The Jury
The EACA Euro Effies® Jury consists of senior professionals representing a variety of communication and marketing disciplines.
The EACA Euro Effies Awards Jury Chairman
Marketing Director, Wrangler EMEA
Adam Kakembo is currently Marketing Director at Wrangler EMEA. Adam enjoyed an exciting and varied career in Marketing before joining Wrangler.
His early working life was spent at Marketing Cake Agency (Part of Havas group) where he was a Board Account Director with clients including Reebok, Anheuser-Busch Europe and Diageo.
In 2001, he moved to Spain to take up the role of Global Retail Marketing Manager at LVMH-owned luxury brand Loewe in Madrid. In 2004, he was appointed by Timberland as Senior European Marketing Manager for its new premium brand, Timberland Boot Company. Adam joined Levi's in 2006 as Head of Trade Marketing EMEA before moving to Wrangler as Marketing Director EMEA in 2008.
ROUND 1 JURY 2010 BIOGRAPHIES
ROUND 2 JURY 2010 BIOGRAPHIES
Round 1
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Annie Allen
Integrated Client Director – Carat Global Management
Trained as a UK planner / buyer in the media department of J. Walter Thompson before moving to Carat International in 1992. Based in London for working on EMEA regional clients including United Distillers, LEGO and Bang & Olufsen. Transferred to Carat’s Asia Pacific regional headquarters in Hong Kong in 1997 and helped establish the network’s presence in the region over a further 5 year period, including the launch of Carat Interactive Asia Pacific.
On returning to Europe in 2003, took up a role with MEC Global working firstly on Richemont Group and then Visa Europe. In December 2008, returned to Carat Global Management as Integrated Client Director on Johnson & Johnson EAME.
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Ivo Altanov
Managing Director - Noble Graphics Creative Studio
After graduating from the Sofia University with a degree in Business Administration, Ivo Altanov started his advertising career in 2000 as Account Executive at the S Team Bates Saatchi&Saatchi. In 2002 together with the change of the company’s name to New Moment New Ideas he was appointed as a Group Account Supervisor. Taking part in the creative process, Ivo was responsible for the handling of the key accounts activities and the new business planning of the company. He worked on numerous campaigns of leading local and international accounts such as Sony, Interbrew, Orbitel, Hebros Bank and Flirt Vodka.
In 2003 he joined the team of Noble Graphics Creative Studio and has been playing major role in the company’s overall positioning and performance ever since. With him in charge of the client service and the strategic planning processes, Noble Graphics gained rapid recognition as one of the premier creative ad agencies in Bulgaria and Southeast Europe. Since 2006 he is acting as the company’s Managing Director leading the work for clients like Coca-Cola, Carlsberg and Audi.
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Jan Binar
CEO McCann-Erickson Prague
Jan Binar Graduated from University of Economics in Prague. His advertising carrier started in 1993. He became the CEO of McCann in Prague in 2002. An agency that is regular winner of international as well as local creative competitions - Grand Prix from Moscow International festival, Grand Prix from Golden Drum, Grand Prix from Golden Hammer and numerous other awards from Clio, Epica, Mobidius competitions to name a few. Agency that was also awarded as the Most Effective angcy of the year the year, Fastest growing agency in Czech Republic last year and the most Effective agency of the year before. Apart from his carrier at McCann he is an external lecturer of commercial communications at the University of Economics in Prague.
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Bas Boterman
Creative Director - De Combinatie van Factoren - Amsterdam, The Netherlands
Bas Boterman started his career in 1997 at 220V, the former below the line unit of Saatchi & Saatchi Amsterdam. In 2002 he joined De Combinatie van Factoren - one of the leading Dutch brand activation agencies - where he was appointed Creative Director at the beginning of 2008. Boterman won several national and international awards e.g. Esprix, Effie and IMC Awards.
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Ryan Cameron
Sr. Marketing Manager - Bing & MSN Marketing - Microsoft Corporation
Ryan Cameron manages offline advertising and brand for Microsoft’s Bing & MSN in the US. He joined Microsoft in July 2004 and spent 4 years leading global advertising activities and digital marketing initiatives in Europe, Middle East and Africa. Prior to Microsoft, Ryan studied at the University of Washington in the US and has worked at agencies such as Y&R, DDB Seattle and Deutsch LA.
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Rupert Carus
Business Director - Mindshare Worldwide
Rupert's current role sits somewhere between business analytics and media research. One day he maybe up to his eyes in survey data and the next he might be designing and building software solutions.
He started life in media as a TV Buyer at J Walter Thompson in the early nineties, clients included Kellogg's and Nestlé. At JWT he followed the tried and tested route through the media ranks to end his time there as a media planner. Whilst at JWT he was closely associated with the development of NOMAD the world's first automatic booking system.
Using software skills developed over this time he worked as a freelance computer analyst with MSI for two years before joining Mindshare. Rupert's time at Mindshare was initially as a digital planner before moving to Business Planning nine years ago.
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John Crowther
Publicis London International Strategy Director
John Crowther left Cambridge University in 1986 with a degree in History, and a burning desire to work in advertising and communications.
After spells in a financial advertising agency, a brand consultancy, and at a creative boutique, he finally joined the mainstream in 1992, when he signed up with Abbot Mead Vickers BBDO, just as it was becoming the UK’s number one agency. There he worked on leading UK and international accounts, including Gillette, Famous Grouse Scotch, and IKEA, as well as the multi-award winning campaign for The Economist.
