The Sappi Print Media Efficiency Award is presented as a Special Award within the EACA (European Association of Communications Agencies) Euro-Effies, which recognise effective European cross-border communications. Widely regarded as the gold standard in commercial communications effectiveness, the Euro-Effies are open to all agencies (whether members of EACA or not) for campaigns running in two or more European markets during 2007. For the Sappi Print Media Efficiency Award, the campaign must also have allocated at least 40% of its media budget to print advertising.

The closing date for entries for both awards is 15h00 on Tuesday, 8 April 2008, with the winners being announced at the Euro-Effies Awards Gala in Brussels on 17 September. Further details and entry forms are available at: www.euro-effie.com.

Car manufacturer Audi and agency kempertrautmann won the 2007 Sappi Print Media Efficiency Award for their integrated communications campaign to introduce the Audi Q7 into the German, Italian and Spanish markets. The campaign also won the gold Euro-Effie in the automotive category.

Sappi is the world’s leading producer of coated fine paper. Its brands include Magno, HannoArt, Tempo, Quatro and Royal graphic papers, as well as Algro, Leine and Parade speciality labelling and packaging papers and boards. Customers in more than 100 countries worldwide specify these for the highest quality publishing, promotional and packaging applications. The papers are produced in mills accredited with ISO 9001, ISO 14001 and EMAS certification and Sappi is the first paper company in Europe to hold chain-of-custody certification for its entire European operations under both the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC) schemes.

ENDS

For further information, visit www.sappi.com or contact:

Sue Griffin
Marketing Communications Manager
Sappi Fine Paper Europe, Brussels, Belgium
Tel +32 2 676 9761
Fax +32 2 676 9665
sue.griffin@sappi.com

Singapore (February 29, 2008)—Bartle Bogle Hegarty (BBH)’s “Keeping Skin Amazing” campaign for Unilever’s Vaseline was awarded the Gold Global Effie at the inaugural World Effie Festival in Singapore today. Ogilvy & Mather’s “Pro-Age” campaign for Unilever’s Dove landed the Silver Global Effie, while JWT’s “Drop a Jean Size Challenge” for Kellogg’s Special K won the Bronze Global Effie. WPP’s Mindshare swept the Global Effies, as the winning media agency partner for all three campaigns. In addition, WPP had the most Global Effie winners of any holding company- five total.

The Effies recognize ideas that work – the great ideas that achieve real results and the strategy that goes into creating them. Global Effie winning campaigns require a single brand idea running across at least four countries in two or more regions worldwide within the last three years. The World Effie Festival, a global celebration of creative effectiveness, was held on February 28 and 29 in Singapore. This is the first time the Global Effie has been presented outside of the United States since its inception five years ago.

“Unilever and Kellogg’s, top winners in past Effie competitions, know what it takes to create effective global campaigns with strong underlying insight and universal appeal,” said Mary Lee Keane, Executive Director of the Effie Awards. “This year, the Global Effie is receiving special recognition by being awarded at the World Effie Festival, in front of a truly global audience.”

BBH’s “Keeping Skin Amazing” campaign repositioned Vaseline as the skin authority and ran in 15 countries around the world. Partnering with Mindshare for Media, Colangelo for Point of Sale and MBooth for PR, the brand (which was in a 30-year share decline) experienced double-digit growth as a result of the campaign.

Silver Global Effie winner Dove’s Pro-Age campaign sparked worldwide debate by challenging the idea that you have to be young to be beautiful. In less than a year after its launch, the Pro-Age product line has become a force to be reckoned with in the fiercely competitive anti-aging category. Ogilvy & Mather partnered with Edelman GmbH (Germany) for PR strategy and Mindshare for media strategy.

JWT’s Kellogg’s Special K “Drop a Jean Size Challenge” rallied hundreds of thousands of women across 15 nations of the world to eat 2 bowls of Special K a day for 2 weeks to squeeze back into their favorite denims. Results include the brand’s relevance growing beyond the breakfast and summer mindset, with global net sales doubling over the past four years. Contributing agencies to the Bronze Global Effie winning campaign included Cheetham Bell JWT (UK), Mindshare and K Agency (France).

About the Effie Awards

The Effie Awards honor the most significant achievement in the business of marketing communications:  ideas that work.  Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize any and all forms of consumer engagement that contribute to a brand’s success.  Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the EURO Effie, the Asia Pacific Effie and more than 35 national Effie programs.  For more details, visit www.effie.org.

