The EACA Euro Effies Awards Jury Chairman

Guillaume Conteville – Head of Marketing / Mastercard Western Continental Europe

Guillaume Conteville

Guillaume is currently the head of Marketing for Western Continental Europe at MasterCard, where he oversees, among other things, the roll out of Priceless Cities and Priceless Surprises programmes, various sponsorships such as Champion's League, Roland Garros and Rugby World Cup as well as the launch of new products such as MasterPass, Mastercard's online wallet.

His background is very much media and digital. Prior to this role he was Head of Media for Europe at MasterCard. He has acquired a broad experience in media agencies. Starting in France at Initiative Media buying TV for Unilever. He then moved on to work for Starcom in London, managing the international UBS account before moving to MEC for a 7 year stint working on the Visa account in London. Singapore was his next stop where he managed international clients and returned to London to run the Colgate Palmolive account in Europe.

Guillaume is a Parisian by birth but a Londoner by choice. He is married and has two adorable daughters, who unlike their dad have a pristine English accent and support England in football.

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Jari Aalto-Setala
CEO at Oy SEK Ab - Finland


Jari is the head of the oldest and most award-winning Finnish advertising agency SEK, which is part of Grey network. He has +20 years of experience in working with B2B and B2C companies on strategic level.

Before joining SEK three years ago, Jari has worked as a Strategy Director and Planner in digital and ad agencies. He has also been a partner in an e-commerce start-up. Jari has more than 10 years of experience in digital communications, strategy and service development business.

Today, Jari is enthusiastic about the role of advertising; same time when marketers have started discussions claiming advertising does not create any value, irrelevant communication – spam is filling up our world. Only what you do, your actions, matter. Marketers need to create stuff people care about. Something new and meaningful that creates mutual value for the brand and its audience.

Patrick Ackmann
Executive Creative Director at Wefra - Germany


Patrick has been a lead creative on global accounts such as Sony Ericsson, Citroën, Toyota, T-Mobile, Procter & Gamble, Deutsche Bank Group, MTV and Emirates.

Founding his own design company at the age of 16.
Studied communication and design in London, but left university to start his carrier in advertising at Saatchi & Saatchi.

Some of his most memorable moments in advertising was working together with four-times Formula 1 World Champion Sebastian Vettel and beeing involved in shooting three music videos featured on MTV. He likes to think in different, non-classic medias, doing so he developed interactive installations such as “The Piss Screen”.

Pat won over 130 national and international awards, including:
One Show, Cannes, Clio and the Effies.

You can find some of his latest work at:

Sophocles Alexopoulos
Executive Strategic Planning Director at TRIBE - Greece


Sophocles has studied International Business at the University of Westminster in London. Upon finishing his studies, he moved to Greece where he started off his career in advertising in Account Management in 1998.

He has been employed in some of Greece’s most creative advertising agencies such as Adel/Saatchi&Saatchi, Cream and Tribe and has worked for many global clients and brands including ABSOLUT, GRANTS, DEWAR’S, OLD HOLBORN, FRIESLAND CAMPINA, VW, AUDI, VOLVO, WWF, P&G as well as major Greek brands such as EUROBANK and AMITA (COCA COLA HELLENIC).

Today, after more than fifteen years in the advertising sector and having led himself into Account Planning, he holds the position of the Executive Strategic Planning Director in Tribe, Athens.

In his personal life he appreciates good food, the company of close friends and traveling around the world experiencing new cultures and meeting people. He speaks Greek, English, and German.

Ivo Altanov
Managing Director at Noble Graphics - Bulgaria


Since 2006, Ivo Altanov has been acting as the Managing Director of Noble Graphics – one of the premier creative ad agencies in Bulgaria. Under his management, the company continued its outstanding performance and became one of the most awarded ad agency on the market – winning EPICA, EFFIE and the Agency of the Year awards in 2014.

Starting his career at S Team Bates Saatchi&Saatchi, Ivo has over 15 years of experience in marketing, account handling and strategic planning. Taking part in the creative process as well, he led the work on numerous campaigns for both local and international accounts like Carlsberg, Johnson & Johnson, DSK Bank, and many more.

Patricia Araujo
Head of Strategy & Business Development at Publicis One, Lisbon - Portugal


Currently, Patricia is developing a broader role as Head of Strategy and Business Development for Publicis One in Portugal, with a holistic and integrated approach across Media and Creative. She has around 20 years experience across Publicis Groupe.

Her career started as Media Planner at Leo Burnett, moving to a strategic role for Global brands.

Founder of Starcom & Mediavest offices in Lisbon, she has been playing a role of leading communication and media strategies for global clients, across a large categories portfolio for brands as Levi’s, Kraft, Samsung, Fiat Group (FCA) Heineken and others.

As Director of Human Experience Strategy, in the past years, and based in Lisbon, Patricia has also developed global roles, as part of Global product Committee, Developer and trainer of Strategic Tools and Frameworks for Starcom Network and Regional Coordinator (South Europe) for Global Brands.

Patricia has a degree in PR & Advertising and later took a post-degree in Sociology.

Giuseppe Ardizzone
Managing Director & Strategic Planner at Roncaglia Relationship Marketing - Italy


Giuseppe Maria Ardizzone is the Managing Director and Strategic Planner in Roncaglia Relationship Marketing, one of the most successful growing companies of the Gruppo Roncaglia, active on the CRM and Loyalty programs in Italy. The Group, born in 1977, put innovation and creativity as cornerstone of his strategy.

Giuseppe begun his professional career in advertising in McCann Erickson growing in media strategic development, data analysis, unconventional solutions. Then experienced as Marketing Director in WWF Italy, Roncaglia & Wijkander as Advertising Manager and Director in Weber Shandwick PR Rome office.

Today he design brand multichannel projects based on storytelling and gamification experience managing also the Data Insight unit of the Roncaglia Group.

He is also teacher and trainer, modern art collector, musician and runner.

Belén Azorín
Marketing Director at Grefusa - Spain


Belén holds a degree in Business Administration and European Business from the University of Valencia. She has over 15 years' professional experience in Marketing and Management in the consumer goods sector.

Between 2001 and 2008 Belén developed her career as Brand Manager at Arbora & Ausonia (P&G’s Joint Venture in Spain). During that time she was responsible for managing several brands and business units.

At the end of 2008 she undertook a new endeavor as Category Manager at Grefusa, a Spanish snacks company. She has been Marketing Director since 2010. Her responsibilities include managing the different Business Units as well as Corporate Communication.

Belén is passionate about languages, traveling and learning. She has a degree in Neuro-Linguistic Programming by the AEPNL and a Master of Ericksonian Hypnosis.

Petra Balcarova
Digital Strategy Planner at WMC Grey - Czech Republic


Petra is in her third year with the creative advertising agency WMC Grey, which is part of the Grey Group EMEA network. Petra currently holds the position of digital strategy planner. She is responsible for nearly all current clients and tenders with an online focal point. In the past year, she has worked on CzechTourism’s communication strategy on foreign markets, the non-traditional project, integrated and online-only campaigns and, especially, on interconnecting the online and offline environments.

In the course of her more than ten-year career, Petra previously focused also on online media, production of online projects and telecommunications (ICT). She has experience from both start-ups and multinational corporations, which has given her a more comprehensive view of the world.

She considers the most fun and difficult part of her work to be development of a creative project whose viral potential enables it to exceed the effectiveness of standard paid campaigns. Anyone can pay for media, but building a love brand takes skill!

Maria Blomberg
CEO at Smoy Advertising Helsinki - Finland


Maria Blomberg is CEO and owner of Smoy Advertising in Helsinki Finland. Smoy specializes in Customer Relationship Marketing and was established as early as 1980. Maria has strong experience in marketing, advertising and sales, and she has been successfully leading the agency for ten years now.

Her background is in managing the marketing and sales at the two leading media groups in Finland - Alma Media and Sanoma. Maria is married and has two adult children and dogs.

Christopher Boepple
Head of Marketing at Lidl Spain - Spain


Raised bilingually in both the UK and Germany, Christopher soon realised that he wanted to be able to live and work all over the world. While doing his bachelor's degree in business administration he additionally focused on improving his languages (French and Spanish).

After travelling for a year through Latin America he started a Master's degree at EADA in Barcelona which he finished at UCEMA in Buenos Aires, Argentina.

His career at Lidl Supermercados started in July 2010 as a Trainee in sales in the south of Spain. During one year he learnt everything about how money is generated at a "hard discount supermarket chain", starting as a cashier and ending it by being in charge of 5 stores.

Once accomplished the traineeship he started as a Project Manager in the procurement department. Two and a half years later in 2014 he changed areas and went on to do Marketing. Since September 2015 he is in charge of the area .

Eduard Böhler
CEO at Agency Wien Nord - Austria


Born 1964, lawyer, lawyer activity afterwards Investor Relations and Public Relations.

1996 Founding of WIENNORD (Managing Director & Creative Director).

Member and former president of Creativ Club Austria.

Mirela Bosoi
Head of Brand and Communication at Orange Romania - Romania


Mirela Bosoi has been working for Orange Romania since 2002 and she has been Head of Brand and Communication since 2009.

She graduated in Marketing at the Academy of Economic Studies in Bucharest and she holds an Executive MBA.

