The EACA Euro Effies Awards Jury Chairman

Guillaume Conteville – Head of Marketing / Mastercard Western Continental Europe

Guillaume Conteville

Guillaume is currently the head of Marketing for Western Continental Europe at MasterCard, where he oversees, among other things, the roll out of Priceless Cities and Priceless Surprises programmes, various sponsorships such as Champion's League, Roland Garros and Rugby World Cup as well as the launch of new products such as MasterPass, Mastercard's online wallet.

His background is very much media and digital. Prior to this role he was Head of Media for Europe at MasterCard. He has acquired a broad experience in media agencies. Starting in France at Initiative Media buying TV for Unilever. He then moved on to work for Starcom in London, managing the international UBS account before moving to MEC for a 7 year stint working on the Visa account in London. Singapore was his next stop where he managed international clients and returned to London to run the Colgate Palmolive account in Europe.

Guillaume is a Parisian by birth but a Londoner by choice. He is married and has two adorable daughters, who unlike their dad have a pristine English accent and support England in football.


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Tim Alexander
Head of Marketing Communications at Swisscom (Schweiz) AG - Switzerland

 

Tim Alexander joint Swisscom in 2013 and is Head of Marketing and Communications in charge of all private and business segments, brand communication, sponsoring and live experience, shop experience, public relation, social media, online marketing and marketing- and media planning.

Prior to Swisscom he worked at Telefonica (O2) Germany as Vice President Brand Management, at Daimler AG in Stuttgart as well as on agency side at Grey Duesseldorf and Saatchi & Saatchi London. He is a professor in Marketing- and Communication Planning at the University Düsseldorf, the Macromedia University in Munich and the Hochschule für Wirtschaft in Zurich.

Ivo Altanov
Managing Director at Noble Graphics - Bulgaria

 

Since 2006, Ivo Altanov has been acting as the Managing Director of Noble Graphics – one of the premier creative ad agencies in Bulgaria.
Under his management, the company continued its outstanding performance and became one of the most awarded ad agency on the market – winning EPICA, EFFIE and the Agency of the Year awards in 2014.

Starting his career at S Team Bates Saatchi&Saatchi, Ivo has over 15 years of experience in marketing, account handling and strategic planning. Taking part in the creative process as well, he led the work on numerous campaigns for both local and international accounts like Carlsberg, Johnson & Johnson, DSK Bank, and many more.

Serfi Altun
Founder & Idea Master Chef at Idea Bakery - Turkey

 

Serfi is a passionate soul in love with communications with over 22 years in the Marketing Communications industry.

She is a right hand of the CMOs & Agency Heads as Founder & Idea Master Chef at Idea Bakery Consultancy & Training Company for 7+ years.
Baker of fresh, brand & capability building ideas for blue chip clients like Vodafone, Turkish Airlines, Bayer, Unilever, The Coca-Cola Company, Beko, Ford, Ülker, Diageo, Savola Group, Goody and Rabea with her team of Idea Master Chefs located in Istanbul, Geneva, Frankfurt and Atlanta.

Tutor at Cannes Lions Young Marketers Academy 4 years in a row working with Jim Stengel – ex Global CMO of P&G. Jury member and speaker at the Crystal Apple Festival of Creativity. Speaker at Dubai Lynx.

Integrated Communications Associate Director & Training Captain at Procter & Gamble with 16 years experience, leading brand equity, integrated communications and agency relations of $8 billion brands with assignments in Europe, Middle East Africa & North America.
Happy holder of the Global Advertising Leadership Award within Procter & Gamble and Effie, Golden Drum, Crystal Apple, Mixx & Mobius Awards.

Life motto: The best master is always an apprentice.
Happily married with Sinan for 20 years & mom of lovely Alara.
A great apple pie baker, contemporary art enthusiast and world traveler.

Marcus Arige
Managing Director at Agentur Halle 34 - Austria

 

Marcus studied medicine in Vienna, but left the university during the third part of his studies to start his professional career in the ‪marketing department of the magazine news.at.

After developing TV shows and web-communities he joined 2006 HALLE34 (www.halle34.com) as a Managing Partner, where he is responsible for strategic planning, concepts and ideas. HALLE34 is an agency for contemporary communication, where he is primarily responsible for clients and projects in banking, insurance, art, and culture, for example Altes Kloster, Ankerbrot AG and Semper Constantia Privatbank AG. HALLE34 won several national and international awards at festivals as CCA, ADC Germany and D&AD. 2007 HALLE34 got Design Agency of the Year at the ADC Germany Festival.

Since 2010 he has been a member of the Advertising Section of the Vienna Economic Chamber (Wirtschaftskammer Wien); as Vice-President and spokesperson of the Vienna Social Democratic Trade Association (Sozialdemokratischer Wirtschaftsverband Wien) he is responsible for the creative industries and start-ups. He is the initiator and spokesperson of Initiative Neue Wirtschaft.‬

Jason Ayers
Director of Strategy at SapientNitro - United Kingdom

 

Jason holds the position of Strategy Director at SapientNitro where he leads TTL customer engagement. As an integrated planner, Jason has worked with renowned brands across several continents.

Having cut his teeth at IPC magazines as a management trainee he moved to Hong Kong to be part of Ogilvy’s APAC office where he was the lead planner for The Economist across Asia. A move within the Ogilvy Group saw him land at OgilvyOne leading customer engagement across the region for clients such as FedEx, AMEX, Unilever, Nokia, NWA and the RSA Group to name but a few.

Jason later moved within the WPP Group to Grey Madrid where he took up the position of Group Brand Planning Director, working on BAT Europe. This meant learning a new language and a new category.

Jason is currently working with clients to build compelling stories that activate a brand’s potential across emotional, virtual and physical planes in order to drive strategic business objectives.

Outside of work Jason fights a continual battle against muddy paw prints on his kitchen floor - perpetuated by his rambunctious Boxer, Harry.

Bartlomiej Biedrzycki
Regional Senior Brand Manager at The Coca-Cola Company - United Kingdom

 

Bartek is an adventurous type – in the last 8 years he not only gained invaluable marketing experience working for some of the biggest brands in the world but also lived in Poland, Switzerland and the UK.