He joined Banks Hoggins O’Shea as Planning Director in 1997, and following its acquisition by Interpublic, became Head of Planning for FCB’s European network. This involved working with FCB’s major clients across a network of almost forty offices. Whilst there he helped develop international campaigns for Samsung, SC Johnson, Beiersdorf (Nivea), Bombay Sapphire gin, and Chevrolet.
In 2006 he joined Publicis as Global Strategy Director to work on the interesting combination of alcohol (Pernod Ricard spirits brands) and airplanes (Airbus, EADS, and Eurocopter). His latest project has been re-launching Colonel Gadaffi’s personal airline in Libya.
He is a past judge of the M+M Europe Awards, and is a member of the IPA Value of Advertising Group.
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Dr.Jörg Goll
Founder & Owner at JGM CONSULT - Partner at MC Marketing Corporation AG
Jörg started his own consultancy for Branding, Marketing and Management in Bad Homburg, Germany, in 1999 with focus on effective and efficient branding and marketing strategies and management. He also is partner of the MC Marketing Corporation AG in Bad Homburg.
Since 2002 he chairs the Advisory Board of the GWA Effie ® Germany.
Prior to this Jörg was Managing Director of ACNielsen in Central Europe (D, A, CH) and held various international senior management and marketing positions in companies such as Milupa, Melitta and Mars.
Jörg Goll holds a PhD and Master degree from the University of Freiburg in Germany and a MA in Business Administration from the University of Georgia, USA.
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Mary Hoogerbrugge
Mary Hoogerbrugge is independent Branding and Communication Strategist since 2009. She has more than 15 years of experience in branding and advertising. Her fields of expertise are brand positioning, integrated communications and effectiveness research. She works for clients in retail, fast moving, (financial) services, business-to-business and non profit.
Mary joint FHV BBDO for twelve years. She started in 1996 as a researcher. She was quickly promoted to strategic planner. In 2005 she was appointed to be the executive strategy director, being responsible for the strategic performance of the agency. In this period FHV BBDO transformed successfully to a fully integrated interactive branding agency. Being head of planning she submitted several Effie’s and won quite a few.
Mary is an active player in the advertising industry in the Netherlands. She is board member of SWOCC. This foundation, related to the University of Amsterdam, stimulates knowledge development about branding and advertising. She lectures and publishes regularly about branding, integrating on- and offline and accountability.
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Greta Koleva-Hikova
Head of the Communication Consultancy department - Graffiti / BBDO Sofia
Greta Koleva-Hikova is the Head of the Communication Consultancy department at Graffiti / BBDO Sofia.
Starting her career in mass communication at Graffiti BBDO Sofia back in 1995, she has gained an undisputed level of knowledge and expertise through working on agency’s major accounts. She has occupied various positions within the agency, such as Group Account Director (2000-2004), Client Service Director (2005-2008) thus working on the communication strategies and campaigns for some of the leading brands and companies on the Bulgarian market in the areas of Finance, Retail, FMCG, etc.
Greta Koleva-Hikova has more than 15 years of experience in marketing communications and her core competences cover corporate communications, brand concept development and re-branding strategies.
Jury member of Effie Bulgaria festival - 2007 and 2009.
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Despo Lefkariti
Managing Director - Delema/McCann-Erickson in Cyprus
She begun her career in Greece, working for the family petroleum business Petrolina S.A. In 1985, upon her return to Cyprus, she founded the first company of what was to become the DeLeMa.GROUP, the largest communications groups in Cyprus, affiliated with McCann-Erickson. She has served as President of the Cyprus Communication Agencies Association. Despo has also served as Vice-President of YES for Europe (the European Federation of Young Entrepreneurs) as well as on the Board of various associations, public companies and organisations.
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Dkfm. Karin Lehmann
Strategic Brand Consultant - Markenkern
Ms. Lehmann is a Strategic Brand Consultant, and lecturer on `Brand Management` at the Vienna Universities of Applied Sciences, in the course `Communication Management`.
She started her career at Henkel Austria as a product manager. Later she changed to advertising as Account Manager, Account Director and finally as CEO. In several big advertising agencies she successfully handled a number of important brands like l’Oréal, Nivea, Henkel brands, Nestlé brands, Vienna Transport, Vienna Airport.
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Sandrine Macé
Scientific Director of the Executive Specialized Master "Marketing et communication"
Sandrine Macé holds a Doctorate in Marketing and is a graduate of ENSAE (School specializing in Statistics) and ESSEC. She is in charge of the Executive Specialized Master's in Marketing and Communication both at ESCP-EAP and at ESA Beirut (Ecole Supérieure des Affaires), a sister school of ESCP-EAP. She teaches courses in sales promotion, direct marketing and strategic marketing in the Masters in Management programmes and the school's executive program (executive education & MBA). Her research focuses on sales promotion, retailing and quantitative techniques applied to marketing.
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László Mezö
Managing Director - OMD Hungary
After graduating from the University of Economics, I spent two years at the IP Hungary as a Marketing Consultant. Then I decided to experience the opposite side and joined a newly formed HMS Carat Hungary. During the next four years I worked as a Media Buyer, Media Planner and finally became TV Director.