Mirela is responsible for the development and implementation of the brand strategy for Orange Romania and manages the commercial communication for mobile and fixed services, ATL and BTL campaigns for mass market and business clients. Over the years, she has coordinated some of the most successful integrated campaigns, earning recognition both locally and internationally. Orange is the leading telecommunication brand in Romania and it is recognized as one of the most innovative in terms of communication.

Starting her carrier at D’Arcy Masius Benton & Bowles, Mirela has over 20 years of experience in advertising, branding, events and Public Relations, working for well-known multinational and local brands.

Nina Bratfalean
Marketing Director at BMW - Romania


Nina Bratfalean is the Marketing Manager of BMW Group Romania and one of the most experienced professionals in the automotive industry. With extensive work experience in brand management, having previously worked with brands like BMW, MINI, Porsche, Audi, Volkswagen, Skoda, SEAT, Ford and Mazda, Nina has also successfully proven experience in customer lifecycle management and advertising for premium brands.

A native marketing person, Nina fell in love with branding, communication and management and she has been on a continuous learning and personal development run ever since starting college, with a Bachelor degree in Business Administration, two Master degrees, one in Audio-Video Communication and one in Marketing and Business Communication, a PhD in Strategic Marketing and an Executive MBA at London Business School and Columbia Business School. The international experience offered by three core cities of worldwide business – London, New York and Munich – lays the foundation of her broad perspective on brand consolidation across cultures and barriers.

Nina’s focus and interests are now in executive leadership, turnarounds, managing change and personal leadership. She is also a valuable advisor and in constant search of ways to offer back to the society the knowledge that she acquired during her work and study years. She is a member of relevant business communities in Central and South Eastern Europe, a mentor and the author of a PR book.

Christoph Bürge
CEO at MRB Metzger Rottmann Bürge - Switzerland


Since 1987 he has held various consultancy positions and has worked as a brand strategist in agencies in Switzerland, Europe and Asia. Two key milestones were at Lintas - 4 years in Zurich and 2 in Shanghai – where Christoph Bürge was responsible for setting up the local agency branch.

On his return to Switzerland he worked at Advico Young & Rubicam in Zurich for 8 years.

For close to 10 years Christoph Bürge was co-owner of KSB Krieg Schlupp Bürge, the advertising agency that played the leading role in producing the “For me and you” campaign for retail giant Coop, which shaped the Swiss advertising sector.
In almost every agency Christoph Bürge handled budgets from the automotive industry, and retail or luxury sectors.

Christoph Bürge is a member of ADC Art Directors Club and APGS Account Planning Group Switzerland and has a seat in the working group concerned with continuing training for the industry association LSA Leading Swiss Agencies.

Gwendaline Chauvin
Director & Strategic Planner at Babel - France


Before joining BABEL as Partner and head of advertising, Gwendaline founded BORN TO RUN, a French independent agency, renowned for its ability to build and activate strong international brand in France. KFC and Haribo have long been the two major clients of this growing and fresh company lead by strong creative planning thinking.

Joining BABEL was for her a strong belief into making of the brand the core value of any company or Product.
Gwendaline currently work for Nuxe next international campaign.

Maja Culig
Group Head of Marketing at Addiko Bank d.d. - Croatia


Maja Čulig works as Group Head of Marketing in Addiko Bank AG, responsible for marketing in CEE & SEE region. Addiko Bank AG is an international financial Group headquartered in Vienna, Austria, operating through six banks in Croatia, Slovenia, Bosnia and Herzegovina, Serbia and Montenegro providing banking services for over 1.1 million clients.

Maja has 14 years of broad marketing experience from different industries, out of which 10 years in telco industry. Her work and results has been recognised and awarded with several Croatian Effie awards, including Grand Prix award in 2013. Maja has been also recognised as marketing and branding expert on the market and therefore was selected as professional jury member in choosing the new branding concept and positioning of Croatia as a tourist destination, for Croatian National Tourist Board in 2015 and Croatian Effie awards grand jury president in 2014.

She holds masters degree in Marketing Communications and speaks English, majority of SEE languages and basic Swedish.

Valerie Depelchin
Head of Planning at MullenLowe France - France


After graduating in Nanterre and La Sorbonne, Valerie obtained a Master of Arts’ degree at NYU (GSAS) while working as a personal shopper at Hermès.

She joined Y&R in 1999 to work as a strategic planning assistant on Orangina, Bourjois, Bouygues Telecom and Décathlon.
At JWT, she developed communication strategies for Kellogg’s, Unilever, Nestlé, Rolex and de Beers.

She later joined Lowe Paris to handle the strategic planning on Unilever, the French Road Safety and MAIF Insurance. She is now the strategic planning director of MullenLowe Paris in charge of developing brand platforms and communication strategies for Nespresso, KFC, Hyatt, AB InBev, etc. and has developed an expertise in branding and PR/social media activations.

Born and raised in Brittany, she stays attached to her home country where she regularly spends her holidays and she is proud to count Paysan Breton, D’Aucy and Triballat, three cooperative / family-owned Breton companies in the agency clients’ portfolio.

Anna Dzierzedzka
Managing Partner at MediaCom - Poland


Anna is Managing Partner at MediaCom Warsaw - one of the biggest and the most awarded media agency in Poland. She began her career at MediaCom in 2001, working across a range of different accounts, which included Nokia, Axel Springer, Electrolux and Procter&Gamble.

Since 2008 Anna has been co-managing the company as a leader of strategic department, which creates the most effective communication strategies for clients. Moreover she is responsible for product development into areas like content marketing, data solutions and various innovative areas.

In her responsibilities Anna manages client teams taking care of customer service as well as full satisfaction of a wide range of services offered by MediaCom. Ania has worked over 16 years for Procter&Gamble, one of the largest and most demanding customers in the market. During this period, she created multimedia strategies for dozens of brands. Her work every year brought MediaCom the outstanding evaluation from P&G and a lot of awards such as Effie or Media Trendy for effective and innovative campaigns.

In 2014 and 2015 Ania participated as juror at Effie Awards. She was also a member of Innovation AD jury.
At work Anna is passionate to always understand the consumer attitude, behaviors and drivers while constant development is her key value.

Rossella Ferrara
Digital Strategy & Innovation Director at The Big Now - Italy


Rossella Ferrara is a Digital Strategy & Innovation Director at The Big Now, one of the most appreciated independent agencies in Italy. With over 10 years experience in digital strategy lead, she manages teams of digital creators with a mission: put strategy and creativity always together.

Rossella started her path in unconventional marketing agencies, specializing in developing ideas able to foresee market trends. Prior to joining TBN, she held roles at Inventa TRO and H-art/AKQA, inspiring clients with a digital vision for their brand, game changing ideas to resonate with people, and opportunity to innovate in the digital landscape. She is also teacher and lecturer at several creative schools, such as Accademia di Comunicazione and IED.

Pawel Gala
Managing Partner at MEC - Poland


Pawel has over 16 years of experience in co-management of one of the biggest marketing communication companies in Poland. In the course of his career he was responsible for areas such as new business, marketing, PR, internal communication and talent management.

Currently his responsibilities are centered around growth of the agency through new business. In last couple of years Pawel managed and participated in development of several hundred pitch offers for advertisers representing most of the categories. Many of these projects concerned the biggest players on Polish market. He was appointed to supervise and coordinate new business policy of the agency in Central Eastern Europe.

His experience and knowledge were recognized by the industry. He was a member of the jury in leading industry contests – EFFIE and IAB Mixx Awards, member of organizational committees of EFFIE, Media Trendy and lecturer in Brand Strategy School at Polish Association of Marketing Communication.

Sophia Goerner
European Planning Director at Innocean Worldwide - Germany


Sophia Goerner is the European Planning Director at Innocean Worldwide and responsible for the strategic development of the two sister brands Hyundai and Kia across Europe.

Working in international agencies across China and Euope such as Interone, Aperto Group and Publicis - she has built an in-depth understanding of the automotive industry working for brands such as BMW, MINI, Mercedes, Volkswagen, Skoda, Renault and Dacia.

Sophia Goerner represents an innovative and and interdisciplinary understanding of strategy, with a strong focus on brand development and transmedia storytelling.

Alex Huzzey
Planning Director at J Walter Thompson - United Kingdom


Alex trained as a planner at DDB London, where he worked on brands including Volkswagen and Tropicana.

Following this he worked at Agency Republic, before moving across to Red Bee Media, working on design and comms projects for broadcasters as well as setting up a successful branded content division.

Alex came to J Walter Thompson from Fallon, where he worked on the Cadbury account.

Toshka Ivanova
Creative Director at reforma - Bulgaria


Toshka is part of reforma team since 2013. She has 10+ years of experience in Publicis Sofia and Leo Burnett Sofia, being responsible for brands such as P&G, Diageo, Philip Morris, NESTLE, L’Oreal, Unicredit Bulbank.

Her creative background combines atl, btl, and digital, with a strong interest in cause marketing and CSR campaigns. Now she leads a creative team, developing local creative campaigns for Mastercard, Pernod Ricard, and more. In her work she aims to prove that the right creativity leads to meaningful results.