Currently, Bartek is the Western Europe Schweppes Marketing Manager at The Coca-Cola Company. In this role Bartek is responsible, among others, for the global communication development for Schweppes and making sure Adults in Western Europe, and especially GB, will love Schweppes.

In the past Bartek worked in various positions in local and regional brand marketing in the Central-Southern Europe Business Unit at The Coca-Cola Company, delivering successful marketing programs for brands like Coca-Cola, NESTEA, Powerade or burn.

Warwick Cairns
Consultant Strategist at The Effectiveness Partenership - United Kingdom

 

Warwick Cairns is a strategist and author.

He was board planning director at Saatchi & Saatchi and at Abbott Mead Vickers BBDO Ltd, and Head of Strategy at Brandhouse.

As part of The Effectiveness Partnership he has worked as a consultant and mentor on numerous Gold-winning award entries for IPA, Marketing Society, Marketing Week, Media Week, WARC and UK, Euro and Global Effies.

He is also the author of three books, represented by the Andrew Lownie Literary Agency and published on both sides of the Atlantic by Pan Macmillan, HarperCollins and St Martin’s Griffin.

Diana Ceausu
Head of Strategy at McCann Bucharest - Romania

 

Diana Ceausu runs the Strategy Department of McCann Bucharest, the most awarded agency in New Europe. During more than a decade of experience, Diana has consistently proven that communication strategies that bring a meaningful cultural vision and challenge norms or mentalities turn into successful business cases. Passionate globetrotter and non-fiction cinema scholar, she is constantly focused on the relationship between culture and commerce.

Specialized in telecom (~10 years for Vodafone in Romania, 5 years for Bite Group in the Baltics), but experienced in a large array of categories (FMCG, financials, retail). Involved in brand strategies at a local, regional (CEE for MasterCard, The Coca-Cola Company, KFC) and global level (Beko, Julius Meinl).

Multi-awarded in the Effies (including several Grand Effies), winner in Cannes Effectiveness, Eurobest Effectiveness and Warc Award for Innovation. In 2013, Business Magazine nominated her in the “Most powerful women in Romania” top, while The Directory included her in their global Big Won Rankings - Top 50 Planning Directors 2015.

Kamil Charvát
Strategy Director at MUW Saatchi & Saatchi - Slovakia

 

Kamil Charvat is a Strategy Director at MUW Saatchi & Saatchi for eight years. Previously he worked in market research for TNS and in banking with HSBC.

He is responsible for strategy and consulting for local brands of global players like Deutsche Telekom, KBC, SAB Miller and Vienna Insurance Group.

Most important judging criteria he takes into account is relevance of communication for target audience.

Kamil is not only regular member of both creative and effectivenss juries in Slovakia. His works received several local effie awards and he also collaborated on bronze euro effie for the launch of ZUNO bank in Czech and Slovak republic.

Jacob Daa Hankert
Int’l Marketing & Omnichannel Director at Bolia.com - Denmark

 

Jacob Daa Hankert is a seasoned communication expert, who has been developing his passion for marketing during 15+ years of experience from global category leading CPG, retail and advertising agencies, and has broad experience within marketing and advertising – from Arla Foods, LEGO Systems, Danish Supermarket Group, and Bolia.com.

Constantly in the search for developing and driving world class marketing solutions, Jacob is currently the Int’l Marketing & Omnichannel Director at Bolia.com, who picked up both gold- and silver prizes in last’s years Euro Effies.

Mattijs Devroedt
Senior Planner at Adam & Eve DDB - United Kingdom

 

Mattijs started as a planner in the Belgian boutique agency Duval Guillaume. There, he won his first planning award, a Gold EFFIE, but also picked up a Cannes Lion for a creative side-project.

After two years Mattijs crossed the Channel and joined Ogilvy&Mather London to work on Philips, WWF and Expedia. His work on the latter was awarded a Gold Euro EFFIE, Cannes Effectiveness Lion, Marketing Society Award and IPA award. Another three years later, in January 2015, Mattijs joined Adam&EveDDB to work as a senior planner on Volkswagen, Lipton Ice Tea, Colman’s, the AA and Pears.

Efi Dikastopoulou
Group Account Director at Wunderman Athens - Greece

 

Efi has more than 25 years of vast experience working on different management positions in both marketing and advertising, having dealt with a great number of different projects and products from FMCG to cosmetics and from banking to telecommunications.

She has started her career in advertising at JWT Athens (Client Service Director). She then, joined "Sarantis Group of Companies" as a Marketing Manager for Marasil - kids clothing brand - and when Marasil was sold, she continued within the group on Estee Lauder where she took over the Aramis products as Marketing Manager. Since March 2005, she is working with Wunderman as Client Service Director.

She is a high performance, results-focused person, with exceptional customer insight and deep understanding of client needs. Talented in offering strategic marketing solutions and creating effective 360 plans, that generate award-winning campaigns which surpass quotas and expectations. Acknowledged for maintaining a professional demeanor while meeting tight deadlines and adjusting to demanding business changes in a fast-paced work environment. Collaborative with colleagues, vendors and clients.

Sasha Dzhuras-Dotta
Global marketing communications lead, male groomin at Philips - United Kingdom

 

Sasha started her career at Procter and Gamble, where she spent 13 years, undertaking a series of sales and marketing roles, working mostly in Health and Beauty business units.

After than she had roles with OgilvyAction and Kinetic Consulting, where she was driving change management projects on new go-to-consumer approach with focus on in store as key medium. Currently Sasha is leading Philips male grooming brand strategy and communications.

Laura Fantoni
Senior Brand Manager at Mondelez - Switzerland

 

Laura Fantoni – Prince Senior Brand Manager at Mondelez International
In this role, Laura is managing Prince business in France and Prince brand equity across Europe. She has been managing major FMCG brands for the past 10 years, starting at Ferrero on Nutella and Tic Tac, then moving to Lactalis to take charge of major cheese brands for 4 years.