I joined the OMD as Media Director 10 years ago, later took over a role of a Head of Client Service. As a veteran of both media trading and planning my key role now as a Managing Director is overall monitoring of all work produced and presented under the OMD Hungary name
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Daniel Hein Mikkelsen
Freelancer, Denmark
M.Sc. In Marketing Communication Management
Daniel has worked as strategic planner at Grey Copenhagen who won the Gold Effie in 2008 for Coca-Cola zero and was a co-writer on the winning Coca-Cola zero case in 2008 and participated as a jury member at the Euro Effie’s in 2009. Has a broad experience in especially the FMCG category. Is today account director at the Danish agency Co+Hogh. Has through the years worked with brands such as Coca-Cola zero, Coca-Cola light, Toms confectionary, Harboe brewery, Cocio, Ferrero among others.
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Anna Moilanen
Senior Agency Planner - Taivas (Ogilvy group)
Anna Moilanen was born in Helsinki, Finland in 1974. After graduating from Helsinki School of Economics and Business Management in 1997, she worked as a strategist in the Grey, McCann and TBWA networks and Bob Helsinki, the most innovative creative hotshop in Finland. In 2005, after being awarded with Cannes Bronze Lion, Anna joined Artek, a design company founded by renowned architect and designer Alvar Aalto in 1935. Alongside CEO Mirkku Kullberg and Creative Director Tom Dixon, Anna was the (only fulltime) marketing person in the company. The company started its journey in re-establishing the avantgarde of the early years.
In 2007 Anna joined Taivas, a Finnish marketing group that focuses on business radicalism. The group consists of various companies from advertising to own business concepts such as Habbo Hotel, the virtual world for teenagers.
During her 11 years in marketing communications Anna has gained experience in almost any business, especially b-to-c. As a hobby, she has also provided columns, articles and radio content for e.g. Viewpoint (magazine of ideas, brands and trends published by The Future Laboratory, London), BBC (global radio), Kauppalehti (biggest business newspaper in Finland), Trendi (fashion & lifestyle magazine) and Uusi Muoto (design magazine).
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Zita Nagy
Client Service Director, Y&R Budapest
Zita is currently the Client Service Director of Young and Rubicam Budapest, responsible for Clients such as Danone, Pannon (Telenor group) & Erste Bank.
She started her advertising carrier at Ammirati Puris Lintas in 1998. In 2000 she moved to London and became a member of the Global Unilever Laundry team at Lowe Lintas Worldwide.
In 2002 she joined BBDO Budapest as a Senior Account Director responsible for Masterfoods, Pepsi, Douwe Egberts, Dr Oetker, Raiffeisen bank amongst other brands. She’s been with Y&R Budapest since 2005.
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Teemu Neiglick
Co-founder/ partner - Toinen Helsinki
Teemu Neiglick is a planner, co-founder/ partner in Toinen Helsinki, award winning engagement agency in Finland. He is also board member in digital direct sales company Ainoa Helsinki and in a board of IAB Finland.
Teemu has long media agency background, starting his marketing career in 1998 in MediaCom Finland. Main responsibilities included digital media planning and IMC with traditional media planners.
From 2005 he has worked as an engagement planner in Toinen for various clients, mainly in travel, Telecom, Retail and Media-industries. Even though, Teemu’s background comes from digital media, his main interest and work concerns about studying consumer behavior changes. Utilizing and boosting these changes is the very core of today’s planning process.
Toinen has been nominated the best digital media agency in Nordic and most distinguished media agency in Finland two years in a row.
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Krassimir Papazov
Client Service Director - Ogilvy & Mather Sofia
Krassimir started his career in advertising in 1995 after a degree in law. Over the years he has worked as account executive, btl manager, strategic planner and account director. Some of the key clients he has worked on are KF, Pepsi, Unilever, Rothmans, IBM and Shell.
As of 2003 he is heading the client service department of Ogilvy Sofia and is responsible for the strategic standards and new business development. Has worked on projects that have won 5 Effies on the first two editions of Effie festival in Bulgaria 2007 and 2009. Member of the Ethic Commission of the Bulgarian National Self-Regulation Council
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Tomáš Poucha
Executive Director - Semma Czech Republic
Age 33, lives in Prague, loves golf and cooking
Tomáš is in charge of everyday operation of medium sized agency Semma. He is formulating and accomplishing the agency‘s long-term strategy and the client relation management.
Tomáš studied MBA in strategic and project management, attended BBDO University and a number of other training courses worldwide. Before his career in advertising he had been working as an independent business journalist. Prior to his actual work for Semma, he had been working at Proximity Prague mainly as a Client Service Director responsible for business and strategic outcomes of his clients, acquisitions, planning and implementation of ATL, BTL and PR activities for local (TO2, Konica Minolta, DHL, Societte General, etc.) and international clients (HP, Shell, Oracle – EMEA).
Nowadays, Tomáš is teaching at the prestigious University of Economics - marketing communication and is also active as an independent consultant in areas of project management, process management and time management.
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Urša Pučko
Head of advertising - Pristop Slovenia
Urša Pucko is Head of advertising in Pristop communication agency, member of DigitelPristopGroup, the biggest communication group in the Balkans. She is currently in charge of business and strategic part of advertising department. She joined Pristop in 2005 and before she worked in Lowe Avanta and Publicis offices in Slovenia. Communication campaigns she was in charge of have gained numerous awards, including one Golden, one Silver and one Bronze Effie in Slovenia. Her core business in recent years has concentrated in a FMCG area, covering mostly food & beverages brands. She is a Member of the managing board of Slovenian Association of Advertising Agencies. She has graduated in 2000 from Market Communication studies in a Faculty of Social Sciences at Ljubljana University.