Leon Jacobs
Executive Creative Director at Boondoggle - Belgium


Leon has been working in some of the world's best advertising agencies for over 20 years. He is experienced in creating successful integrated campaigns for the world's top super brands.

He has worked as a writer and commercials director, but also as a creative director, leading multi-cultural teams in regional and global roles whilst based in Africa, Asia and Europe. His work has won many international awards at some of the most prestigious creative festivals.

Anne-Laura Janssens
Marketing Strategy Manager at BINCK - Belgium


Anne-Laura Janssens is passionate about Strategic Marketing, branding, launching new products and services. Her passion for developing new business and growth marketing, stems from the companies in various sectors she worked for (a direct insurer, ICT, an advertising agency and an online broker). These companies have one common characteristic: they are all challengers.

With 20 years of marketing experience, she is convinced that the right marketing strategy, translated into the right communication strategy leads to measurable results and ROI. During her career, she obtained therefore 2 times a Gold EFFIE (Telenet and City of Antwerp).

Since 2011 she works for Binck, an online bank active in the Netherlands, Belgium, France and Italy. She currently works as a Marketing Strategy Manager and has close interactions with the head office concerning the corporate strategy. Her responsibility is to translate the corporate strategy successfully to the Belgian market.

Anne-Laura Janssens, 42 years old, has to start the day with a good cup of coffee. She is a loving mum of two wonderful daughters (7 & 10 years old). Loves to go to theater & dance performances, enjoys cozy dinners with friends and likes to travel.

Kathrin Jesse
Executive Strategy Director at DDB Berlin - Germany


Kathrin Jesse is currently leading the strategy team at DDB Berlin. She is responsible for brand- and communication strategies incorporating the holistic understanding of consumer behavior and needs.

Kathrin returned to DDB in the beginning of 2016 after she led the planning department at Saatchi & Saatchi Berlin. Before Saatchi she worked at DDB where she helped Amir Kassaei build Hubble Innovations, a design thinking brand and product consultancy. Kathrin started her career at Scholz & Friends in Berlin.

Kathrin Jesse studied Political Sciences in Munich, Berlin and Padua, Italy.

Nina Juenemann
Head of Strategic Planning at GGK MUllenLowe Germany - Germany


After studying communication sciences and psychology at Ludwig Maximilian University in Munich, Nina started her advertising career at the Strategy department of Lintas in Hamburg in 1996. Clients included numerous brands of Johnson & Johnson and Unilever, thus giving her thorough practice and know-how on some of the worlds’ most renowned FMCG brands. Leaving Lintas, she joined Jung von Matt to become the planner on clients such as BMW, Deutsche Bahn, Deutsche Post, and Sixt. Creative planning and measuring campaign effectiveness were in focus of her work.

As a next step, Nina started to work freelance, working for a large number of small and big agencies as well as directly for clients in Telecomms, Automobile, Finance, and of course FMCG.

After getting to know GGH MullenLowe as a freelancer on several occasions over the last years, she joined the agency in 2017 to become Head of Strategic Planning, working on all major clients of the agency.

Magda Kolenkiewicz
General Manager at Starcom - Poland


In the industry since 2002 when she started her career as media assistant in Mindshare. In 2004 she joined Starcom. From the very beginning she developed her competencies in the team which provided services to Kraft Foods/ Mondelez where she moved up the carrier ladder from the position of a media planner to the account director responsible for high quality of day to day agency work, team management, negotiations and communication planning strategies. She also extended team’s agency portfolio through successful pitches into banking, retail and OTC sector ending up with the biggest team in the agency in terms of billings.

In January 2013 Magda was appointed to the position of Managing Director of Starcom – currently the biggest Agency in Publicis Media and on of the biggest on Polish market (currently no 2 on the market). She is responsible for managing eight clients teams (over 130 people) working for more 100 clients generating over 150 mio euro of billings, among which ca. 90% is delivered by clients won locally. She would love Starcom not only to be the biggest agency but the best agency and a real business partner for our Clients – strategically integrating all communications activities, providing innovativeness, disruptring status quo and constantly improving product and services.

Starcom’s campaign are the most often awarded in the industry competitions such as Effie Awards (2013 – 2015 – Agency of the Year according to Effie), got the highest rank in RECMA compitches ranking 2015 with grade A+.

Starcom in Poland was described as DOMINANT in RECMA ranking in Poland. They won also the title of Agency of the Year in IAB Mixx Awards 2016.

She finds her current role as incredibly satisfying both personally and professionally as she loves working with people and leading them in creating best in class communications solutions that brings outstanding business results for our Clients.

She graduated from the Institute of Sociology at the Warsaw University. She is a fan of literary reportage and love travelling to Asia-Pacific region. She spends her free time with her 5 year old son and her fiancée and socializing with friends.

Susanne Lund
CEO at Konstellation & Rebublica - Denmark


Susanne Lund started her professional journey by obtaining MSc degree in Financial and Strategic planning from Copenhagen Business School.

Currently, Susanne serves as the CEO of Konstellation & Republica, a Danish Full Experience Agency with 90-plus employees. Additionally, she holds a position of a Deputy Chairman at the Danish trade association “Kreakom” (Creativity & Communication).

As a brand strategist, Susanne Lund has over 20 years of experience under her belt developing profitable business opportunities based on a deep understanding of market trends, consumer needs and brand values. Moreover, before joining Konstellation & Republica, she spent 10 years working as an Investment Banker at Danske Bank.

Susanne Lund is also a part of the M-List which features the most prominent and talented marketing professionals in Denmark.

Sakis Melissaris
General Manager at Frank & Fame - Greece


Sakis was born in Athens in 1972. He earned a BA and a Master’s degree in Marketing and has worked in the advertising sector for 20 years. Over the span of his career, he has worked for well-known firms such as Saatchi & Saatchi Athens, Leo Burnett and Ashley & Holmes World Group. In all of his roles, he has held strategic planning and client handling positions.

Sakis has been responsible for the successful execution of advertising campaigns of large international and local companies, in both the public and private sectors. His portfolio includes beverage brands such as Heineken, Amstel, Gordons, Cutty Sark, car manufacturers such as AUDI and BMW, telecommunication providers, food, entertainment and electronics companies and Greece's international tourism advertising campaign. He has also contributed to the advertising campaigns of NGO’s and social institutions.

He is in the board of directors of the Hellenic Association of Advertising Agencies and a member of the Greek Association of Chief Executive Officers. He is currently the General Manager of Frank & Fame advertising agency in Greece.

Marie Nossereau
Senior Strategic Planner at Digitas LBI - France


After a degree in French literature from the Sorbonne (1996) and a Master’s in journalism from the Bordeaux Aquitaine Journalism Institute (1999), Marie Nossereau worked as a reporter in the French national press for seven years. She specialises in court cases.

In 2007, she began another adventure: she resumed her studies at the Sciences-Po School of Communication in Paris, where she obtained another Master’s. In 2009, she became a strategic planner at Duke/Razorfish, where she was in charge of the SNCF account. After moving to DDB in Paris, she joined DigitasLBi in 2011 to lead the digital strategy for Renault Global. She joined Publicis Conseil the following year to bring her digital strategy skills to the 360° team dedicated to this advertiser.

Back at DigitasLBi in 2016, she worked on the agency’s major accounts, such as Nissan, La Poste and Intermarché in particular. She took over strategic planning the following year. Marie is also a lecturer at Sciences-Po Paris, where she runs a course on Digital Pop Culture. She is the mother of two young children.

Nicolas Orsoni
Planning Director at Proximity BBDO - France


Graduated from the Rouen Business school, Nicolas started working as a planner at Ogilvy&Mather Paris in 2007 and then joined Proximity BBDO in 2008.
For 5 years he was in charge of creating and implementing integrated strategies for global and local clients such as Mondelez, Panasonic and P&G.

In 2013, Nicolas moved to Saatchi&Saatchi Paris, first as a senior planner and then as the agency’s Head of Strategy. During this period, he was involved in the repositioning of the worldwide travel brand Club Med, in multiples Toyota France awarded campaigns and in the strategic monitoring of global brands such as VISA, HSBC and the Olympic Committee.

In 2015, Nicolas moved back to the BBDO group in Paris as Planning Director, working for leading French companies such as Ubisoft and Pernod-Ricard and for EFFIES awarded brands like Mercedes-Benz, Wella (Coty) and Voyages-SNCF.
One year after is comeback at BBDO, Nicolas was involved in 3 EFFIES winning campaign so far. His last notable campaign was the global relaunch of the leading musical game “Just Dance” in 2016, that became one of Ubisoft’s most effective brand restage.

Andrey Otroshchenko
Marketing Director at Vodafone Ukraine - Ukraine


Andrey has 17 years of experience in FMCG marketing. He started his career at local confectionery producer then moved to international beer companies: AB InBev and Carlsberg Group. First a Brand-Manager at AB InBev, then VP Marketing at Carlsberg Ukraine.

He has extended experience and success cases awarded with Gold Effies in Ukraine in various categories: local beer brands and global ones, csd and kvass, cider and RTDs, new launches, long term campaigns, integrated activations and repositioning. Numerous jury member of Effie Ukraine and other festivals.

