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EACA Euro Effies 2014 winners announced. thjnk ag wins Agency of the Year Award

Brussels, 18 September 2014: The 2014 EACA Euro Effies winners were announced in Brussels’ Cercle de Lorraine business club last night. Winners from 8 countries across Europe were awarded a Euro Effie for their effective and creative work. Germany won 13 out of 26 awards, followed by the United Kingdom with 7 and The Netherlands with 2. Agencies from France, Italy, Latvia Slovenia and Sweden walked away with one Euro Effie Award each.

thjnk ag has brought back victory for independent agencies by winning the Euro Effies Agency of the Year Award. With 5 entries from Audi, thjnk ag achieved a high first round average score and further success with a Gold award (Best demonstration of integrated effectiveness) and 3 Silvers (Best demonstration of integrated effectiveness and automotive (2)). The agency was also rewarded with €100,000-worth of free advertising spots from Euro Effies partner Euronews.

Karen Heumann, founder and member of the management board of thjnk commented: “More than any other creative award, Effie Awards honour the success of an entire team, including the strategists who form the basis for an idea, the creatives who bring the idea to life and the account people who carry it into the client’s world. This is why we are so proud to have been rewarded with one Gold and three Silver Euro Effies for our Audi campaigns. We are delighted to have been named ‘Agency of the Year’.”

The prestigious Grand Prix for outstanding work was presented to 180 Amsterdam and PlayStation for their campaign “This is for the Players. This is PS4.” The campaign successfully launched the PS4 console against stiff competition from Xbox. The campaign’s objectives were to achieve market leadership and, in particular, to close the gap between market leader Xbox and PlayStation in the UK.

Gold awards were awarded to thjnk ag and Mediacom for their “Harder, Better, Faster, Stronger” campaign created for Audi’s A3 Sportback, to Mindshare Germany and Dokyo Hamburg for their Unilever campaign “AXE Apollo – Send our guys into orbit”, to Heimat Werbeagentur for their campaign “The Hornbach Hammer” created for Hornbach Baumarkt, 180 Amsterdam and OMD for their SONY campaign “This is for the Players. This is PS4”, Ogilvy & Mather London for Expedia’s “Travel Yourself Interesting”, DDB Latvia and SSE Riga Alumni Association for “Let’s beat Stanford” and BETC for Evian’s “Evian Baby & me”.

Silver awards went to thjnk ag and Mediacom for Audi's “Land of Quattro” (Automotive and Best Demonstration of Integrated Effectiveness categories) and for “Harder, Better, Faster, Stronger”. Silvers also went to Innocean Worldwide Europe for their Kia Motors Europe campaign “Kia Carens, to Serviceplan, Plan.Net, Mediaplus and BMW Group for “One World. One R 1200GS.”, to Ogilvy Düsseldorf for their Philips campaign “Designed to Play”, Grey London and Procter & Gamble for “No Fairy Tale”, Lowe & Partners, Lowe Open, DLKW Lowe and Unilever “For whatever life throws”, House of Radon, Seventy Agency and At Night Management received for their Universal Music and Ericsson campaign “Avicii X You”, Grey London and Vodafone RED for “Sealed with a kiss”, Publicis Slovenia, Atlantic Media, Publicis Macedonia, Alert and M.I.T.A and Atlantic Grupa for their campaign “Argeta - approved by mums” and ZenithOptimedia and CHI & Partners for their Lexus Europe campaign “The new Lexus IS. An amazing launch”.

Bronze awards went to FCB Deutschland GmbH and Beiersdorf for their “Make everyday a moisturising day” campaign, GREY germany GmbH and MediaCom for Procter & Gamble;s “Don't give odours a ride”, Scholz & Friends Hamburg GmbH and Adam Opel for” ADAM & YOU”, Jung von Matt for Daimler’s Mercedes-Benz campaign “Chicken”, Grey London and Corsodyl for “Daring to Shock”, House of Radon, Seventy Agency and At Night Management for their Universal Music campaign “Avicii X You” and Blue Hive for Ford Europe’s “Ford EcoSport”.

Click here to see the full list of winners.

This year’s international jury of senior agency and advertiser representatives was chaired by Geoff Seeley, Global Communications Planning Director at Unilever.

The Euro Effies Awards are produced in partnership with Euronews and supported by the European Publishers’ Council, FEPE, TIME & Fortune magazines, Procter & Gamble, AdForum, WARC, Viva Xpress Logistics, Nielsen, Bacardi-Martini and creativebrief.

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For further information, please contact:

Nathalie Shammah
Communications & Events Manager
Tel: + 32 2 740 0712
E-mail: nathalie.shammah@eaca.eu

Marianna Tzaerli
Communications & Events Assistant
Tel: + 32 2 740 0714
E-mail: marianna.tzaerli@eaca.eu

Notes to Editors

About the Euro Effie Awards
Introduced in 1996 to reward advertising that builds brands across borders, the EURO EFFIES were the first pan-European advertising awards to be judged on the basis of effectiveness. EFFIE® and EURO EFFIE® are registered trademarks of Effie Worldwide, Inc. and are under license to EACA. All rights reserved. For more information visit www.euro-effie.com.

About EACA
European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service advertising and media agencies and agency associations in Europe. EACA promotes honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and encourages close co-operation between agencies, advertisers and media in European advertising bodies. For more information, click here. Find us on Facebook, Twitter & LinkedIn.

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