Previous experience at Kraftfoods then Mondelez includes managing innovation & activation on major coffee segment on Carte Noire brand and managing & developing business on #1 savoury brand in France. Her passion for marketing and bold brand activations has led her to deliver innovative & efficient campaigns recognized for their business impact. She has a double degree as a food engineer with an advanced Master degree in Marketing.

Olli Freese
CEO at dynamo&son Oy - Finland

 

Father of two sons and a husband, Olli has worked 25 years in Finnish top ad agencies as Client Director and CEO. He is a co-founder of dynamo&son, one of the most creative ad agencies in Finland.

Olli has won several awards, including two Grand Effies and nice bunch of other Effies. Olli loves cooking and is keen on start-ups. Hence it is only logical that Olli is also an advisor in Sudden Coffee, a San Francisco based start-up creating artisan instant coffee, founded by his son Kalle Freese who is one of world’s top 10 baristas.

Alexander Gagov
Deputy Managing Director at Media S SMV - Bulgaria

 

Alexander Gagov is a leading marketing communications expert bringing over 20 years of experience in brand strategy and integrated communications through his work on many of the most successful global and local brands. As a Deputy Managing Director at one of the top media agencies in Bulgaria, Media S SMV, he’s leading the business of global clients like P&G, Heineken and Novartis.

Prior to his current role, he spent 7 years at different managerial positions at Marketing Department of Mobiltel, the largest telecom in the country, including Marketing Communications Director. He was responsible for the establishment and development of Media and Brand Management departments in the company during the rapid growth of telecom business in Bulgaria. Gagov began his advertising career at Universal McCann where he worked for clients like Nestle and GM. His agency experience also includes working as Media Director in Havas Media.

Annemie Goegebuer
Strategy Director at Publicis - Belgium

 

Annemie (1979) first worked in the cultural scenes of Milan, Geneva and Paris.
After returning home, she worked for the Flemish government on the first research project on ‘media savvy’, which brought her to a minister’s cabinet where she took charge of new communication initiatives. She then moved to an international meeting centre, taking on repositioning and rebranding challenges, and developed the international marketing & communication.

Since 2010 she has been putting her strategic knowledge to good use at Publicis Brussels for BNP Paribas Fortis, Orange, Carrefour, … and more.

Annemie studied Romance Languages, European Cultural Management and Marketing Communication.

Bartek Golebiowski
Management & Creative Director at Gong - Poland

 

Bartek founded and leads GONG, one of the top creative agencies in Poland. He manages an award winning strategy and creative team, known for their innovative digital solutions and effective strategies. In 2015 GONG was recognised as one of the Top 50 Independent Agencies Worldwide by the Effie Effectiveness Index.

Member of juries at Cannes Lions, New York Festivals, Ad Stars and various other advertising festivals. Author of multiple articles, lectures and workshops on digital marketing.

Kristijan Gregorić
Chief Marketing Officer at Franck - Croatia

 

Kristijan holds MSc. in Economics from the Business School Luigi Bocconi in Milan. He began his career in marketing at Nestlé Italia where he held different positions, gradually advancing from Sales Promoter and Brand Manager to Director of Marketing, Sales and Distribution.

As a Regional Director of Sales and Marketing in Nestlé, Kristijan assumed responsibilities for the Adriatic region after which he continued regional commercial career at Heineken, Atlantic Group and finally at Franck Group where he currently holds a position of Executive Director for Marketing and Development.

This extensive business experience equipped him with excellent management skills in multicultural settings. Although passionate strategist, he describes himself as primarily motivated and driven by results.

Silke Guse
Marketing Project Manager at AUDI AG - Germany

 

Silke (1973) holds a university degree in business administration. Since 2015, she is a Project Lead for International Communication steering at AUDI AG.

Prior to that, she was an International Advertising Manager at AUDI AG. Before joining AUDI, she held different positions in human resources, marketing and sales.

Maik Hofmann
Deputy Managing Director at Geometry - Germany

 

Maik has been working in communications and marketing for more than 15 years, including stations at Bates, 141 worldwide and argonautenG2.

He leads the forum ’’Digital Communication’’ in Germany's Association of Communication Agency (GWA), speaks at Germany's Association for Direct Marketing (DDV), Munich Creative Business Week (MCBW), CAMPIXX and Germanys University for Professionals (FOM).

Maik works for companies like Leica Camera, Konami, KitKat or Fedrigoni and won at numerous international award shows like Cannes, Clio, Eurobest, LIA as well as the AME and the GWA Effie.

Alex Huzzey
Planning Director at JWT - United Kingdom

 

Alex is currently a Planning Director at J Walter Thompson London.

He trained as a Planner at DDB London, where he worked on brands including Volkswagen and Tropicana. Following this he worked at Agency Republic, before moving across to Red Bee Media, working on design and comms projects for broadcasters as well as setting up a successful branded content division.

Alex came to J Walter Thompson from Fallon, where he worked across on the Cadbury account.

Jacek Karolak
Strategy Director at K2 - Poland

 

Jacek is a graduate of Warsaw School of Economics and a holder of Advanced Certificate in Marketing by Chartered Institiute of Marketing, London.

He started his marketing career in Ernst&Young in the field of marketing and strategy advisory services. Then he worked in a few digital start-ups during the first “internet bubble” in 2000-2002.

In 2002 he started working at Starcom, where he established and managed digital division. Then he was responsible for non-standard communication strategies for the key clients of Starcom MediaVest Group. Since 2014 he is a head of strategy department at K2 – the largest digital agency in Poland.

During his experience in advertising, he worked with most key clients in Poland including such international brands as Coca-Cola, SAB Miller, Mondelez, T-Mobile, Samsung, Fiat, VW and local leading brands like Allegro, PZU, Orlen.
Jacek is author and co-author of over 30 award-winning campaigns. He was also part of jury in key advertising contests in Poland, including Effie.

Nicolas Kayser
Insight & Research Director at Innocean Worldwide Europe - Germany

 

Nicolas Kayser is Insight & Research Director of Innocean Worldwide Europe.

As a psychologist, Nicolas started his career consulting several market research institutes. In 1999 he joined the research agency “Creative Analytic 3000” gaining consumer insights and evaluating communication for a variety of clients (e.g., P&G, Renault, Novartis, Lufthansa, Deutsche Telekom) before founding and leading the healthcare research department.