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Stefa Sindram
Planning Director - Draftfcb, Hamburg
Stefan loves advertising and he loves working as a planner on international brands.
He started his career at J. Walter Thompson working on the Kraft Foods and Nestlé accounts before joining Draftfcb in 2002. The brands he has worked on since then include Lindt & Sprüngli, SC Johnson or Weight Watchters.
Stefan enjoyed a productively unproductive timeout in a Panamanian village far from the world of modern marketing efficiency before fully dedicating himself to exactly that again. He is currently with Draftfcb and responsible for Beiersdorf brands NIVEA and EUCERIN.
He loves being a judge for the Euro Effies 2010.
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Evangelina Stefanova
Media manager at New Moment New Ideas Company - Y&R
During studding journalistic, I started my career in 1995 in TNS/Gallup Int. in Advertising monitoring department as an AdEx Researcher. In the next 5 years I was a part of a team developed the first in Bulgarian media market TV and print monitoring.
In 2000 I started a new challenging work in Nova TV (First commercial TV channel in Bulgaria) in Marketing and sales department as a Media Research Manager. Working in the TV station was a great experience involving the research abilities in creating of program schedule, rate card, and managed the first CPP deals on Bulgarian market.
In 2002 I started work in Bulgarian National Television as a Media research analyst. In this TV station as a state owned and oldest TV channel on the market the challenge was mainly to make the first steps of modernisation and develop and establish a new sales policy as a part of a team of specialists in different areas.
In 2003 I started my career in the field of strategic media planning working in Ogilvy and Mather (MindShare) as a Senior media strategic planer and AOR manager for Unilever.
In 2005 started working in New Moment New Ideas Company affiliated to Young and Rubicam as a Senior Media Manager. Worked for clients as: Toyota, DANONE, SONY, Boehringer Ingelheim, FERRERO, Vinprom Peshtera, Red Bull
My professional interests are mainly in the field of exploring and developing new media, non-traditional media and creative usage of traditional media.
2007- Member of jury of the first in Bulgaria Effie awards
2008 – Member of jury of Euro Effies 2008 (Round I)
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Dr. Cary Steinmann
Professor in Marketing-Communication, Brand-Mgmt and Consumer_Behaviour - ZHAW School
| 1984-86 | PR/Advertising, Dr.Dieter Jäggi Inc. |
| 1987-88 | Account Planning, Lintas Hamburg und Zurich. |
| 1988-92 | Executive Planning Director, Aebi/BBDO Zürich. |
| 1992-99 | Executive Planning Director and Member of the Board of Management, Scholz&Friends Hamburg |
| 2000-03 | Executive Planning Director, Wirz Werbung / BBDO Zürich. |
| 2003-06 | Chief Strategic Officer; TBWA Switzerland |
| 2006-now | Professor in Marketing-Communication, Brand-Mgmt and Consumer_Behaviour @ ZHAW School of Management and Law |
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Hans Täckenström
Senior Adviser - RBK Communication AB Sweden
Since 2005 - Senior Adviser RBK Communication AB
2002-2005 Managing Director J. Walter Thompson/Thörn & Täckenström
1995-2005 Managing Director Thörn & Täckenström
Till 1995 Account Director for several different advertising agencies.
Hans Täckenström has worked with branding and business development for more than 20 years. He is an author of three books on marketing who appears frequently as a branding expert in Swedish press. Hans holds many years of experience as a teacher in the branding category.
Clients: NK Department store, Baker & McKenzie, Hemtex Nordic home-textile retailer, Nycomed Nordic, SAS Trading, Debenhams, Q-Med worldwide, Lafarge Roofing, Microsoft, Chiquita, Kista Galleria and Comfort.
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Pekka Tola
Account Director/Planner - DDB
Pekka works as an Account Director and Planner at DDB Helsinki. He has 8 years of experience in FMCG from confectionery company Cloetta Fazer (2000-2006) and beverage company Hartwall (2006-2008). Pekka joined the agency in August 2008 and is doing planning for brands such as m&m’s, Uncle Bens and Whiskas. He is also working with a number of local clients in beverage, furniture, ice-cream and service businesses (eg. customer relationship marketing, invoice management and logistics).
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Peter Zezulka
Planner - Grey London
Peter has worked as a planner at the advertising agency Grey London since 2008. After initially working on the Lenor account, he has since become the global planner on Hugo Boss fragrances, part of P&G Prestige Products.
He has also worked on a variety of other accounts including the UK charity Business in the Communities and the British Heart Foundation, tackling briefs covering childhood obesity and heart attack symptom awareness.
Peter started his planning career at TBWA\London working on the Apple account, including the launch of iPhone.
Round 2
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Hans Andersson
Managing Partner - Forsman&Bodenfors (Goteborg, Sweden)
As Senior Partner and Account Director Hans has the overall responsibility of a number of the key agency clients including: telecom operator Tele2, SCA diaper brand 'Libero', the Swedish alcohol monopoly 'Systembolaget', the retail chain COOP and the national public service broadcaster 'Sveriges Radio'.
