- Swiss Agency Rod Kommunikation wins FEPE International Best use of Out of Home Award
- EACA Euro Effies 2015 – the winners. Grey Group EMEA is Agency of the Year
- EACA Euro Effies 2015 Jury Announced
Swiss Agency Rod Kommunikation wins FEPE International Best use of Out of Home Award
Brussels, 22 October 2015: A special FEPE International Award for the Best use of Out of Home was presented to Swiss agency Rod Kommunikation and the Swiss Federal Office of Public Health for their "LOVE LIFE – no regrets" campaign. FEPE International Executive Director, John Ellery, presented the award during the Euro Effie Awards Gala in Brussels' Cercle de Lorraine business club on Tuesday.
The Award recognised their exceptional use of Out of Home as part of an integrated multimedia campaign to raise awareness of HIV and safer sex. The Out of Home executions were displayed around the country making the campaign the most talked about in Switzerland and Lichtenstein in 2014.
In only a few weeks the campaign became the number one topic in regional media and was also discussed in other countries. After three months the campaign generated publicity worth 5.2 million Swiss Francs. 80% of the target group became aware of the campaign and its message. The website received over 300,000 hits and the commercial was viewed over one million times. More than 150,000 people said yes to the love life manifesto - HIV is back on the agenda in Switzerland and Lichtenstein.
FEPE International General Secretary, Mark Flys, said: "This campaign is an outstanding example of how great creativity and skilful use of the Out of Home medium can combine to reach people and change behaviour. We hear much these days about how advertising can be a force for good in the world and the LOVE LIFE campaign absolutely exemplifies that. FEPE International is proud to be associated with such a compelling and effective Out of Home campaign."
FEPE International is a worldwide association of outdoor advertising companies engaging in worldwide lobbying for outdoor advertising: with authorities, international organizations, political opinion formers and the communications media. FEPE International represents Out of Home media owners, agencies and suppliers across the world.
The Euro Effies Awards are produced in partnership with Euronews and supported by the European Publishers' Council, FEPE, Procter & Gamble, AdForum, WARC, Viva Xpress Logistics, Nielsen, Bacardi-Martini and creativebrief.
- Ends -
For further information, please contact:
Notes to Editors
About the Euro Effie Awards
Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. EFFIE® and EURO EFFIE® are registered trademarks of Effie Worldwide, Inc. and are under license to EACA. All rights reserved.
Find us on Facebook.
The European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies. For more information, visit www.eaca.eu. Connect with us on Facebook, Twitter & LinkedIn.