With an urge to be more involved in strategic planning he moved into the world of advertising and joined Innocean Worldwide Europe in 2011 setting up the Insight & Research unit. For the clients Hyundai Motor Europe and Kia Motors Europe he won 4 Euro Effie awards in a row.

Niko Kušar
Head of Marketing Communications at Telekom Slovenije d.d. - Slovenia

 

Niko Kušar is Head of Marketing Communications at Telekom Slovenije, a comprehensive communications service provider in Slovenia. He is responsible for the department leadership and management, planning and implementation of the 360 marketing communications, as well as for the company’s digital marketing presence.

Niko joined Telekom Slovenije in 2011 after successful 4 years of leading Marketing Communications at no. 1 mobile operator in Slovenia. As a part of the Marketing management team, Niko takes part in all key marketing projects and segments from broadband to mobile, b2c, b2b making room for c2c. His main challenge is to create the necessary foundations for developing communications ideas which leverage on customer’s engagement. Through communication strategy and consistency in setting and pursuing goals, he focuses on brand building as well as customers trust and satisfaction.

Telekom Slovenije has been constantly awarded the highest communication, marketing and brand awards, including the prestigious Effie award - The most effective advertiser in 2012 in Slovenia, one Gold and two Silver Effies, five times Advertiser of the year in Slovenia, as well as many other creative, digital, social media and media awards. In 2016 Telekom Slovenije won the prestigious award The advertiser of the year 2015 by the Slovenian advertising chamber (SOZ) of which Niko Kušar is a member of as well as of the Slovenian Marketing Association. Niko served as a round 2 board judge in the 2014 Effie awards, he was president of WEBSI digital awards 2014 jury and was as a jury member at the Slovenian advertising festival in 2015.

Malgorzata Lubelska
Marketing Director at Grupa Zywiec - Poland

 

Since 2011, Marketing VP at Heineken in Poland. Responsible of defining and implementation of the new portfolio strategy; which translated into market share gains, significant innovation revenue and profit increase in 2015.

Biggest achievements include defining the new strategy for Heineken, relaunch of the flagship national premium Żywiec brand; including a successful launch of craft beer line extension, which hold 25% market share of craft segment in Poland, redefining the mainstream strategy and increasing the emphasis on regional brands. Successful innovations include two new Desperados variants; as well as the introduction of Warka Radler - the biggest radler in Poland holding 50% market share and also the biggest radler brand globally in Heineken.

Before working for Heineken, Malgorzata held senior marketing positions at PepsiCo for 17 years. She was Marketing Director of Frito Lay in Poland, then Marketing VP Central Europe and then Marketing VP in Russia. She was also the Marketing VP of PepsiCo juice business in Russia.
She graduated from the Jagiellonian University in Poland; holds an MBA from University of Minnesota; completed Marketing & Innovation program at Kellogg School of Management, and Heineken Management program at INSEAD.

Milla MagiaKokko
Head of Strategy at hasan & partners Oy - Finland

 

Milla is a human centered strategist using creativity to build better business, brands, society & social connections. She thinks it’s extremely exciting time to work in the creative industry, when almost every field has to re-invent itself: products, service models, customer experiences, profit and pricing logics, marketing and sales tactics… And the same seems to apply to politics, culture, arts, think tanks etc.

During last 15 years she has been privileged to work in different roles in the fields of communication, marketing, change management, customer insights and various types of co-creation & collaboration methods. As a strategist, her job is to crystallize complex things and inspire teams – both within the agency and customer’s organization. To clarify direction, find patterns and new opportunities and combine them in unexpected, distinctive way.

Guillaume Martin
Associate Head of Planning at BETC - France

 

Guillaume is currently the associate Head of Planning at BETC, where he leads the strategic thinking on major accounts such as Peugeot, Canal+ and the French Lottery. He’s also in charge of designing and delivering the BETC strategy training program, and of instilling a creative culture within the agency.

Prior to his current role, Guillaume spent 15 years as a Planner at Ogilvy and DDB, and as a Deputy Managing Director in charge of Strategy at CLM BBDO. There, he worked for several global clients such as Pepsico, Nike, Nestlé, Ford, IBM, and developed popular, award-winning work (Effie, Canneslions, etc.)

Guillaume is a graduate from ESCP Europe business school (Master in marketing and management).

Marie Maurer
Senior Planner at Ogilvy - United Kingdom

 

Marie has been at Ogilvy & Mather for 3 years, which is longer than 34% of marriages. She would never make up any statistics.

She's the lead planner on Dove Masterbrand and SC Johnson and has (somehow) been in advertising for over 10 years, including stints at M&C Saatchi, FCB Inferno and Farm.

Marie is also a writer, contributing to The Huffington Post, amongst others.

Lina Muižienė
Marketing Manager at Palink Lithuania - Lithuania

 

Lina holds a Master degree in Economics.

More than 15 years experience in marketing and still excited

6 years experience in retail trade business and still loving it

10 years leading positions in different companies and still want to grow

Tomas Nadr
Digital Brand Director at Havas Worldwide Prague - Czech Republic

 

Marketing professional with a proven track record of results. Target driven Manager recognized as an expert in 360° marketing communication with excellent orientation in the online environment.

Started his career in 2000 co-founding online magazine FReeride.cz. Later on in 2004 he joined Ogilvy and had worked for several companies within the Ogilvy group for 6 years. In 2010 he moved to the client side joining Swiss online startup Fashion Days and became responsible for marketing operations on Czech and Slovak market in fast growing international company. In 2012 Tomas has joined Havas digital team.

Specialties: Marketing strategies | 360° marketing communication | Online marketing | ATL and BTL communication | Online and offline media buying | Event marketing | Consumer marketing | Sponsoring strategies

Mona Opran
COO at Centrade - Romania

 

Mona Opran is COO of Centrade | Cheil, a regional communication hub for South-East Europe, with the headquarter in Bucharest and local offices in Belgrade, Zagreb, Sofia and Budapest.

