards, are now open for entries until 27th April 2012 to all agencies (whether members of EACA or not) for campaigns which ran in two or more European markets in 2011.
To be considered for a Euro Effie, campaigns must prove beyond reasonable doubt that the choice and use of marketing communications were key to the campaign's success.
Three new categories have been introduced this year. The Pharmaceutical category covers communications campaigns for prescription medicines & drugs in addition to the existing Health & Leisure category, which will continue to cover OTC medicines and beauty products. The categories “Most effective use of social media marketing” sponsored by Facebook and “Best demonstration of innovation in magazine or newspaper advertising” sponsored by Print Power were created additionally to the existing categories.
The closing date for entries is 3 pm (15h00) on Friday 27 April 2012. Winners will be officially announced at an Awards Gala in Brussels on 19 September and on the Euro Effies website www.euro-effie.com on 20 September 2012.
Judging takes place in two Rounds. Round 1 is conducted solely online and takes into consideration the effectiveness based on strategy, target market insights, choice and use of markeing communications and results. In Round 2 the creative element is also taken into consideration and makes up 20% of the final score.
The Euro Effies are organised by the European Association of Communications Agencies (EACA) in partnership with Euronews and with the support of The European Publishers’ Council, Print Power, TIME Fortune, WARC, Adforum.com, Procter & Gamble, Facebook, creativebrief & Viva Xpress Logistics.
The EFFIE award was created in 1968 by the New York AMA and is now celebrated in over 40 countries worldwide.