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Pedro Netto d’Almeida Batalha
Partner - FULLSIX PORTUGAL
Pedro is currently Partner at Fullsix Portugal and member of the International Fullsix Partner Board.
He has studied Economics in Lisbon and Management in Stirling University, Scotland.
Joined the FMCG world at Procter & Gamble in 1993 being responsible for the Laundry & Cleaning Division.
In 2000 co-founded Fullsix Portugal, the leading digital agency in Portugal with billings over 11MM in 2009.
Fullsix Portugal Group presently includes Creative Agencies (Fullsix and SixandCo), Online Media Buying (6:am) and online Research (NetSonda).
Fullsix is one of the few Portuguese agencies which work has been consistently awarded for its efficacy (6 local ‘Effie Awards’ in 5 years).
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Sven H. Becker
CEO and Chief Strategic Officer TBWA Group Germany
Dr. Sven H. Becker is CEO and Chief Strategic Officer for all agencies within the TBWA\ Group Germany.
Sven studied Business Economics and Marketing in Münster, London and Glasgow. He graduated with a Master Degree in International Marketing and a PhD in International Brand Strategy.
Before he joined the TBWA\ Group, he worked for Red Spider, DDB London & Düsseldorf and for Springer & Jacoby.
Sven is Visiting Professor for Communication Strategy at the Berlin University of Arts.
Dr. Sven H. Becker was born in September 1966 and is living with his wife and two daughters in Cologne.
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Eva Bernreiter
Member of the Board PKP-BBDO Austria
Eva studied law at the University of Vienna and worked in different advertising agencies during her studies. In 1984, she started to work for the federal ministry of consumerism. In 1988, she followed her heart and changed to Dr. Puttner & BSB as Account Manager. She became Account Director for the largest retailers in Austria: BILLA AG/now REWE and Mercedes-Benz.
Since 1996, she has been working for BBDO for international and national clients (VISA-Austria, Henkel, Generali) and became member of the Management Board. Generali Insurances & BBDO Austria won the first and only EURO EFFIE for Austria. Regarding EFFIE Awards, BBDO is the most successful international agency in Austria. In 2008 Eva became BBDO Austria’s Managing Director and they won Platin, Gold and Bronze EFFIEs.
Since the merger of BBDO Austria and PKP Proximity Eva is member of the PKP BBDO board.
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Srebrina Bobeva
Managing Director - Euro RSCG Sofia
Srebrina Bobeva is currently the Managing Director of Euro RSCG Sofia. She has studied French language and literature in Sofia University and holds an MBA from Seattle University.
Srebrina joined Euro RSCG Sofia in 2003 as an Account Director and worked in account management and brand strategy development for major agency clients among which Coca-Cola, InBev, Societe Generale, Microsoft, Sony, Dalkia, Sanofi-Aventis
Later, Srebrina was promoted to Client Service Director and in 2007 was appointed as Managing Director of the agency. Srebrina has over fifteen years experience in marketing communications and extensive expertise in communication strategy and brand building.
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Linda Boks
CEO ZenithOptimedia Netherlands
During her studies at the Amsterdam College and the University of Nijmegen (Information Marketing Management; Mass Media) Linda took several traineeships which cultivated her media passion. In 1989 her career started at Media Matters, which was sold to Carat in 1991. As a break up of Carat, MI Media Independent was formed (’93). At this independent media agency she worked on clients like Achmea, Guerlain and Warner Home Video.
In 1998 Linda became a part of the management team. A reversed take-over with Optimedia led to a significant media agency in 2000. As strategy director Linda was responsible for clients like Dutch State Lottery, Stage Entertainment/Holiday on Ice, Neckermann.com and CompuServe. In 2002 she became Managing Director of Zenith Media, which integrated to ZenithOptimedia at the end of that year.
With Linda as CEO (2005) ZenithOptimedia has grown to the top4 position with a solid, qualitative reputation by winning clients as Hyundai, Ziggo, AllSecur, Royal TNT Mail/Express and LVMH. In 2008 ZenithOptimedia was called Media Agency of the Year and now ZenithOptimedia is nominated again, the first Dutch media agency with three nominations in a row.
Linda is married with Peter. In her spare time she is a football mom and likes to play golf.
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Marcus Brown
CEO of Young & Rubicam Brands Geneva, Executive Vice President of Y&R EMEA
In June 2006 Marcus became Chairman and CEO of Young & Rubicam Brands Geneva, an international hub for multi-market business within the Young & Rubicam Brands network. Marcus also sits on the Board of Y&R for the Europe, Middle East and Africa (EMEA) region headquartered in London.
During his first three years in Geneva the agency gained numerous client wins including Nestlé, Alfa Romeo, Lloyds TSB Private Bank, International Olympic Committee, Pfizer, Bristol Myers Squibb and Nespresso. The reputation of the agency has also grown through both heavy investment in the agency’s digital offering as well as leveraging the multi-national, multi-discipline capability of the team. In turn this has ensured retention of long standing clients such as Adobe, Caterpillar and DuPont.
Previously Marcus spent three years as Senior Vice President: Business Development for Wunderman (Relationship Marketing) and Y&R (Advertising) in the EMEA region. During his time in that role the networks enjoyed considerable new business success winning global accounts such as Microsoft and Bacardi as well as numerous regional clients. Prior to this he worked for the London office of Y&R (RKCR/Y&R) as Partner - Business Development.