Major professional achievements:
- Developed Carlsberg Ukraine from #2 beer producer to #1
- Leadership in categories RTDs, Kvass, Cider
- the highest rate of revenues from innovations in industry - up to 25%
- sustainable growth of market share, profit and brand equity 3 years in a row.

Recently, he is taking a new turn in career moving to Telecom as Marketing Director Vodafone Ukraine.

Andrey is married, raising 2 kids.

Mojca Pesendorfer
Head of Marketing at Atlantic Grupa - Slovenia


In Atlantic Grupa, one of the leading food companies in the Adriatic region, Mojca is Head of Marketing responsible for brand strategy of a savory bread spread brand Argeta, one of the strongest brands in the region.

Previously Mojca spent 10 years in Publicis Groupe Slovenia, leading the Strategy Planning department where she lead the strategic marketing consulting team. In her agency career she crafted communications strategies for biggest Slovenian and international brands like Renault, Dacia and Hofer (Aldi) and was new business and product development responsible from the strategic point of view.

Together with her team colleagues she won two Euro Effie awards and on national level four golds and two silvers. She was also Content Director of Effie Slovenia 2016.

Juraj Pobjecky
Strategy Director at Zaraguza - Slovakia


Juraj is currently working as the Strategy Planner at Zaraguza agency, which is one of the best creative agencies in Slovak and Czech area.

His background is very much in digital communication. He was working on online campaigns and projects spanning from FMCG, telco, automotive to banking clients in Czech and Slovak market.

In 2014 he was representing Slovakia in Cannes Young Lions in PR category.
In 2015 he won an award Top Strategy Director of the year.
In 2016 Zaraguza won Gold at Euro Effie Awards for their campaign Fofola.

Monika Saeger
CSO at Ogilvy & Mather Germany - Germany


In June 2016, Monika Saeger started in her new position as Chief Strategy Officer at Ogilvy Germany. Here she is responsible for the offices in Frankfurt, Düsseldorf, and Berlin.

The graduated business administrative presides over a challenging and comprehensive range of strategic services: creative planning, content, CRM, and brand consulting, data & analytics, social marketing, information architecture, E-/M-Commerce, as well as market studies and research. The internationally experienced expert for brands and marketing was one of the founders of Böning & Haube in Hamburg in 1994. There she started her career in the strategic team after studying business administration and psychology and a scholarship in the USA. In 1996, the agency was honoured as Newcomer Agency of the Year. Here she attended clients like comdirect, Bahlsen, van Laak, Paulaner, Bacardi, tesa, Meßmer, or Stinnes, and took care of the expansion of the agency and new business.

After her time in London with DDB Needham, were she worked on Vodafone and Johnson & Johnson, among others, she returned to Germany in 2005. Here she was one of the founding members of the Hamburg office of Grey worldwide/G2 as Managing Director Planning. She took care of the global clients Lucky Strike and Dunhill as well as the Axel Springer Brands Bild der Frau and Bild am Sonntag (2 German weekly magazines).

In 2008, she moved to Munich, to Serviceplan Group. As Managing Director of the Serviceplan Agency Holding she presided Strategic Planning with a focus on new business and key clients. She worked for clients like SKY, AOK, Cortal Consors BNP Paribas, e.on, ADAC, Penny, AIDA, Landliebe, and WMF.

Since June 2016, Monika Saeger is part of the Ogilvy Group Holding. Apart from internal management and international alignment with the global network, she is working on clients like Siemens, Allianz, Nestlé, and MAN.

Stefania Savona
Communication Director at Leroy Merlin Italy - Italy


After many years as Client Service Director in most multinational agencies on global brands, Stefania is now Communication Director for Leroy Merlin Italy, responsible for brand re-positioning in Italy, managing brand and commercial campaigns and content, media and social media strategies.

Zvonimir Seki
Marketing and Trade Marketing Director at Jamnica d.d - Croatia


Senior Marketing Executive with 20 years of hands on experience in FMCG, with clear success record of achievements in brand building, innovations and business development.

Currently Marketing & Trade Marketing Director of Jamnica, leading water&beverages producer in Croatia and ADRIA region. Jamnica is part of Agrokor Group, biggest privately owned company in Adria region.

Previous experience includes 18 yrs in dairy business, as Executive Marketing Director in Lactalis (south – east Europe, where he was managing 11 countries), and Iberia zone (Spain and Portugal).

Education: BA in Economics and Executive MBA in Cotrugli Business School in Zagreb, Croatia.

Irena Setinsek
Mediana Executive Director at Institute for market and media Research, Mediana - Slovenia


Irena Setinšek is a graduate in psychology. During her studies, she has actively participated in establishing a transparent media market through Mediana BGP project. She has been employed by Institute for market and media research, Mediana d.o.o., since 1995, where she has continued in establishing and leading the new Mediana IBO project. Later she became a Project Director and an expert in the field of advertising.

In 2009 she has assumed the position of Executive Director and from 2013 she also leads the Mediana RM research for radio ratings. Her goals are to realize the vision of Mediana: continuation and deepening of relations with existing and new clients, identification of new business oppurtunities and of course to maintain highly qualified employees and their satisfaction. She still leads and develops Mediana IBO and Mediana RM research.

She regularly publishes articles on advertising in specialized magazines, she attended numerous Esomar and other seminars, marketing conferences and symposiums. She is a member of the Administrative Board of Slovenian association of advertising agencies (Slovensko združenje oglaševalskih agencij) and participates in different professional juries, Effie 2012 among others.

Maciej Skrzypczak
Managing Director at Lubie to - Poland


10 years of professional experience in digital marketing. Since 2010, as one of the founders of „Lubie to” agency, he has worked for brands such as H&M, Sabmiller, NIVEA, Starbucks, Virgin Mobile. During this period, the agency joins Dentsu Aegis Network, and is awarded 3 times in a row a "Social Media Agency of the Year" title. In the beginning of 2016, Maciej takes the role of Managing Director, and the agency is awarded a "Digital Agency of the Year" title, and for the first time in the history (as a first digital agency in Poland) wins the Polish Effie 2016 ranking.

Loves every place where technology meets creativity. Active gamer, S-F reader and avid traveler.

Matevz Smalc
Head of Brand Experience at Si.mobil - Slovenia


Matevž Šmalc has over 15 years of experience in the industry that sparked his imagination since his early years. After finishing his studies and a brief encounter with copywriting, he embarked a long journey of working on both sides of the marketing industry spectrum; After years of agency life, specializing in automotive, financial and telecommunication industries and receiving several domestic and international awards, he is currently focusing entirely on the telco market, working with Si.mobil, the second biggest national telco provider.

After starting his position as a Marketing communication manager in 2015, he is currently a Head of Brand and Experience department. As a positive-vibe emitter and a straightforward manager he enjoys working with his teams, loves everything about digitalization and manages all aspects of Si.mobil brands and its touchpoints from communication and customer experience perspective. Working closely with Telekom Austria Group, he is currently leading the company’s 2017 transformation from Si.mobil to A1 brand.

Dominique Somers
CEO at SKM - Belgium


Born on 9th of July 1979. Married with Steven De Hertogh. Mother of 2 fantastic boys: Jeff (8y) and Jules (5y). She loves being surrounded by passionate people how can drive changes.

Obtained a master’s degree in Economics at Vlekho Business School in Brussels with cum laude.
Obtained a master of business administration degree (MBA) in marketing/marketing management at Vlerick Management School.

She has 12 years of experience in marketing (brand management) & sales (key account management) in big retail companies such as Danone and Unilever. 2 years ago she decided to use her management skills and start her own project: renovate/dynamise/retarget a well-know multibranded fashion store of 5 000m2 in Antwerp. Highly specialized in service with an extreme broad assortment of clothing, shoes, lingerie, stich studio, restaurant … for women , men and kids. Together with 45 employees.

Alexandr Stojcev
Business and Communication Director at Momentum Czech Republic / McCANN Prague - Czech Republic


Alexandr has been working in the Czech advertising environment since 2000. Over the years, he has created many campaigns for local and international clients using full integrated communication or precisely targeted communication channels. His campaigns focused on long-term strategic or short-term tactical goals. He’s currently working for the Czech Republic’s leading communication agency – McCANN Prague / Momentum Czech Republic.

His work is characterised by his continuous effort to keep improving the quality of outputs while not relying on easy to please solutions, but rather functional high-concept ideas with tangible results. He particularly enjoys projects based on a deeper understanding of the client’s segment and product, providing strategic insight into the perceptions of the target group. Because he still believes (perhaps naively) that work should be fun and that everyone should be proud of what they do.

The logical consequence of that is both the satisfaction of his clients and many awards from Czech and international competitions.

In recent years, the McCANN Prague agency has been the most frequent winner of the Czech advertising awards Effie.

Isabelle VanGeet
Marketing Director at KU Leuven - Belgium


Committed to students and their future, Isabelle Van Geet (°1972) directs the marketing and branding strategy of KU Leuven, a consistent top 100 university in all global rankings.

Fifteen years ago she pioneered brand management in Flemish higher education and she positioned KU Leuven as the university where studying is inspired by academic curiosity. As marketing director with a team of 27 dedicated professionals, she is responsible for brand management, national and international marketing for 324 academic degree programs and 56.685 students, including 9862 from abroad. Over the years she has achieved consistent improvement in all brand equity metrics and market share.

