Euro Effie Forum

A showcase of the most effective works from the Euro Effie Awards 2017 & 2018

Event Info
Tuesday, 16 October 2018

La Madeleine, Rue Duquesnoy 14, 1000 Brussels


As marketing becomes increasingly driven by data and technology, brands and businesses are jumping onto multiple platforms in a bid to create engaging experiences and meaningful, lasting relationships with their customers. The ubiquitous technology and ongoing digital transformation present new opportunities for experimentation and innovation that may be more powerful and effective than before.

But how do marketers navigate through the complexities of the external environment to find what works for them? How can senior marketers build a culture of excellence within the organisation to achieve effectiveness that drives sales, profitability and ROI? What can we take away from successful examples in Europe?

The Euro Effie Forum is a flagship event conceived to further champion marketing effectiveness as well as to help promote and inculcate the effectiveness culture within clients and agencies. 6 cases, considered the best in class, presented by the agency and the client! You can look forward to greater insights, sharings and deep-dives into the makings of outstanding and effective cases from the Euro Effies. You don't want to miss it!

Who Should Attend:
The Forum is designed for marketing and advertising professionals from both agencies and clients to collectively learn best practices in achieving marketing effectiveness.

It is ideal for:

  • Marketing Directors / Senior Managers
  • Creatives
  • Planning and Strategy Team
  • Marketing Professionals / Business Development
  • Account Directors / Managers.



Opening Address

Adrian Farina, Senior Vice President Marketing at Visa & Jury Chair Euro Effie Awards 2018

Euro Effie Case Studies

1. McCann Manchester with Kevin the Carrot Making Christmas Amazing campaign
2. Uncle Grey with campaign
3. TRIAD Advertising with The Forgotten Day of Freedom campaign


Coffee Break


Euro Effie Case Studies

4. Lola MullenLowe with Magnum Pints campaign
5. Ogilvy & Social.Lab with The Mud Soldier campaign
6. Learnings from Grey for winning an Euro Effie

Closing comments

Developed by