Mona started her carrier in communication and business management 20 years ago, pioneering the communication field in Romania. Since then, she gathered a wide knowledge of the advertising industry, both as a client and as an agency person.

Between 2013 and 2016, as COO of Centrade Saatchi & Saatchi, Mona coordinated agency’s operations through two major changes: from Centrade Saatchi & Saatchi to Centrade (ending the affiliation to Saatchi), continuing as an independent communication agency and further, starting an affiliation with Cheil Worldwide as Centrade | Cheil, a regional hub for South-East Europe.

This period was also marked by a business model change, identity change and organizational culture change, all this ensuring that the business is sound and growing, clients and colleagues happy.

Mona is also a board member of UAPR (Romanian Association of Advertising Agencies) and Casa Ioana (local NGO).

Darja Počič
Brand Manager at Atlantic Grupa d.d. - Slovenia

 

A Euro Effie finalist in 2013 and 2015, Cockta is the second strongest cola brand in the Adriatic region with over 60 years of tradition and a great reputation for being a more natural cola with a twist.

As the senior brand manager for Cockta, Darja heads up activities on the Slovenian, Croatian, Bosnian, Serbian, Montenegrin, Kosovan and Austrian markets.

She has now devoted 10 of her 15 years of marketing experience to Atlantic Grupa (Droga Kolinska). Prior to this, she was a PR consultant at the Slovene branch of PR Komunikacije Hill & Knowlton and part of the marketing communications team at Mura, the textile giant.

Juraj Pobjecky
Strategy Director at Zaraguza - Slovakia

 

Juraj is currently working as the strategy planner at Zaraguza agency, which is one of the best creative agencies in Slovak and Czech area.

His background is very much in digital communication. He was working on online campaigns and projects for all kind FMCG, telco, automotive and banking clients in Czech and Slovak market.

In 2014 he was representing Slovakia in Cannes Young Lions in PR category.
In 2015 he won an award TOP Strategy Director of the year.

Vladislad Polonskyi
Business Development Director at AGAMA communications - Ukraine

 

The graduate of Moscow Business School & Master of International Relations with 10+ years of experience in business development, marketing and communications.

Vladislav is a highly-qualified & well-known Ukrainian expert in providing sustainable business development, including financial growth, sales and relationships management, inner business processes audit & optimization and company’s public representation.

During his career Vladislav worked both for international (BBDO, Dentsu Aegis, OMD) and local companies (AGAMA), delivering perfect track-record to each of them.

Vladislav’s recognized as one of the TOP-35 media and marketing professionals before 35 y.o. by Marketing Media Review edition and one of 120 marketing specialists which were included into Effie Awards Ukraine Jury in 2014 & 2015.

Currently - Business Development Director of AGAMA communications, the most effective communications group in Ukraine in 2014-2015 and winner of 2 Effie Grand-Prix awards during last 2 years.

Ana Putrih
Director of Marketing communications at Pristop d.o.o. - Slovenia

 

Ana Putrih is Director of Marketing Communications at Pristop, which is one of the leading consultancy and communications companies in SE Europe. Headquartered in Slovenia, it has been a partner of key local and global companies as well as governmental, non-governmental and international organisations for over 20 years.

Ana has more than 13 years of experiences in marketing communications, brand management and consulting. Among her clients are strong regional and global clients from industries: telecommunication, insurance, retail, automotive and FMCG. Many of them have received several effectiveness and creative awards at domestic and international festivals.

Prior to joining Pristop she worked for Grey, mainly on international clients, who played active role in the Adriatic region.

Teemu Putto
Director of Data and Insights at Oy Dagmar Ab - Finland

 

Teemu is a strong supporter and developer of knowledge-driven marketing. In his current position he has worked with the leading Finnish companies creating consumer-based marketing strategies, optimized product launches and effective marketing activities both locally and internationally.

His background in statistics and marketing serve as a basis to his key mission: how data can steer creativity in the right direction. He sees himself as a storyteller and in his opinion the best results are born by crystal-clear insights based on thoroughly analysed data - naturally topped with excellent creative solutions.

Jose-Luis Ramirez
Head of Planning at Grey Germany - Germany

 

01 - 04 Junior Strategic Planner, McCann-Ericksonn Frankfurt
04 - 05 Junior International Strategic Planner, DDB International Berlin
05 - 07 International Strategic Planner, DDB International Berlin
07 – 08 International Strategic Planner, DDB International Berlin
08 – 11 International Strategic Planner, DDB International Berlin
11 – 13 Planning Director, GREY Düsseldorf
13 – 15 Executive Planning Director, GREY Düssseldorf
Since 15 Head of Planning, GREY Düsseldorf

References:
Opel, Saab, Volkswagen, Seat, Volvo, Allianz, HSBC, NRW.BANK, DKMS, Pfizer and many more.

Languages:
German, English

Fabio Ruffet
‎Client Services Director at Blue Hive - United Kingdom

 

Fabio is the client services director at Blue Hive, a WPP company, where he oversees the Ford of Europe integrated account. His remit includes leading the development, execution and roll out of all Ford and Mustang campaigns that run in over 20 markets across all channels including ATL, social, digital and earned media.

His background is very much advertising and digital although Fabio started his career client side working at blue-chip companies such as Bristol Myers Squibb in regional and global capacities based out of London, Sao Paulo and Buenos Aires.

Fabio’s career in advertising started at Havas London (formerly known as Euro RSCG) working on accounts such as Reckitt Benckiser and Novartis, before moving to Ogilvy & Mather where he ran the Dove Hair global account based in London and Paris.

Fabio is a fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce and is credited in multiple award winning campaigns, including ‘Ford Mustang; The Road Awaits' at festivals such as Cannes Lions, Effies, Clios and IPA.

Fabio is originally from Buenos Aires but of Italian descent which is sometimes handy during the World Cup. He is married to a lovely English lady with whom he has twins (a boy and a girl) that keep him very busy and equally amused.

Stefania Savona
Director of Communications at Leroy Merlin Italia - Italy

 

After many years as Client Service Director working in international advertising agencies on global brands, Stefania is now Communication Director at Leroy Merlin Italy. Head of external communication, brand strategies, integrated campaigns and media strategies.