For Isabelle, marketing is not just a career but also a passionate conversation topic at the dinner table, with a marketing professor as a husband and two of their four children already students at KU Leuven.

Marko Vuorensola
Executive Creative Director at Folk Finland & Valve Group - Finland


After a successful decade or so at Havas Creative Group, Marko joined Folk Finland and Valve Group during August 2016.

Versatile creative background comes from digital and interactive design, commercial film production to advertising and marketing communication.

Work honoured in most major award shows including Cannes Lions, LIAA, NYF, D&AD, ADC, Midas, Epica, Cresta, Golden Drum, Effie, Mobius, Webby, FWA among others. Creative work featured and published in international creative and marketing industry medias and acknowledged by the UN and European parliament.

A proud father and a husband. Passionate sailor and surfer.

Ales Vyhlidal
Head of Strategic Planning at McCann Prague - Czech Republic


During his 19 years in advertising business has gone through multiple positions mainly in the account management and strategic planning. He has cummulated valuable experience in global agencies such as Young & Rubicam, BBDO and McCann, spending the most time of his career in the latter until today.

Currently works as Head of Strategic Planning, overseeing and developing communication solutions for most of McCann Prague‘s clients including Vodafone, MasterCard, Asahi Breweries and global Bata shoe account.

He has been contributing to winning numerous Effies, including the first ever Grand Prix awarded in Czech Republic for Gambrinus beer in 2016. He is active in Czech Association of Communication Agencies, helping Czech Effie secure its high standard among European competitions.

Michal Wolniak
Chief Strategy Officer & President at VML Poland - Poland


Founder, Chief Strategy Officer and President of VML Polska, the largest European division of the VML network advertising agency from WPP holding. Responsible for the development of marketing strategies in the EMEA region and globally. Carrying out consulting projects focused on the digitalization of the operation of major enterprises and building up value by the implementation of disruptive innovations.

Since 2001 Mr Wolniak has been building up a marketing group which comprises among others agencies Heureka, Pride&Glory and Brand Fibres, later transformed into VML. Earlier on Mr Wolniak edited top television entertainment shows.

Twice awarded the Man of the Year sectoral award. VML is recognized regularly as the agency of the year and has won over 100 awards and distinctions in European and US advertising festivals, such as EFFIE, Innovation Awards, Golden Drum, KTR, Mixx Awards, Golden Arrow and Magellan Awards.

Regular speaker at sectoral conferences, member of the IAB programme board and SAR Innovation Ad programme board. Chief of the jury at Innovation Ad and Effie. His hobbies include theatre and painting, and he produced the recognized monodrama “Heavenly Father” (Ojciec Bóg).

Vesna Zabkar
Professor of Marketing, Vice-Dean at University of Ljubljana, Faculty of Economics - Slovenia


Vesna Zabkar, Ph.D., is a professor of marketing and a vice-dean at University of Ljubljana, Faculty of Economics (FELU), triple accredited business school. She is specialising in teaching and researching in marketing communications and digital marketing. She holds a PhD in management and organization and was a visiting scholar in the marketing department of Northwestern University, Kellogg Graduate School of Management as well as visiting professor at University of Vienna (Chair of International marketing). She holds courses on marketing communications, strategic marketing analysis, marketing for managers and contemporary issues in marketing. Her research covers effectiveness in marketing communications, accountability, sustainability in consumer behaviour, and business relationships through structural models, marketing modelling and quantitative research.

Prof. Zabkar is active in expert community at home and abroad: she is a member of the Board of European Advertising Academy (EAA), and NIBES (Network of International Business and Economic Schools). She is also the national representative in the executive committee of the European Marketing Academy (EMAC), a leading international academic organization for marketing theory and research.

Prof. Zabkar is a member of several committees in marketing communications profession: she was the Vice-President of the Slovenian Advertising Arbitrary Court, and a member of the expert commission of the National Readership Survey. She also participated in juries on the first and on the second round for the national EFFIE awards.

Ana Zumalacárregui
PR Account Director at The Bridge - Spain


Ana Zumalacarregui is a PR & Communications expert specialized in Lifestyle, Tourism, Gastronomy and, of course, the Advertising industry. As Account Director at Bridge, Ana takes care of the accounts’ strategy and supervising the development and implementation of the different communication actions for national and international clients. In the advertising industry she works for some of the largest and most important creative agencies in the country, such as Leo Burnett Madrid, Ogilvy & Mather, Sra. Rushmore, Saatchi & Saatchi, among others.

Also, Ana has been press officer for El Sol, The Spanish and Latin American Advertising Communication Festival (the leading advertising festival in Spanish and Portuguese languages) for 10 years now. She is also responsible for PR in the Spanish Association of Advertising Communication Agencies (AEACP), part of EACA.

Ana majored in Journalism in the US after ten years living abroad. She has a Masters in Corporate Communication.

Andreas Allerstorfer
Managing Director at Allerstorfer Werbeservice GmbH - Austria


Andreas Allerstorfer is a well known Out-of-Homeprofessional for more than 25 years.

Since 1988 Andreas Allerstorfer is involved in the Austrian Economic Chambers, Upper Austrian Section Advertising and Market-Communications. In 2000 he became a member of the Upper Austrian Economic Chambers „Committee of top officials“.

In 2009 he was unanimously elected as speaker of the Austrian Out-of-Home Industry.

Judith Azoulay
Director Brand Building Communication at P&G - France


25 years of career in marketing at P§G. Started in France in 1991 after graduating from ESCP- Europe.

Had several positions across different categories and geographies before joining the BBIC department – Brand Building and Integrated Communications – an expert marketing department within P§G. Worked in Europe, China and America. Have been back in Europe for 5 years and is now in charge for BICC of Global Head & Shoulder as well as Beauty & Grooming for I-MEA.

Giorgio Brenna
President at Leo Burnett Italia - Italy


After the degree in economics at Università Cattolica del Sacro Cuore in Milan and in 1986 an MBA in New York, became financial analyst at the Zurich Group; later employed by Waste Management as financial controller and finance director. In 1992, turned to advertising as financial director of Ogilvy&Mather where he contributed to reorganizing and re-launching it; he was entrusted with many tasks for other European offices of the group; in the year 1998 was nominated Managing Director and the year after CEO and head of the Country. From June 2005 is Chairman and CEO of the Leo Burnett Group Italy. In 2006 Leo Burnett has named “Agency of the Year” and won its first Gold Lion at Cannes Festival. In the same year he was appointed Global Head of FCA.

In 2008, Giorgio was named Chairman and CEO of Leo Burnett Continental Western Europe region and in this role he contributed to the development of a new model of business organization for France, Germany, Spain and Portugal, Belgium, Switzerland and Italy.
In the last five years the agency has grown by 70%.

During 2011 he was appointed Global Leader Philip Morris International, the most important client at Leo Burnett Worldwide.

In 2016 has been appointed President of Publicis Communication Italy and FCA Global Client Leader.

Brenna is keen about sports like motor racing, motorcycling and track racing. He loves reading and travelling.

Stefano Capraro
CEO at Idealcomunicazione - Italy


Stefano Capraro, born in 1971 and living in Turin since 1982, is founder and CEO of Ideal Comunicazione, a multi-awarded Italian independent agency based in Turin.

In 1995, he enrolled in a Special Force Unit of the Italian Army, where he served for two years, undertaking an extremely formative as much as hard personal path. In 1997 he founded his communication agency and has now 20 years of experience in the field of advertising.

The founding concept of Ideal, innovative for those times, applied a hybrid model where strategy, creativity and production form a unicum that allows the creation of an advertising object starting from a working table where every participants have a specific role and expertise and are capable of removing the barriers that define a traditional agency.

Increasing success of this model brought to the opening of more offices in New York City in 2015, in Milan in 2016 and in Los Angeles at the beginning of 2017.

Since 2016, Stefano is a member of the Board of Directors of Assocom, the most representative association of Italian communication agencies, and in 2017 he joined the Governing Board of IF!, the Italian Festival of Creativity (

Scott Choi
President & CEO at INNOCEAN Worldwide Europe GmbH - Germany


Scott Choi is President & CEO of INNOCEAN Worldwide Europe (Regional Headquarter), leading a team of 275 across its offices in Frankfurt am Main, Berlin, London, Paris, Madrid, Milan, Prague, Moscow and Istanbul. He joined this position in January 2017, with the objective of revitalizing INNOCEAN Worldwide Europe by strengthening its position as a digitally-integrated marketing solutions provider.
A founding member of INNOCEAN when the agency was set up in Korea in 2005, Scott brings more than 25 years of experience in marketing, including more than 10 years in international executive appointments. Scott founded INNOCEAN’s first office abroad in New Delhi, India, where he also served as CEO. He was later transferred to Spain to lead the Agency’s office in Madrid. Before joining INNOCEAN Worldwide Europe, Scott had led INNOCEAN’s Campaign Division for the Kia brands at INNOCEAN’s Global Headquarters in Seoul.

His awards history includes a Bronze at Cannes Lions (Homeplus Media Collaboration with Good Neighbours, 2012) and a Grand Prix at the Korea AD Festival (Hyundai Motors Gift Car, 2011). He also participated as Jury at the Effie Korea in 2015.