Marcus started his communications career at Saatchi & Saatchi in London and gained extensive account handling experience on brands such as Visa International, Procter &Gamble, BBC Radio and the National Society for the Prevention of Cruelty to Children (NSPCC), before being promoted to New Business Director. Since September 2009, Marcus sits on the Council for the European Association of Communication Agencies (EACA). In September 2009 Marcus was promoted to Executive Vice President for Y&R Europe, Middle East and Africa in recognition of his contribution to the network since joining in 2000.
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Chris Chalk
Chief Strategy Officer, Saatchi & Saatchi EMEA and Chairman, Saatchi & Saatchi UK
Chris has worked in advertising for longer than he cares to remember. Having completed a Masters degree in Psychology, the advertising business seemed to offer a chance to feed his growing curiosity into how the creative mind works.
Chris trained in London at two of the most famous agencies of their generation – GGT where he was the planner on Nurofen and Holsten Pils; and Lowe Howard-Spink where he became Deputy Planning Director working on Smirnoff, Baileys, Malibu and Diesel.
At this point the California sun called and Chris moved to LA to become a Partner and Head of Account Planning at TBWA/Chiat Day. He got to work with Levis, Apple and Nissan before being persuaded to move up the coast to San Francisco to take up the same role at Goodby, Silverstein and Partners. The sunburn improved, and Chris worked with Hewlett Packard, Saturn, e-Bay among others.
In 2004, after almost a decade in the US, Chris moved his family back to London in the hope his would stop using the word ‘dude’. He then spent time working with Nokia before joining Saatchi & Saatchi in 2006. At Saatchi he has found a shared belief in the importance of emotion in building relationships and communication.
Along the way Chris has worked with some amazing creative talent, been involved in award winning work, judged and won Effies, and lectured at both VCU Brand School and Miami Ad School.
Chris says workings of the creative mind still remain a mystery, and his kids have stopped using the word ‘dude’, the word ‘awesome’ is proving harder to shift.
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Dominique De Ville
Chief Executive Officer - OmnicomMediaGroup
I started my career at Universal Media/McCann. After 6 years, I joined a local creative agency with the mission to create a media dpt.. Four years after, I was appointed Deputy Media Director of D’Arcy Masius Mac Manus. Another 4 years later, I joined Publicis Group as Media Director.
In 1992, I created Optimedia, their media agency that I positioned in the top 5 after 3 years. During 3 years I combined the difficult task of managing Publicis and Optimedia. It was a full experience. I managed the merger with Zenith and then left for the position of Managing Director of the biggest Belgian Newspapers saleshouse, Full Page.
After one year, in Feb. 2005, I joined OMD Belgium/OmnicomMediaGroup, which is now undoubtedly my preferred media agency. In the course of my carreer, I had the chance to work for the most beautiful brands and companies of the world and of Belgium, providing me with a wide and various experience : Nestlé, L’Oréal, Dim, Renault, BBL, Colgate, Henkel, Coca Cola, PepciCo, McDo, Belgacom, Master Foods, HP, Boursin,, Vandemoortele, The National Railways (SNCB-NMBS), Sanofi, Bayer, KBC, Société Générale , La Loterie nationale-Nationale Loterij, Sara Lee, Nissan, Sony and many others.
During my career I have been very active in the media and agencies industry : as President of two technical commissions of CIM, the syndicated media surveys (the Plurimedia survey and the Radio survey), as member of the Board of CIM for years, as member of the Board and President of UMA (United Media Agencies Association), as member of the Board of ACC (Association of Communication Agencies), as member of the Board of GRP (Group of Reflection and Planning).
Since years I give courses on media in various high schools and universities in Brussels, being still in charge of the media lecture at Solvay Business School/EMMA (Université Libre de Bruxelles), at the GRP Media School, at the UBA Academy and at Ichec Cultures.
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Tony Effik
Chief Strategy Officer - Publicis Modem
Tony Effik is Chief Strategy Officer of Publicis Modem London - responsible for building the digital strategy function at Publicis Modem London and previously at Digitas London – two of London’s leading digital agencies.
He is also Chair of the Internet Advertising Bureau’s Social Media Council - responsible for leading the group throughout 2010 and shifting its focus, helping grow the discipline, and addressing knowledge gaps. He is also a regular contributor to the UK industry press, and speaker at industry events.
Tony started his agency career in relationship marketing at TPD Customer Communications handling research and planning for technology brands at the earliest stages of the digital revolution, such as Apple, Microsoft, and Sun Microsystems. He also later worked at Banner Corporation – at the time, Europe’s largest technology marketing agency - as Director of Customer Insight where he worked on IBM, Cisco, AMD, and Electronic Arts.
He has worked with a number of leading integrated agencies including Wunderman, LIDA, and RMG Connect - working both online and offline - for brands like Mercedes, Ford, Shell, B&Q, and Pfizer.
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Pieter Goiris
CEO - Boondoggle
Pieter Goiris (37) is co-founder & Chief Executive Officer of Boondoggle and member of the Board of Directors of Boondoggle. He holds a Master Degree in Organizational Psychology from the KU Leuven and a Bachelor Degree in Agriculture Engineering from the University Gent.