She has started at Leo Burnett on P&G, Telecom and Philip Morris, moved to JWT for 10 years on Heineken, Unilever, Nestlč, Kellogg’s and then moved to Publicis on Heineken global and Unicredit. Her passions? Great communication ideas, skiing and spending time with my kids.

Philipp Schwartz
Head of Strategy at GGH MullenLowe GmbH - Germany

 

After finishing his Diploma in PR and Marketing 2008, Philipp Schwartz worked on international brands like ECCO, Volkswagen and Mercedes Benz and also planned, developed and created brand and communication strategies for clients like Mobilcom-Debitel (telecommunication) in the creative agencies Grabarz & Partner and Jung von Matt. As GGH MullenLowes Head of Strategic Planning he is now responsible for clients like SEAT, E.ON and IKEA.

He is a passionate strategist and creative mind. Philipp Schwartz owns several national and international creative and efficiency awards and was listed as most successful creative strategic planner from the magazine „Big Won“ in 2015.

Alexander Smirnov
Creative Director at Tabasco - Ukraine

 

Together with partners has founded a creative boutique TABASCO in 2006 and transformed it to the center of the biggest Ukrainian independent communication holding CMS GROUP. The first Ukrainian creator to speak at Eurobest 2015 about informational war and propaganda for peace.

Special award of the Verkhovna Rada of Ukraine for personal contributions to development of volunteer movement, Grand-prix Effie Ukraine 2015, Silver Mercury -2012, The Globes 2012 – Chicago (Silver) etc.

Aivars Smits
Head of Business Planning at Mindshare Latvia - Latvia

 

More than 10 years in media. Experienced with both – local and international clients. Aivars had been responsible for local and global media planning and research tool development and implementation in Baltic countries.

Extensive experience in advertising effectiveness measurements, ROI analysis and business result modeling.

Dominique Steinbrueck
Director of Strategy at House of Communication / serviceplan - Germany

 

Dominique started her career in planning at Springer & Jacoby in Hamburg in 2000. Shortly after adventure came knocking at her door and she joined the Miami Ad School Bootcamp in South Beach, getting immersed with the best of British and US Planning.

After returning to Germany she worked for the creative shop agency .start as the Account Planner on Burger King. In 2004 adventure knocked on her door ones more and she returned to the US to work at Young & Rubicam in California for Mattel and Jaguar.

In 2006, she decided to leave the agency world to take on a new brand challenge and joined Bosch. Over the course of three years, putting her diplomacy skills and relentless determination to the test, she successfully re-positioned the brand worldwide and relaunched Bosch together with DDB Berlin. Once Bosch was relaunched and on track, she decided it was time to follow her passion for brands back to the agency world and has been a Planning Director at Serviceplan. Here she has the luxury to work for a large variety of brands such as BMW, Bang & Olufsen and Landliebe.

Most recently she also started to give lectures in Planning at the Miami Ad School Europe hoping to send a few more young passionate souls off on their own adventure.

Andrea Stoidl
Managing Director at Agentur Stoidl Communications - Austria

 

Andrea Stoidl is a Managing Director of the Austrian Advertising Council. In this position, she is responsible for the strategic and operational management as well as for the future developments of the advertising self-regulatory system in Austria. She studied communication science and started her career as a Journalist at a trade magazine for Marketing, Advertising, Media and Communications, where she took over the position of the Managing Editor after two years.

Her further experience includes the position of the Management Assistant & Officer for Corporate Communications at the advertising agency Publicis Group Austria, as well as an editor and conceptionist at various kinds of Customer-and Travelling-Magazines and finally as a deputy editor in chief for a trade magazine for Marketing, Advertising and Communication. Stoidl is still working as a part-time freelance journalist and PR Consultant. First book publication: "Im Zeichen der Krise – Nachhaltigkeit zwischen Authentizitat und Verstellung" (2011).

Martin Svetlik
Creative Director at SYMBIO Digital - Czech Republic

 

Martin is a Creative Director at SYMBIO (www.symbio.agency), one of Prague’s leading independent agencies.

He started his career at the age of 21 with Y&R Prague and moved to digital three years later. Since then, he has created work awarded both locally and internationally.

Martin is a jury member at www.thefwa.com, where he helps to highlight the best web projects of the world.

Stefan Teodorescu
Senior Brand Manager at SAB Miller - Romania

 

Stefan Teodorescu is currently a Marketing Strategy Director at Ursus Breweries Romania (part of SabMiller group). He is responsible for the brand portfolio strategy and for the marketing team capability program.

Between 2008 and 2010, Stefan was marketing director at Fabryo Corporation, an major local company operating in the decorative paint industry. Between 2005-2007, Stefan was the Senior Brand Manager Bergenbier for Inbev Romania. Between 2001 and 2004, Stefan worked for Unilever South Central Europe as Business Development Manager for the Knorr brand.

Stefan is an active member of the International Advertising Assososiation in Romania. In 2011, Stefan recieved the IAA Excellency Award for the 5 Effie prizes won in his marketing carrier. He has been part of the Romanian Effie organising commitee in the last 4 years (acting in 2014 as president for this comittee).

Chiara Tescari
Head of Marketing and Communication at Omnicom Media Group - Italy

 

Chiara Tescari began her career at Y&R Agency. She realized quite soon that the nature of the relationship between brands and people was her biggest passion. Therefore, she dedicated her career to this, starting from the world of research and then returning as a Strategic Planner in agencies such as Bates and JWT.

She joined OMD in 2006 as a Strategic Planner, and then she took over the role of Head Of Marketing and Communication for Omnicom Media group from 2010 to 2016. She recently joined OMD team as Managing Partner.

Vanja Vaniček
Marketing Director at Zagrebačka banka - Croatia

 

Vanja Vaniček, postgraduate and Master of Marketing Science at Faculty of Business and Economics, University of Zagreb.

She has over 12 years of strategic and operative experience within advertising and brand positioning. She started her career at Imago Advertising Agency where she was in charge for the biggest key agency clients, local and international, for 7 years as Account Director and later as Client Service Director.