Scott studied National History at the renowned Seoul National University. He is married, with two children. In his free time, he likes to play golf.

Bartosz Dobrzynski
CMO at Play (P4) - Poland


Bartosz Dobrzyński is one of the most experienced and successful marketing managers in telecommunication sector in Poland. Since 2009 Chief Marketing Officer of Play, fastest growing mobile operator in Poland, which added during his tenure over 11M subscribers and reached close to €1B in revenues.

During his professional career at Play, he launched many breakthrough offers that changed dynamics of polish telecommunication market like first flat rate offers, first 4G offers, first shared data family plans. He drove Play brand to be well recognized and appreciated, making it 5th most valuable polish brand (according to Rzeczpospolita daily 2013 report). He was part of the team that lead to successful Play issuing €900M High Yield Bonds in early 2014, largest Central European issue of such instrument.

He started his professional career as a journalist working for major polish dailies. He then joined telecommunication industry and held senior managerial positions at Polkomtel and later Orange.

Bartosz graduated from Political Science at Warsaw University and he is alumni of Warsaw-Illinois MBA and Advanced Management Program at IESE in Barcelona.

Paul Duncanson
Managing Partner at Creativebrief - United Kingdom


A successful and experienced C Suite executive with a strong background in business and marketing strategy development and management, Paul’s career to date spans a wide range of industries, sectors and markets including experience gained with several leading global brands and companies.

Paul heads up The creativebrief consultancy, leading a unique team of industry experts in a new approach to maximising the delivery of marketing budgets effectiveness, utilising over 20 years experience in marketing and general management, gained with some of the major consumer companies and brands worldwide, from consumer goods including Coca-Cola, GSK, Andrex, Sony and William Grants.

He also holds several non executive director positions, focusing on strategy development, corporate governance and business leadership skills together with his commercial, marketing focus to complement board function and structure.

Filip Fiedorow
Marketing Director at IKEA Polska - Poland


Filip Fiedorow has been Marketing Director at IKEA Poland since 2016. He leverages his previous experience in Lidl Polska, where he also managed the marketing team.

A co-creator of strategy and communication that has become the industry's quality symbol and has brought new insights into brand building in the retail industry.

In previous years he worked in Kompania Piwowarska (at that time SAB Miller subsidiary in Poland) where he was responsible for largest Tyskie beer brand campaign - "5th stadium", that was awarded with the Grand Prix & Gold Effie and introduction of Grolsch brand in Poland.

Guy Geerts
Managing Director & Partner at Darwin BBDO - Belgium


Guy is a graduate of the KU Leuven MBA programme and went to executive programmes at INSEAD, Harvard Business School and Stanford Graduate School of Business.

Through his career he gained experience on the agency and client side; and worked on international projects (ao BBDO University, European Milk Forum).

His experience on Belgian and international clients has convinced him of the effectiveness of creativity for brands.

Guy is a veteran of 9 Belgian effies (and many more case submissions).

Ondrej Havlik
Marketing Director at Sber bank - Czech Republic


Senior marketing executive with proven expertise in strategy development, marketing (both offline & online), business segment and sales management.

Worked with blue-chip companies and global leaders in FMCG and financial services as Procter & Gamble, Yoplait, RSA or Raiffeisenbank.

Currently division head of Sberbank in the Czech Republic, managing marketing and retail bank segments. Recognised by many external and internal awards during his 25-year marketing experience.

Nick Hirst
Head of Planning at adam&eveDDB - United Kingdom


Nick is Head of Planning at adam&eveDDB in London. He joined the agency in 2014, and leads strategy on Volkswagen, McCain and the AA.

He began his career as a graduate account man at Lowe Lintas, swiftly moved into planning, and since then has worked on everything from cars to charities, with brands and companies like Unilever, GSK, Stella Artois, EE, the British Heart Foundation, BMW, the COI, and many others.

Before joining adam&eveDDB he worked at Grey London and Dare, picking up effectiveness awards at both agencies.

Pam Hügli
Managing Partner at Serviceplan Suisse AG - Switzerland


Pam Hügli is Managing Partner of Serviceplan Suisse. She holds a degree in marketing and business management of the University Basel.

Her professional career started as a trainee at Advico Young & Rubicam in Zurich. A couple of years years later she became Group Account Director and member of the Executive Board of Spillmann/Felser/Leo Burnett.

In 2012, she took over the responsibility to build up the agency spin-off Alpha 245 as Managing Director. Within three years, Alpha 245 became a wellknown and ambitious market player. Seeking for more entrepreneurial freedom, she took the opportunity and became Managing Partner at Serviceplan Suisse in the beginning of 2016.

Pam is committed to excellence and effectiveness in marketing and communication and in challenging the status quo.

Ruber Iglesias
CEO at McCann Worldgroup Germany - Germany


Ruber Iglesias was named CEO of McCann Worldgroup Germany end of 2013 in a move that united McCann and MRM//McCann in Germany for the first time under one single operational leadership. Since then he has reinforced the alliance between the McCann Worldgroup agencies, leveraging the core competencies of strategic brand management linked with creativity and technological innovation. Today, McCann Worldgroup Germany’s 450 employees offer a unique Go-To-Market strategy creating connected brand experiences in order to help brands play a meaningful role in people’s lives.

Iglesias first joined McCann Worldgroup Germany in 2003 where he led several McCann agencies in Frankfurt as well as large multinational and cross disciplinary client business for 7 years.

In October 2009 he became CEO of MRM//McCann Germany. In the following years the agency doubled in size and became a leading digital agency in Germany.

Ruber Iglesias’ career in the marketing communications industry spans more than two decades and started in 1992 at TBWA Frankfurt. Prior to joining McCann Worldgroup, he founded TBWA Berlin in 1996 and ran the agency as Managing Director. In 1999 he established a role model for an integrated marketing agency based on a temporary joint venture with digital agency "im stall".

Iglesias lives nearby Frankfurt and is married with two children.

Anu Igoni
Crative Director at Bob the Robot - Finland


Anu Igoni was born in 1968. She started her career in advertising and marketing in the beginning of the 90`s in the biggest agency of Finland at the time, Sek&Grey.

Since then, she has been working as an art director and senior creative in the major Finnish advertising agencies.

In 1992, she started up a new company Bob Helsinki, with her colleagues. Later on Bob Helsinki was merged into a digital agency Robot Helsinki, forming a new company called Bob the Robot. Anu is currently working there as a creative director and partner.

Bob the Robot is one of the leading and most awarded agencies in Finland, also holding a title of Agency of the year 2016. There are 58 people currently working at the agency. The clients include, among others, the telecom company Elisa and dairy company Valio. Bob the Robot believes in creativity as a major asset for companies to succeed and loves to work with companies with similar mind set.

Mike Kunheim
EVP, Managing Director at Jack Morton Worldwide - United Kingdom


Mike has been at Jack Morton for nearly 20 years. His passion for communications strategy, brave ideas and brand experience has seen him play a key leadership, strategic and client partner role across multiple high-profile global projects, brand campaigns and product launches.

Managing director of Jack Morton London and Seoul, Mike leads the growth of the agency with a core focus on building deeper client relationships, attracting and retaining awesome talent and creating a culture that fuels Jack’s ‘do something extraordinary’ purpose.

Niko Kusar
Head of Marketing Communications at Telekom Slovenije - Slovenia


Niko Kušar is the Head of Corporate Identity in Telekom Slovenije’s Central Marketing department, and is responsible for the Telekom Slovenije Group's brand identity management, efficient marketing resource management, and for active appearance and corporate image presentation at public events. As a part of the Central Marketing management team, Niko takes part in all key marketing projects through the entire Telekom Slovenije portfolio, from mobile to broadband services, B2C and B2B making room for C2C.

Niko joined Telekom Slovenije after the merger of Telekom Slovenije and Mobitel in 2011, taking on the management of Marketing Communications, where he was in charge of the marketing communications planning and implementation team, and of the digital marketing team. Prior to that, he served as the Head of Marketing Communications at Slovenia’s first mobile operator Mobitel, until 2007.

Telekom Slovenije has received numerous marketing communications awards, including Effie 2012 for Slovenia's most effective advertiser, a gold and two silver Effies. Under Niko’s leadership the company was twice awarded Slovenian advertiser of the year, award given by the Slovenian Advertising Agency, and received many other grand prix and gold awards at the Slovenian Advertising Festival, Sempl, Gold Quill, Digital Communications Awards, Sporto, Diggit, Outstanding and other.

Niko served as a round 1 judge at 2016 Euro Effie awards, was a jury member at Sporto 2016 and the 2015 Slovenian Advertising Festival awards, jury president at WEBSI digital awards 2014, and a round 2 board judge in the 2014 Effie awards.
Niko Kušar is member of Slovenian Advertising Chamber and the Slovenian Marketing Association, which are the developers of marketing expertise in Slovenia, and a relevant discussion partner at round tables, and a speaker at conferences and seminars.

Katie Mackay
Head of Strategy at Mother - United Kingdom


Katie has worked in advertising for 13 years.

Having cut her teeth on British Army Recruitment and Cadbury Crème Egg for four years at Publicis, Katie left to join Mother in 2008.