In his current position, Pieter is responsible for the General Management, Business & Strategy in Belgium and for the Development of Internationalization Strategy of Boondoggle.
The agency was founded in 2000 as i-merge and held right from the start a thought leader position in the world of digital communication. In the last few years Boondoggle has evolved into a full-service agency, but remains its strong position in digital thinking and has developed smart campaigns for clients such as Nike, Dexia, Volvo, Electrabel, Coca Cola, Microsoft and many others.
While holding this position, he grew Boondoggle towards a leading advertising & communication agency with offices in Leuven & Amsterdam.
Boondoggle won in 2009 many creative awards world wide, of which 5 Gold Lions at Cannes Festival, 5 Gold & 2 Silver Eurobest Awards, one Gold Pencil at New York Festivals.
Pieter Goiris currently manages a team of about 75 people, with a revenue exceeding 8 Mio Euro.
Further more, Pieter is very active and board member in several organizations that support the development of the marketing communications industry, such as Medianet Vlaanderen, Association of Communication Companies (ACC) & Interactive Advertising Bureau (IAB).
Next to the professional communication industry, Pieter is also president of the board of two leading organizations in the Belgian Music Industry, being Poppunt in Brussels (advice, content, projects & services) & the concert venue Het Depot in Leuven.
Together with some friends, Pieter is also developing a creative real estate project in the oldest brewery of Stella Artois. This ‘creative minds’ project must become the hart of creativity in Leuven within 3 years.
Last but not least, he lives happily together and is father of two daughters and a son.
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Judd Labarthe
Executive Planning Director - argonauten G2 (Germany)
Judd Labarthe first got involved with Effie when he was a planner at DDB’s Chicago office in the mid-1990s. He helped that office win a record number of Effies across four years, for clients ranging from the big and famous (Budweiser, McDonald’s) to the small and pro-bono (Library of Congress.)
Judd’s passion for Effie has survived moves to Europe and Asia and back to Europe, and his Effie haul has grown accordingly. With multiple wins in Singapore and heavy involvement in his agencies’ efforts in other Asian and European Effie countries, Judd has now had a hand in over 40 winners across three continents.
He has been a featured speaker at Effie conferences in Europe and Asia; a judge and moderator of the Global Effies as well as of the Singapore Effies; has been an advisor to Effie organizing committees in Sri Lanka and Malaysia as well as to the Effie Worldwide Board; and, as Chairman of the Asia-Pacific Effies, was instrumental in the creation and successful launch of this important new regional program.
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Séverine Legrix de la Salle
Vice President Brand of Orange, France
Séverine Legrix de la Salle is currently a Vice President of Brand at Orange, France. She holds a degree in political science (Sciences Po Paris). Previously she was an Account Director within BDDP, Client Services Manager for Publicis and Executive Director of Nouvel Eldorado (Havas). In 2003, she was appointed as a head of the Brand and Commercial Communications of Orange in France. In 2006 she became a Vice President for Sponsorship, Corporate Programs and Events of the Group and finally a Vice President Brand in 2008.
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Rainer Lindqvist
Managing Director of DDB Helsinki - Finland
1995 Rainer started working in OMD Finland, leading media strategies for local and international clients.
Since August 2005 Rainer has been working in DDB Helsinki as a Managing Director under DDB Europe management. Before that he was Account Director 5 years taking care of DDB Helsinki’s key clients.
Before DDB Rainer was starting with few other film fans FS-Film organization to Finland which is owned by Bonnier (one of the biggest media houses of Sweden). FS-Film was presened in Finland for film studios like New Line, Century Fox, Intermedia, MGM. Rainer was taking care of marketing and importing of Spyglass, New Line, Intermedia titles and smaller producers which were making more or less art-films.
"I'm passionate ad man. I believe that the most powerful force in business is creativity and if you do your job well, and should, creativity will turn to efficiency and excellent results."
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Martin Lochmann
Executive Director - Proximity Prague
Martin Lochmann is responsible for strategic planning, business development and managing key client relationships as well as overall agency management. He is also a member of the strategy and new business board of the Proximity Worldwide agency network.
Martin studied marketing communication in his home city Munich, Germany, where he also started his career in the advertising industry more than 15 years ago. He moved to Prague in 1996 and joined McCann-Erickson, in 1997 he switched to BBDO and in 2000 to Proximity Prague, where he was responsible for the transformation to an integrated communications agency. Martin’s experience covers a broad range of industries, from finance through retail to public sector.
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Adrian Martorana
Brand Passion Ltd - Managing Director
Adrian is Managing Director of Brand Passion Ltd, a Branding Marketing and Communications consultancy based in the UK. In addition he is associated as strategic director with Full Service agency Brandhome (Belgium) and FRWD Forward Business 'Change for Growth' (Netherlands).
Adrian has a history of building strong brands and producing memorable and effective advertising internationally with blue chip companies such as Duracell, Visa, Citibank and Fortis.
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Tony Quinn
Head of Planning , JWT London
Tony joined JWT London as Head of Planning in June 2008 having previously worked at Leagas Delaney for ten years – five of which as Head of Planning. At Leagas, Tony contributed to a range of award winning work from Adidas to Goodyear to Bodyshop to Blackberry.
Since joining JWT London, Tony has been in integral to the agency in winning various pieces of business including, Debenhams, Baxters and Rimmel and for his work on Smirnoff, Trident and Andrex, amongst others.