After the agency world, Vanja continued her advertising path as the Head of Marketing Communication Department within Croatian telecom (part of Deutche telekom Group) and at this point as Marketing Director in Zagrebačka banka (Unicredit Group), the leading bank in Croatian market. Vanja is a regular quest lecturer at graduate programs at Faculty of Business and Economics. She is an author of numerous advertising articles and was also a part of local Croatian Effie jury.

She is a passionate photographer and cyclist.

Andreja ZadnikAndoljšek
Head of Marketing at Mercator (retail) - Slovenia

 

Andreja is a Head of Marketing at Mercator, which is the leading retail company in Slovenia.

She has more than 18 years of marketing and advertising experience. She has started her career at advertising agency LUNA\TBWA working for many international and regional clients. After ten years of working in the agency she continued her career on the client side, joining marketing team at MERCATOR. She is an expert in corporate and brand management, marketing communication and project leading.

In the past years she has won 3 Slovenian Effie awards: Gold, Silver and Bronze.

Norbertas Žioba
Marketing Manager at TEO/OMNITEL - Lithuania

 

He has worked as Marketing and Sales executive in range of different industries (Telecommunications, Retail, Banking and FMCG), being responsible for the business results in both international and local companies.

Thus, he has gained the priceless experience in working with agencies of different type and size. In his professional career, he has worked with fifteen different advertising agencies, always focusing on the effectiveness of advertising campaigns in preference of just creativity.

Olaf Arkauer
Strategy Director & Partner at Etcetera - Netherlands

 

Olaf has been working at Etcetera (part of DDB Network) for over seven years. Before that, he worked with Y&R, EuroRSCG and Ogilvy. He holds a Master's degree in Economics from the University of Amsterdam.

With a strong focus on creativity and effectiveness he has won 6 Effies (2 gold) in the last seven years. Olaf has ample experience in the automotive, FMCG, e-commerce and telecom industries. He has worked with Citroen, PepsiCo and T-Mobile including many local brands such as HAK, Bol.com, Essent and REAAL.

Olaf is a blogger for Adformatie and board member at Koag/Kag. He is a farther of two kids and lives and works in Amsterdam.

Caio Del Manto
Chief Strategy Officer at LOLA MullenLowe Spain - Spain

 

Caio Del Manto grew up in Sao Paulo, Brazil in a noisy Italian family. He has a bachelor’s degree in Marketing and Communication from Escola Superior de Propaganda e Marketing.

With 16 years experience in Brand and Communications Strategy, he has hold various positions in strategic planning in agencies like Leo Burnett, Ogilvy, McCann and JWT, always working across Latin America. Caio has also global experience, having served as Head of International Strategy at Fallon London and, more recently, as Chief Strategy Officer at Lola MullenLowe, based in Madrid and woking on global projects. In these last two, he has developed projects for countries like China, Philippines, Italy, Spain and Mexico. During these years of experience, he has worked with clients like Nokia, J&J, Microsoft, Unilever, P&G, Chevrolet among others.

Caio has also client side experience. Before joining Lola, Caio was Head of Brand Strategy at Mondelez International in Latin America, being responsible for both brand strategy and creative excellence for all brands in Latin America. He was also the global strategist on Beverages category for the snacks company.

Caio has passion for technology and everything that can bring to the relationship between people and brands. Throughout his career he experimented with the power of technology and brand thinking to design not only communication campaigns but also content projects, digital experiences and activation activities. Caio is married with his beloved wife Giuliana and is father of the 5 months old baby girl Nina.

Neil Godber
Head of Planning at JWT - United Kingdom

 

Neil's career started at Publicis where he was responsible for planning on The Army, ASDA and made D&AD winning work for the Depaul Trust. Since then, he has worked at MCBD on Greene King and Premier Foods and M&C Saatchi, where he made Dixons "The Last Place You Want To Go", the most awarded advertising of 2010, winning the APG Grand Prix and Jay Chiat Gold.

Latterly, Neil worked at BBH, where he led the planning for Audi, Barclays, Dulux, Gordon's and KFC, until arriving at JWT last year to lead the strategy for The Army and Kenco.

David Granath
CEO at Granath/Havas - Sweden

 

David started his professional career at the multi-awarded agency Forsman & Bodenfors working on a number of high-profile global brands. Almost five years later he went on to serve McCann Stockholm in 2000 as head of the account group and leading award winning accounts such as Canal+, Expressen and Spray.

David founded his own agency with Havas as Associate Partner in 2005. Since then, Granath Havas has established itself as a leading agency in Sweden and was on the top ten billing list this year with David as Managing Director. In recent years he has been heading accounts such as Citroen and SPMSD.

He has played a major strategic marketing role behind the Swedish Socidemocraty Party victory in the 2014 general elections.

Jeremy Hine
President, EMEA at Lowe and Partners Worldwide - United Kingdom

 

Having previously worked at various London agencies, Jeremy joined Lowe in 2000 to work on the Braun international business and went on to run HSBC UK and Opel.

A year at JWT saw him lead the Vodafone business but in September 2006 Lowe asked him back to run their prized Global Stella Artois and latterly Beck’s beer accounts globally.

In 2008 he was appointed Director, Central and Eastern Europe and Russia for Lowe Worldwide and his responsibilities were added to in 2010 when he took over running Unilever’s Global Oral Care business.

He became CEO, Lowe and Partners Thailand in April 2011 and successfully grew the business, enhanced profitability and put the agency back on the awards map wining Thailand’s and Lowe’s only Gold Lions at Cannes 2013.

In September 2013 he was recalled to the global headquarters where he took on the role of President for Europe, Middle East and Africa.

Leonie Koning
Managing Director at Initiative - Netherlands

 

As Managing Director of Initiative in the Netherlands, Léonie Koning runs the Initiative Amsterdam office, part of the Interpublic Group (NYSE: IPG), a global communications network within the company’s IPG Mediabrands unit.

Koning began her career in research and consumer insight at various research agencies, including Intomart GfK. As Research Manager at Initiative she engaged in groundbreaking planning and insight tools which spring boarded her into a role as Communications Planner.