Nine years on, as Head of Strategy, Katie has been behind some of our most celebrated and effective campaigns. Currently running the IKEA, Diageo and innocent business out of our London office, Katie has also helped us feel good with Boots; fall-in love with; and enjoy a drink (responsibly) with Smirnoff and Beck’s. Under Mackay’s strategic guidance, IKEA has become one of the most awarded pieces of business in the UK, winning Campaign’s ‘Campaign of the Year’ in 2014 and ‘Advertiser of the Year’ in 2016 for “The Wonderful Everyday” as well as gold and silver Cannes Lions and a coveted APG Award, all of which contributed to her being named one of the top five Planners in the UK last year.

In her time at Mother, Katie has also focused upon planning for good. Having spearheaded Mother’s Feminism initiatives Project Bush and Make Them Pay in 2013, Katie has also worked with the UN to develop a global communications campaign to improve sanitation for 2.5 billion people.

Katie is the Deputy Chair of the APG Shortlisting Committe, also sitting on the UK Effies Awards Committee and the IPA Talent Leadership Group.

A fan of tasting menus, hosiery and (sometimes sadly) Scottish rugby, Katie has recently also discovered a love for gardening, personal training and matcha tea.

Simona Maggini
CEO at Y&R/VML ITALY - Italy


Marketing & communication professional with 13 years experience both in native country and abroad (Central Eastern Europe and Russia).

Simona has always been working in the client service department managing major clients in different industries (Telco, Banking, Insurance, Retail, Gaming, Food&Beverage). She has developed a very extensive knowledge on how to build global brands, through coordination systems and strategic marketing approaches to understand markets and consumers.

She is currently in a management position running the Italian operation of the Y&R Network which includes also VML, the digital unit of the Group. She joined the Y&R network in 2003 and has been working in Italy, Estearn Europe and Russia.

Passionate of mountain biking, skiing, music and about her 7 years old kid.

Nataliya Morozova
Group CEO at Havas Group Ukraine - Ukraine


Nataliya is a recognized leader in marketing communications with more than 14 years of experience. Her incontestable authority is confirmed in industry associations - since February 2016 Nataliya Morozova heads the Management Board of the International Association of Marketing Initiatives (IAMI), in September, same year, she was elected to the Supervisory Board of the Ukrainian Advertising Coalition (UAC).

In 2004 Nataliya Morozova joined HAVAS Team Ukraine, since 2010 has been heading Havas Engage Agency and since 2016 was promoted to CEO HAVAS Group Ukraine.

Now Havas Group Ukraine unites 6 agencies: Havas Ukraine, Havas Kyiv, Havas Engage, HAVAS Digital , Havas Helia and Havas PR.
These Agencies work together to develop the best communication campaigns in order to create meaningful connections between people and brands using creativity, media and innovation.

Phil Nunn
European Head of Planning at Nissan United - United Kingdom


Phil leads on the planning across all agencies delivering for Nissan in Europe. As head of planning, he has delivered over 30 campaigns for new launches or major changes in what has been one of Nissan’s busiest ever communication programmes. In addition, working with the Nissan Strategy and Brand teams he is heavily involved in Nissan’s future communication strategies across all models and initiatives.

Phil joined from FCB in 2013, where based out of Hamburg, he was part of the global management team specifically responsible for communications planning and engagement across Beiersdorf’s entire product portfolio. Everything from Nivea deodorant to Nivea For Men product repositioning.

Prior to FCB Phil was based at TBWA UK where he was Executive Planner on all Nissan activity in the country and Executive Media Director for TBWA group. Before this Phil had his own communication planning agency Trinity Communications.

Phil originally comes from media sales and then media agencies with a strong background in direct & digital marketing. He completed his IDM diploma in direct marketing in 1992. He launched Interactive@optimedia in 1997, which was originally responsible for a number of UK government online media planning and buying campaigns in the early days of digital. He has worked in most sectors; Automotive, IT, Finance, Govt comms, Luxury goods and CPG to name but as few.

His pet subject is consumer engagement and effectiveness, here he worked extensively with UK government to evolve meta-analysis beyond common econometrical analyses. He has been a regular columnist in the trade press, judge at industry awards and in the UK a previous Campaign “A-Lister”.

Mona Opran
COO at Centrade | Cheil - Romania


Mona Opran is COO of Centrade | Cheil, a regional communication hub for South-East Europe, with the headquarter in Bucharest and local offices in Belgrade, Zagreb and Budapest.

Mona started her carrier in communication and business management 20 years ago, pioneering the communication field in Romania. Since then, she gathered a wide knowledge of the advertising industry, both as a client and as an agency person.

Between 2013 and 2016, as COO of Centrade Saatchi & Saatchi, Mona coordinated agency’s operations through two major changes: from Centrade Saatchi & Saatchi to Centrade (ending the affiliation to Saatchi), continuing as an independent communication agency and further, starting an affiliation with Cheil Worldwide as Centrade | Cheil, a regional hub for South-East Europe. This period was also marked by a business model change, new organizational culture and a new way of approaching communication, all this ensuring that the business is sound and growing, clients and colleagues happy.

Today, Centrade | Cheil is focusing on delivering the best interaction moment between brand and audience basing its content on data and insights.

Mona is also a board member of UAPR (Romanian Association of Advertising Agencies), PWN (Professional Women’s Network) and Casa Ioana (local NGO).

Alex Pasini
Strategy Partner at Sid Lee - France


A member of the Sid Lee team for more than a decade, Montreal native Alex Pasini exported Sid Lee across the Atlantic to Europe. First stop Amsterdam, then Paris.

He believes that simple yet not simplistic strategy yields great creativity and even greater results, which he’s proven over time with numerous key clients. Alex oversees our strategy group and is part of our executive leadership team in Paris.

Gurdeep Puri
Founding Partner at The Effectiveness Partnership - United Kingdom


Before starting up The Effectiveness Partnership, Gurdeep and his co-founder Janey Bullivant both worked at Leo Burnett, where Janey was a Planning Director and Gurdeep was Head of Effectiveness. One of his primary responsibilities was to help embed effectiveness into the culture of the agency. He has worked across Leo Burnett’s businesses including Kellogg’s, Procter & Gamble, McDonald’s, Fiat, Heinz, Morgan Stanley, John West, Holiday Inn, Nintendo, Barclays and the COI.

He has personally won 5 IPA Effectiveness Awards (including double Gold in 2006), and 11 European Effectiveness Awards, including 3 Golds. The Effectiveness Partnership has helped its clients win over 25 Effectiveness Awards globally. He has worked with industry pioneers such as the late Dr. Simon Broadbent, and is a former member of the IPA Value of Advertising Group and IPA ROMI committee. He also runs workshops at the IPA, APG and the EACA on Effectiveness Strategy and Econometrics. He was part of the pioneering IPA Data Bank analytics group and was also involved in leading the IPA VAG Industry Effectiveness research project. Gurdeep is an international speaker on the topics of Communications Effectiveness and has represented the UK and European industry at conferences globally.

Gurdeep is a qualified econometrician and previous to his career in marketing he worked in research and the financial markets.

Xavier Reynaud
CEO Mindshare CH at Mindshare - Switzerland


Born in Lyon, France, Xavier started his media career in Germany, where he had the chance to work for several agencies in Munich and Frankfurt/Main. After 10 years in Germany, the next station was Austria where he successfully occupied different functions within the IPG group, the last one being CEO IPG Mediabrands for both Austria and Switzerland.

In August 2015, Xavier turned a new page in his career and joined Mindshare as the Swiss CEO. Media was for him always a fascinating area, especially digital, both challenging and inspiring at the same time. Xavier Lives in Zurich, loves skiing in winter and enjoys running at the lake during summer.

Achim Rietze
Strategy Lead at ZOO EMEA at Google Germany - Germany


Achim Rietze is Strategy Lead at the ZOO EMEA - Google’s creative think tank for brands and agencies - a team of highly experienced strategists, creatives and technologists, whose passion is to help define the future of marketing in a digital world.

The ZOO collaborates with brands and agencies to use Google’s technology and platforms in new, exciting and unexpected ways. And is present in 16 Google offices around the world.

In 2001, Achim started his career at the global agency network Y&R, before joining Jung von Matt in 2006 for four years. According to the Big One the "Most-awarded creative agency across all media and the world“ in 2007. Later he founded his own strategy unit and was member of board at LLR, a Jung von Matt spin-off, that directly won 9 Lions at Cannes in the first year and became "Newcomer Agency of the Year 2009" in Germany. In 2015 he arrived at Google.

Throughout his career Achim worked on global clients like Mercedes-Benz, Unilever, Philip Morris, Panasonic and Subway. Exploiting the full potential of today's ecosystem for brands.

The 41-year old strategist is engaged at the APG Germany for 10 years and represented the interests of the planning community as member of board in 2013. He has a trackrecord of 27 effectiveness award wins and is a member of juries like the AME at New York Festivals.

Richard Robinson
Managing Partner at The Oystercatchers - United Kingdom


Richard is Managing Partner of Oystercatchers, the industry-leading Management Consultancy specialising in accelerating Marketing Performance. Richard specialises in delivering modern Marketing excellence through the creation of disruptively positive change models.