Another notable achievement is ranking number ten in the Campaign Top Ten lookalikes of the decade for his uncanny resemblance to Chris Evans.
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John Shaw
Joint Worldwide Planning Director, Ogilvy
John is a well travelled planner, originally from Scotland. After reading History at Oxford, almost all of which he has forgotten, John started his career at the AC Nielsen Company before training as a planner at JWT London. After some time on the client side with Mars, he started one of the first planning departments in a direct marketing agency at Evans Hunt Scott, before working with the Y&R Group for several years. In 1996 John moved to Portland, Oregon to work on the global Microsoft account at Wieden + Kennedy, and over the next seven years worked on most of the agency’s major clients as well as having a spell in the London office.
Just as SARS was breaking John joined Ogilvy in Hong Kong as the Regional Planning Director for Asia/Pacific, and returned to Europe in 2006 as the Regional Planning Director for UK and EAME. He has helped to develop Ogilvy’s ‘Big Ideal’ philosophy, and in 2009 joined Ogilvy’s worldwide creative council as well as the worldwide board.
He is a runner, golfer, and wine drinker and is married with two daughters and a feisty and equally well travelled Staffordshire Bull Terrier.
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Simon Pont
Director Integrated Businesses, Carat Global Management UK
Simon Pont has 15 years experience in marketing communications. With a background in communication and account planning, he has worked on some of the UK’s biggest and most famous brands (Carlsberg, Tetley, LloydsTSB, P&G/Pampers, Typhoo, Dunhill, The Mirror Group).
He began his career at the UK’s first Media Independent (CIA Medianetwork) before moving to the most famous ad agency in the world (Saatchi & Saatchi).
After later serving as a consultant for Pepe Jeans working in Los Angeles on propagation strategies for launching style brands, he returned to the UK and joined Naked Communications, running their Creative Development division.
Simon joined Carat Global Management in 2009, with a responsibility for championing the network’s delivery of brand strategy and communication excellence. His global account responsibilities include Lego, Deutsche Bank, Panasonic and SCA.
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Zsolt Simon
Mediaedge:cia Hungary CEO
I started my media carrier at the media departement of McCann Erickson in 1995 and was responsible for launching Universal McCann Hungary in 1998. In 2000 I took over the CEO position at Mediaedge:cia Hungary, which turned to be the leading media agency by 2007 and also became responsible for the digital proposition of Mediaedge:cia in CEE. I am the president of the Association of Hungarian Communication Agencies (MAKSZ) and the member of the Hungarian Country Branding Commitee.
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Enzo Smrekar
Chief Operating Officer - Droga Kolinska, Slovenia
Enzo Smrekar is currently Chief Operating Officer and member of the board in biggest regional food processing company Droga Kolinska. Enzo is MBA marketing professional with a business oriented attitude, seeking to make the best use of knowledge and experience in local /international environment.
He started his career in Phillip Morris in 1988 working on various senior sales positions. In 1995, ha was appointed by IDV (DIAGEO) as General Manager Slovenia, Croatia and B&H. In 2000 he established business consulting company where he worked for various international clients in the region like DIAGEO, LVMH and Swedish Match. In 2004 he joined Droga Kolinska as Executive Director Sales and Marketing with clear objective to carry on merger activities and additional acquisitions.
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Huub Lincklaen Arriëns
Associate Marketing Director – Gillette/Duracell/Braun Benelux, Procter & Gamble
Huub is Associate Marketing Director and Market Operations Team Leader at Procter & Gamble where he is responsible for the Gillette, Duracell and Braun brands in the Benelux.
He has studied Business Economics in Rotterdam with a specialization in Marketing, after which he started his career at the Gillette Company.
Joining Procter & Gamble via the Gillette acquisition, he has worked in local and global roles and in a variety of categories ranging from Consumer Appliances and Personal Health Care Diagnostics to the Beauty & Grooming categories.
Before moving to his current role in the Benelux, Huub was as Associate Marketing Director responsible for Braun’s global premium shaving businesses and Braun’s sustainability strategies.
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Alastair Whittle
CEO Grey Group Hungary - & Deputy CEO Grey Group CEE
Alastair Whittle is a 20 year veteran in building brand and developing breakthrough creative ideas on global, regional and local brands. He has lived and worked in 6 different countries across EMEA: UK, Netherlands, Germany, the Czech Republic, Poland and now he lives in Hungary.
He is responsible for developing GREY's international Clients such as GSK, P&G and Chevrolet, as well as driving the agency across CEE. Before Hungary, for 2 years he was based in both London and Amsterdam as the Global Account Director on Fortis which was GREY EMEA's third largest Client.
Prior to Fortis, he lived in London where he ran the Visa business across CEMEA for 5 years, creating the 'Buy Clever' campaign. The campaign was praised by the WSJ as breakthrough for the category and went on to win a Cannes Lions for Visa's sponsorship of the Torino Winter Olympics. Alastair has also worked in Planning for a number of years helping GREY's Clients develop their integrated marketing campaigns. In 2001 he led the communication planning for the re-launch of P&G’s Pantene in Western Europe and the launch of Boss Woman and Hugo Deep Red.
He has extensive experience on FMCG, running P&G brands across WE, CEE as well as local brands in Germany when he was Client Services Director in Dusseldorf from 1994 to 1999.