As Comms Planner for clients such as Unilever, Leonie contributed to the successful launch of its Communication Channel Planning model in the Netherlands. In her role as Director of Strategy & Planning, she headed the strategic planning team and won multiple accolades for outstanding strategic client work, including the M&M European Media Award for Best Corporate Campaign, the AMMA Award for Best Single Media Strategy, the Esprix Sponsorship Award, and the IMC European Award.

Bernhard Krumpel
CEO at Chapter Four Communications GmbH - Germany

 

Bernhard deals with communication strategies since 1998. He is an economic sociologist and began his career as Press Officer in politics and administration. he has been Managing Director at various companies, lastly at Rosam Change Communications.

Bernhard is Managing Partner at the communications agency "Chapter 4 Austria" and currently serves as chairman of the occupational group "Public Relations Consultants" in the Professional Association for Advertising and Market Communications of the Austrian Federal Economic Chamber.

Luca Neyroz
General Manager Brand & Communications at Toyota Motor Europe - Belgium

 

Luca is a true European as he is an Italian, born in Paris and lives in Brussels. He is a multicultural communications executive with all-round experience, having worked on the agency side for almost 20 years (Managing Partner at Dentsu and Regional Account Director at Saatchi & Saatchi) and since 2012 on the client side, as General Manager Brand & Communications for Toyota Europe.

At Toyota, he heads the division of brand management, model launches, media strategies (paid, earned, owned), campaigns development for TV, print, online, social, e-Services and publishing for Europe.

Luca is obsessed with breaking silos, content bombs, emotional engagement and ROMI (Return on Marketing Investment).

Luca is married and has 3 daughters. In his spare time, he loves travelling, water-sports and skiing.

Peter Ottiger
Founder & CEO at Ottiger & Partner BSW AG - Switzerland

 

Peter is the Founder & CEO of Ottiger & Partner BSW AG and is a member of BSW Swiss leading agencies. He sits on the advisory council of the Luverne University of Applied Sciences and Arts. Peter holds a certificate from the University of St. Gallen in communication and management. In the past, he has worked as District Governor of the Rotary International.

Sara Perry
Head of Brand and Communications at Exterion Media Group & UK - United Kingdom

 

Sara is responsible for leading the brand and communications programme of European outdoor media company, Exterion Media.

In her first year as a judge Sara represents FEPE International, the worldwide association of outdoor advertising companies. She brings to the panel strong marketing experience from a career founded in the automotive and media sectors in her native New Zealand, and across Europe.

Her work includes Interactive Europe, the largest and most comprehensive pan-European research study into the interactive behaviours of the Out-of-Home audience, and community and charitable initiatives with Ford.

Ińigo Rivera
Head of Strategic Development at Leo Burnett Iberia - Spain

 

Ińigo has a degree in Advertising and PR from Universidad Complutense de Madrid and Postgraduate studies in Georgetown and Geneva.

He started his professional career in account management and worked at multinational agencies like Ruiz Nicoli-Bélier, Delvico Bates or DDB where he eventually became Client Services Director. However, over the years he found that his real passion was in Strategic Planning.

He currently heads the Strategic Planning and Development department for Leo Burnett in Madrid and Lisbon, as well as working for international markets like Angola.

In his more than 20 years’ experience in multinational advertising agencies he has accumulated experience in almost every sector and category for brands like VISA, Pernod Ricard , LVMH , Nutrexpa - Cuétara, Sanitas-BUPA, Orange, General Mills, BAT , Ikea, Telefónica Movistar, AXA, Kellogg’s, Dia, SAB Miller, Allied-Domecq, Bacardi- Martini, Fiat Group and Rover-Land Rover Group amongst others.

Richard Robinson
Managing Partner at Oystercatchers - United Kingdom

 

Richard is Managing Partner of Oystercatchers, the industry-leading Management Consultants specialising in accelerating Marketing Performance.

Richard has worked internationally with The Coca-Cola Company, domestically with McDonald’s restaurants heading Adult and Family Marketing, and before Oystercatchers with Publicis Worldwide where he tripled the size of the agency's P&G business in EMEA whilst leading Publicis Groupe's African expansion in parallel. In addition Richard has worked for Carlson Marketing Group, and gained extensive brand experience including Scottish Courage, Scottish & Newcastle Retail, PepsiCo, Britvic Soft Drinks, Diageo, Pernod Ricard, Hotpoint and Orange.

Away from work Richard is the resident Brand Expert for Channel 5 News, a Director and Trustee of The Ideas Foundation and a regular commentator in the media. Richard is a Chartered Marketer, Fellow of The Royal Society of Arts, a Council Member of the Management Consultants Association, and has previously been a Board Member of both the European Association of Communication Agencies & the International Agencies Council.

Harjot Singh
Executive Vice President, Regional Strategy Director at McCann Worldgroup EMEA - United Kingdom

 

Harjot has been a planner for 20 years. A true globalist, he has lived in 6 countries across 3 continents; working for some of the most famous brands and agencies in the world.

Over the last 2 decades Harjot has has held senior planning and leadership roles in North America, China, and Asia and worked on nearly every category from packaged goods to banking, retail, paints, telecom, tourism, cosmetics, credit cards and governments.

Harjot joined the global strategy team at McCann Worldgroup in New York, in January 2011. He was subsequently promoted and transferred to the EMEA head quareters in London in January 2015, where he is responsible for leading strategic planning across all McCann Worldgroup offices in the region, spanning 29 countries.

A speaker and panelist at many industry forums, universities and events, and a jury member for the Effies and several other awards shows, Harjot’s approach to strategy is steeped in common sense and energised by a passion to make the brilliant obvious.

Netty Thines
Partner & CEO at Mediation S.A. - Luxembourg

 

After her university degree in journalism and communication, Netty specialised in marketing and management. She began her career in Brussels at the European Association of Advertising Agencies where she prepared the RED BOOK, a compilation of laws and regulations on advertising in Europe. Then she joined Luxair in the Sales Promotion department.

Two years later, she started her career in event management with KUDOS, the first company specialised in Event Management in Luxembourg.

In 1991 she became Partner and CEO of MEDIATION SA.

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