Richard has worked internationally with The Coca-Cola Company, domestically with McDonald’s restaurants heading Adult and Family Marketing, and before Oystercatchers with Publicis Worldwide where he tripled the size of the agency’s P&G business in EMEA whilst leading Publicis Groupe’s African expansion in parallel. In addition Richard has worked for Carlson Marketing Group, and gained extensive brand experience with blue chip brands & corporates including Scottish Courage, Scottish & Newcastle Retail, PepsiCo, Britvic Soft Drinks, Diageo, Pernod Ricard, Hotpoint and Orange.

Away from work Richard is a Brand Expert for Channel 5 News, Columnist for Marketing Week, Trustee & Vice-Chairman of The Ideas Foundation, Board Member of Creative Equals, the first male SuperMomma for SheSays and a regular mentor for the Marketing Academy, NABS 100 Club, and Magnificent Generation. Richard is a Chartered Marketer, Council Member of the Management Consultants Association, visiting lecturer at both The European School of Advertising and the ‘CS for She’ programme to find and empower the next generation of female creative directors.

When time allows Richard is a remarkably slow marathon runner (London, Edinburgh and Tresco) and has created & directed two highly-acclaimed Mount Everest expeditions with Kenton Cool to send the first tweet from the roof of the world (2011) and fulfil a century old pledge between the IOC and Great Britain to place an Olympic Gold medal on the summit (2012).

Joachim Rubin
VP Marketing & Store Concept at Delhaize Belgium & Luxembourg - Belgium


Joachim graduated in Economics at ULB and holds a Master’s degree in Marketing & Communications from the Solvay Business School.

After starting his career at Bongrain Benelux in 1998 as a Junior Brand Manager, and after his third cycle at Solvay, he joined Danone Belgium in 2001 where he performed various marketing functions and contributed to innovating the brand.

In 2004, he became a Marketing Manager at Danone Hungary for the entire Yogurt portfolio. This experience allowed him to discover a new culture, reorganize the brand portfolio and the overall brand strategy.

In 2008, he returned to Belgium where he took up the position of a Marketing Director at Bel Belgique where he worked with great effort on positioning and developing the brand identity. He also ensured the relaunch of the Boursin brand after the acquisition of Unilever.

Since 2011, Joachim serves as a Vice President of Marketing and Store Concept at Delhaize. In addition to being responsible for marketing and customer strategy for all formats of Delhaize Belgium, leading the positioning, activation, CRM, sponsoring, and digital activity, he is also in charge of defining the store concept and shopping experience strategy. The role enabled him to broaden his knowledge and marketing expertise.

In 2013, he was awarded the Marketeer of the Year Award by Trends Tendanse and Stima for the repositioning of the Delhaize brand.

Vincent Saccomanno
Director General at Dagobert - France


Vincent Saccomanno is a digital performance expert with more than 19 years in the marketing and advertising industries.

Vincent began his career in Orange Group, managing some major projects of product marketing and digital innovation. Since 2006, Vincent has worked for several digital agencies including a major performance-driven media buying agency.

As CEO of the multi-awarded digital independant agency, DAGOBERT, he’s promoting a new vision of Brand+Digital advertising for a large panel of international brands (Orange, Danone, JC Decaux, Lapeyre, Shiseido, L’Oréal…).

Vincent lives in the middle of the forest, near Paris and is passionate of trail running. He is married and mad about his two adorable children.

Nuno Salvaterra
Executive Creative Director at Publicis One, Lisbon - Portugal


Graduated in Graphic Design and Communication (IADE) in 2002 and started as a graphic designer in 1998, at the FazLetra Agency, where he worked with clients like Volkswagen, Mercedes and Siemens. In 2001 he joined MrNet-Design&Technology (currently FULL IT) as Creative Supervisor working with clients like FNAC, TAP (Portugal’s national airline), RTP and SIC (), and it was in 2005 that he went off on his own and opened his own agency.

He founded Pkage Design as Creative Director, working on accounts like PUMA, FOX, Chupa-Chups and MTV. Five years after, he received an invitation from Leo Burnett (Portugal) to be their Creative Director of Design and currently works on accounts such as Unilever, Philip Morris, Samsung, Fiat, Bank Atlantico, to mention a few.

In 2014 he took on the title of Head of Art and Creative Director of Design at Leo Burnett (Portugal). Currently he is Executive Creative Director at Publicis One Group (Leo Burnett, Arcww, Publicis).

Lars Samuelsen
Chief Strategy Officer & Head of Digital at Grey Nordics - Denmark


Established the first communications planning department in the Nordics at MEC. In the following four years he grow the department to 10 people effectively becoming the largest communications planning entity in the Nordics.

In 2009 he was asked to join UncleGrey as Managing Director. In this role he helped the agency win several Cannes Lions, Eurobest gold and other prestigious awards. In 2010 UncleGrey was selected Creative Agency of the Year in Denmark.

In 2011 the agency was merged with Grey Copenhagen and he took on the role as Chief Strategic Officer as well as Head of Digital. In that role he has been part of teams that have won international recognition by winning both gold and silver Cannes Lions as well as D&AD Yellow Pencil and European Effie gold and silver. Furthermore the agency was named Digital Agency of the Year in Denmark in 2012, 2014 and 2016.

In 2012 he was asked to join the Grey EMEA team as Digital Strategic Director working across the region to establish a more digitally oriented network and helping to emphasize a creative and innovative use of technology as part of every aspect of our business.

In 2013 he completed his MBA thesis at the Berlin School of Creative Leadership with a focus on establishing more innovative and dynamic ways to work with creativity.

In 2014 the agency won both an IPA gold and an IPA special price for best multi-market campaign, making the work the single piece of work that was most highly evaluated by the IPA. Furthermore the year has two silver Cannes Lions and three Bronze all in digital and mobile categories. In the same year he took on the role as Grey EMEA Strategy Lead.

Alice Schaffer
Group Planning Director at J Walter Thompson - United Kingdom


With over twenty years planning experience, Alice has worked across a wide variety of sectors including FMCG, OTC, retail, alcohol, financial services, travel and government.

Currently heading up the planning for Johnson & Johnson at J Walter Thompson London, Alice began her career at the other home of planning, BMP DDB, where she spent five years learning the strategy ropes on brands as diverse as Lego, Strepsils and the Central Office of Information.

Alice joined J Walter Thompson in 2014 from Havas where she had been responsible for planning on a broad range of clients from The Co-op to Reckitt Benckiser, Kraft and Alberto VO5. Prior to Havas, Alice was the strategic lead for Hellmann’s, Ambrosia and the Teacher Training Agency at DLKW.

Alice has a first class degree in Mathematical Economics and a passion for the visual arts.

Nuria Serrano
Head of Planning at VCCP - Spain


Nuria is currently Head of Planning at VCCP Madrid and Chair of the Account Planning Association (APG) Spanish Board. She is a hard-core planner who has worked in the past for global agencies such as Publicis, JWT and BBDO. Her experience ranges across a wide span of brands and industries throughout Europe for brands such as Suzuki, Liberty Insurance, Cadbury's, Freixenet and Pfizer. She also worked for several years as a Hispanic Market planner in sunny Los Angeles.

As Chair of the APG Spain she aims to increase the value of planning at a time when it is absolutely relevant to provide creative and effective strategies. It is a new and changing world out there and these are exciting times to be a planner and offer new, different points of view.

Nuria studied Psychology and has a PhD in Communications. She is currently involved in academic research in the field of Cognitive Neuroscience applied to advertising, being a regular lecturer at the University of Barcelona Blanquerna-Ramon Llull and University Pompeu Fabra, having presented her work at congresses like ESOMAR.

In the past 5 years, she has judged at the main creative and effectiveness awards in Spain (Premios a la Eficacia, Festival El Sol, Club de Creativos, IAB).

Naomi Troni
Global Chief Growth Officer at MullenLowe Group - United Kingdom


Naomi joined MullenLowe Group in 2014 as Global Chief Growth Officer responsible for global marketing, communications and business development.

In 2016, she led the global rebranding of the MullenLowe Group network following the merger of Mullen with Lowe and Partners. The merger rebranding was awarded a Cannes Lion in 2016 and led to the network being named to the AdAge 2017 Agency Standout Awards List.

She joined the MullenLowe Group from Havas where she spent time in key roles across Europe, the USA and Asia. She served as CEO, Havas Worldwide Southeast Asia, based in Singapore and overseeing operations in Singapore, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. Prior to her time in Asia, Naomi served as Global CMO of Havas Worldwide, based in New York, where she also led the global rebranding of the Euro RSCG Worldwide network and its agencies as Havas Worldwide.

Naomi has worked across a range of categories and blue chip clients including Coca-Cola, Nestle, LG Electronics, News International, Credit Suisse, Dulux, Uniqlo and H&M. Naomi is a frequent blogger on The Huffington Post,, and other sites, and has served as a judge for numerous advertising awards, including Cannes, Spikes Asia, Cristal Festival and the EFFIES. In 2011, she won the Best Executive award at the Stevie Awards for Women in Business and in 2013 was named in Campaign Asia’s ‘Top 40 Under 40 Faces To Watch’.

Naomi started her career at McCann Erickson, graduated from Oxford University with a degree in Biology, and now lives in London with her two miniature dachshunds.

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