Brussels 31st January 2008:- Dr Olaf Göttgens, Vice President Brand-Communications, Mercedes-Benz Cars will chair the Jury for this year’s EACA Euro Effie Awards, the Gold Standard in Commercial Communications Effectiveness.

Before joining Mercedes-Benz Cars at Daimler AG, in January 2006, where he is now responsible for the brand management, Dr Göttgens was Chief Executive Officer for BBDO Germany and BBDO Consulting Europe.

Dr Göttgens studied at the University of Saarland where he graduated in Business Administration with an emphasis on marketing, trade and information systems.

The 2008 judging panel for Rounds 1 and 2 is currently being formed and already includes senior management from agencies and advertisers such as BBDO, Cream, Draftfcb, Forsman&Bodenfors, G2, Grey, Grow Partners, HN Marketing Communication, JC Decaux, Kempertrautmann, Kolle Rebbe, Leo Burnett, MERX, McCann Worldgroup, Microsoft , Mindshare, Mother, LG&F, OMD International, Saatchi & Saatchi, VCCP, WARC, Wide.

In Europe, entries and first round judging are both managed on-line via the official website www.euro-effie.com. The first round jury, which is judging entries till 3rd June, includes some of Europe’s top planners, a deliberate move to tighten the overall standard of winning campaigns.

Round 2 judging will take place on 24th June, in Brussels, over one day. Winners will be announced on the evening of Wednesday 17th September 2008 at the Awards Gala in Brussels, and will be announced on www.euro-effie.com on 18th September 2008.

Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award was created in 1968 by the New York AMA and is now celebrated in 30 countries worldwide.

• WARC
• TIME Magazine
• Sappi Fine Paper Europe – the official paper partner
• Adforum
• The Economist
• European Publishers’ Council
• Procter & Gamble
• Viva International
• Nielsen Media Research
• inter national ist

For contact details or further information about our partners please email effie@eaca.be

• WARC
• TIME Magazine
• Sappi Fine Paper Europe – the official paper partner
• Adforum
• The Economist
• European Publishers’ Council
• Procter & Gamble
• Viva International
• Nielsen Media Research
• inter national ist

For contact details or further information about our partners please email effie@eaca.be

To be considered for a Euro Effie, campaigns must prove beyond reasonable doubt that the choice and use of commercial communications were key to the campaign's success.

The closing date for entries is 3pm (15h00) on Tuesday 8 April 2008. Winners will be officially announced at an Awards Gala in Brussels on 17th September and on the Euro Effies website www.euro-effie.com on 18th September.

The Steering Committee, led by Gary Leigh, Chairman & CEO of Ogilvy Group UK, reviewed the categories, entry and judging criteria so as to align the programme with current market trends.  Categories such as IT/Telco, Pharmaceutical & Healthcare and Retail will be added while TV and Print will be dropped.

The competition will retain the following established Special Awards: the Sappi Print Media Efficiency Award, sponsored by Sappi, which recognises efficiency in print where print comprises at least 40% of the budget, the Grand Prix, sponsored by WARC and the coveted Agency Network of the Year Award, sponsored by the European Publishers’ Council and currently held by Grey Europe EMEA for the third consecutive year.   

The Socially Responsible Advertising Award will be removed from the Euro Effie programme. Those campaigns which have for focus social and corporate responsibility, the environment or sustainable development will soon be able to enter under a separate and new award programme being created by the EACA.  

Judging takes place in two Rounds. Round 1 is conducted solely online and takes into consideration the effectiveness based on: strategy, target market insights, choice and use of commercial communications and results based on SMART objectives.  In Round 2 the creative element is taken into consideration and makes up 20% of the final score. 

The Euro Effies are organised by the European Association of Communications Agencies (EACA) and are in partnership with EuroNews, with the support of: European Publishers’ Council, Sappi, The Economist, TIME, WARC, adforum, The Nielsen Company, Procter & Gamble, Viva Xpress Logistics and the inter national ist.

The EFFIE award was created in 1968 by the New York AMA and is now celebrated in 18 European markets and 30 countries worldwide. 

For  further information, please contact:

EACA

The European Association of Communications Agencies (EACA) is a Brussels-based organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.

ANNEX A
EACA EURO EFFIES 2008 CATEGORIES

1.FMCG (sponsored by: P&G)   
Packaged and frozen foods such as pasta, meat, fish or poultry, prepared convenience foods, dairy products & substitutes, bakery goods, cereals and other foods intended primarily for breakfast, fast food, family and other restaurants, snacks, desserts, confectionery, pet food, health drinks & non-alcoholic beverages, fruit.
Beer, wine, spirits, champagne, ready-to-drink beverages, liqueurs, cocktails
Cleaning products, waxes, detergents, floor-care products and services, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care services, petcare.
Cosmetics, skin care, hair and nail products, fragrances, and other personal care products such as deodorants, dyes and diapers.

2. Consumer Goods (sponsored by : The Nielsen Company)
Cameras, white goods i.e. fridges, washing machines, DIY tools, furniture, soft furnishings.
Telephone products and services, cellular products and services, internet services, audio or visual devices e.g. TVs, radios, DVDs, cameras, sound systems, computers including desktop, portable, PDAs, modems, printers, monitors, software. 
Jewellery, fashion accessories, clothing, eyewear, hosiery, lingerie, boats.

3. Pharmaceutical & Healthcare         
Drugs, vitamins, first-aid products and devices, hospital and health services, health insurance, dental and medical care services, wellbeing and beauty treatments.

4. Automotive (sponsored by: TIME Magazine)   
Cars, trucks, motorcycles, both brand and model advertising, accessories & car care, in car entertainment, services, wheels & tyres.
5. Corporate (sponsored by: TIME Magazine)     
Advertising to promote a corporation, not necessarily their products or services.
6. Retail          
Chain stores, supermarkets.
7. IT / Telco
IS or Broadband solutions or provider, telco equipment, network hardware, mobile operator, mobile technology, phone cards.
IT training, equipment, network hardware, information security and data management systems.

8. Services (sponsored by : Viva Xpress Logistics)
Business services, utilities, banking, credit, charge, insurance, loans, mortgage, mutual funds, travellers’ cheques, advertising promoting overall image and capabilities of a financial institution.
Couriers, business-related goods & services such as consultants and professional services.
9. Leisure & Entertainment (including Travel & Tourism)       
Audio/video/DVD (pre-recorded), games, cinema and entertainment, books, music, radio or television programming, airlines, holidays, sea, car rental, train, travel and tour operators, sports, sports equipment, culture (arts), greeting cards, or other products that are intended for gift-giving or leisure activity.
10. Pan-European Media (sponsored by: The Economist)
Pan-European media network: Magazines, Newspapers, Press, TV, Radio, Internet.
11. Digital (sponsored by: EuroNews)
Mobile, Outdoor, Internet, Out-of-Home.
12. Product/Service Launch (sponsored by : TIME Magazine)
For a campaign which has achieved a highly successful product or service launch. The commercial communications must have been key to the success of the brand launch.

13. Brand Re-vitalisation
For a campaign which has successfully proven re-vitalisation of a brand. The commercial communications must have been key to the success of the brand re-vitalisation.
14. 360° Integration (sponsored by: Sappi)
For a campaign which has applied an integrated approach to their strategy and their use of commercial communications.
15. Small Budget
For a campaign which has successfully proven effectiveness with the use of a budget under €5 million. The commercial communications must have been key to the success of the campaign.
16. Long-term Effectiveness (sponsored by : The Economist)
A campaign which has run for a minimum of five years, with proven that the choice and use of commercial communications was key to the campaign’s success 

Euro Effies Special Awards

1. Sappi Print Media Efficiency Award
2. Grand Prix Award
3. Agency Network of the Year Award
   

The Grand Prix and Agency Network of the Year Award will be chosen by the Jury after all other winners have been chosen.

Sappi Print Media Efficiency Award
Sponsored by: Sappi

Award recognising the benefits of print advertising and rewarding its use. To be eligible a campaign must have at least 40% of its media budget allocated to print advertising. Please note that there are four additional questions on the official entry form.
Grand Prix :
Sponsored by WARC
Award for an effective campaign with the ‘X’ factor. A campaign that WOWs the judges in terms of outstanding results and creativity.

Agency Network of the Year Award :
Sponsored by European Publishers' Council

Award for the agency which has attained the highest average score, combining all scores from all winning campaigns. The more winning entries an agency has, the betters its chance of winning this award.